July 19, 2021
A new study from the Recreational Boating & Fishing Foundation (RBFF) found first time fishing participants climbed to 4.4 million in 2020, a surge of 42 percent year-over-year. SGMedia
July 14, 2021
When Tom Heinbockel decided to make himself into an experiment, he didn’t expect the results to change the way he looked at hiking. He certainly didn’t expect it to change his health for the worse. Outside
July 2, 2021
Weed isn't going to help you win the Olympic Gold. One of America’s top sprinters, Sha’Carri Richardson, won the women’s 100-meter event at the U.S. track and field trials in June. She was set to make her Olympic debut in Tokyo this month, but tested positive for marijuana following her...
June 30, 2021
Ruffwear Publishes Year One Climate Action Corps Progress Report, Applauds Goal to Become the World’s First Climate Positive Industry by 2030
BOULDER, Colo. – Ruffwear today released its 2020 Climate Action Corps Progress Report and shared in the announcement of an unprecedented goal to become the world’s first climate positive industry by 2030. A diverse group of more than 100 companies, including Ruffwear, and representing more than $25 billion in annual...
June 29, 2021
Employee wellness programs neither make workers healthier nor save companies money, says new research out of Harvard and the University of Chicago. Inc.
June 28, 2021
Park City, Utah (June 28, 2021)– Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes in behavior of snowsports consumers over the past year due to the COVID-19 situation. Key...
June 22, 2021
OSLO, Norway (June 22, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces that it is the first outdoor industry brand to embed the Higg Index Sustainability Profile and the Higg Index Materials Seal on its e-commerce platform using a standardized scorecard. Developed by...
June 16, 2021
A recent study released by the National Ski Areas Association said that some 59 million people visited U.S. resorts. The study also noted that small to medium-sized resorts (town mountains and lesser known resorts) had great years, as more skiers and riders chose to ride their local hills more often than...
June 16, 2021
According to a new study of exercise and Medicare claims. It finds that people who start to exercise before or during middle age typically save anywhere from $824 to $1,874 annually on health care costs after retirement, and the earlier they start their workouts, the greater those savings can be....
June 15, 2021
British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) have released their 2021 Sustainability Report. The report details specific milestones the company has achieved within its four strategic CSR pillars; Product, Planet, Partner, and People, demonstrating its bold ambitions to effect real change. It is the...
June 9, 2021
a fascinating new study of more than 650 men and women suggests that the levels of certain proteins in our bloodstreams might foretell whether and how we will respond to various exercise regimens. NYT (paywall)
June 3, 2021
BOULDER, COLO. (June 3, 2021) — PeopleForBikes released its 2021 City Ratings, expanding internationally for the first time to include 30 European, 42 Canadian and 35 Australian cities. In its fourth annual iteration, the data-driven City Ratings analysis evaluated more than 750 cities and communities across the globe to spotlight...
May 26, 2021
Late-day exercise had unique benefits for cholesterol levels and blood sugar control, a study of overweight men eating a high-fat diet found. New York Times
May 26, 2021
Surfrider’s Blue Water Task Force test results revealed that 21% of samples indicated high bacteria levels that exceed water quality criteria, or Beach Action Values, set by each state to protect public health in recreational waters. Shop Eat Surf
May 24, 2021
Pattern, a global e-commerce research company, analyzed market demand for outdoor and camping supplies from 2019 through March 2021. Among its findings, monthly demand for camping gear, overall (tents, lanterns, backpacks, camp stoves) is up 25 percent compared to the same period in 2020, and the category is up 86 percent...
May 19, 2021
Despite climbing gas prices, consumers are eager to travel. Millions are expected to hit the road at the end of this month. New data from Kampgrounds of America’s May edition of the Monthly Research Report shows an estimated 18 million households will kick off their summer camping season over Memorial Day...
May 17, 2021
May 17, 2021-- ROAM Media, a producer of mini-documentaries, educational videos, and original series has partnered with the Adventure Activist to launch an action-oriented second season of the popular Roam from Home podcast. The company’s founders - the world’s leading adventure athletes, photographers, and filmmakers - launched the podcast in...
May 3, 2021
Bridging the Inclusion Gap in the Winter Outdoor Community Snowsports Industries America (SIA) launches Inclusive Leadership Playbook
Park City, Utah — Snowsports Industries America (SIA) is honored to launch an inclusive leadership training playbook for the winter outdoor community. Developed in partnership with PrismWork™, a national consulting firm on leadership and change management, the SIA Fresh Tracks Playbook seeks to enable and empower leaders from across the...
April 30, 2021
A Year into the Pandemic, Survey Demonstrates the Impact of COVID-19 on the Outdoor Guiding Industry
New York, NY (April 30, 2021) — 57Hours, the company that connects individuals with certified guides for outdoor adventures, recently compiled the results of a survey of independent mountain guides to explore the lasting effects of COVID-19 on their businesses. In the early stages of the pandemic, 57Hours surveyed their...
March 31, 2021
Outdoor Industry Association and NAXION Release Special Report on the ‘New Outdoor Participant’: More Diverse Participants Attracted to Outdoors Amid Covid-19 Pandemic
BOULDER, Colo. (March 31, 2021) —Outdoor Industry Association (OIA) today released exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during...
March 29, 2021
Salt Lake City, UT. (March 29, 2021) -- Today, Cotopaxi—Benefit Corporation and outdoor gear and apparel brand—released its annual Global Reporting Initiative referencing impact report. The report aims to provide balanced and quantified information with regards to the brand’s holistic corporate social responsibility performance as well as to its giving...
March 24, 2021
Can wearable technologies help improve healthcare? 10K participants given free Fitbit devices for research program
A research study is providing 10,000 Fitbit devices to select participants in hopes of learning how wearable technologies can accelerate precision medicine and better inform and improve healthcare. 8NewsNow
March 23, 2021
A pair of studies published this month found that women tend to burn more fat than men during exercise, and athletes with better cardio endurance of all genders burn more fat than their less fit peers. Insider