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October 19, 2018
History Channel’s Alone Season 4 Winners Jim and Ted Baird Launch Limited Run Original Series on new Digital Media Network for Outdoor Enthusiasts, BeAlive
Midland, MI - October 19, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor enthusiasts, debuted today its first original limited run series, Baird Brothers. The bushcraft and expedition series gives viewers a first-hand look into the exploits and adventures of larger than life...
February 5, 2020
DÆHLIE Sportswear Raw 4.0 Jacket and Raw 4.0 Pants Win ISPO Gold
BROOMFIELD, Colo — DÆHLIE Sportswear, the number one Nordic apparel brand in Scandinavia, has received the ISPO Gold Winner award in the Snowsports segment of the Nordic Apparel category for the FW/2020/2021 Raw 4.0 Jacket and Raw 4.0 Pants. ISPO, the internationally leading sports network and news and knowledge portal for...
January 27, 2020
TAXA Introduces New Cricket Overland Edition
HOUSTON, TX (January 27, 2020) — TAXA Outdoors, the leading outdoor manufacturer of lightweight, mobile human habitats for outdoor adventure is expanding its collection of habitats with the introduction of the new 2020 Cricket Overland. The new rugged Cricket Overland Edition was created to take humans even further off grid,...
May 22, 2019
evo to Relocate Headquarters
SEATTLE (MAY 22, 2019) – Seattle-based action sports and outdoor retailer evo announced today it is relocating its current headquarters to a new location at the Cedar Speedster building at 401 North 36th Street in Fremont this fall. In line with evo’s community-minded ethos, the new address is designed to be a...
January 29, 2020
black crows Unveils New 2020/21 Collection
Chamonix, France (January 29, 2020) – black crows, the iconic French ski brand focused on design-driven high performance ski products, released today brand new and updated skis and poles for winter season 2020/2021. The all-terrain justis, anima birdie (women’s) and three junior range skis will bring an entirely new ski...
February 11, 2020
Kevin’s Natural Foods Announces Brand Launch, Enters Supermarkets Nationwide
Modesto, CA (February 11, 2020) – Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is excited to announce their formal debut into the consumer market. Beginning February 1st, Kevin’s products will be available online at www.kevinsnaturalfoods.com and in-stores at Whole Foods, HEB, Raley’s Supermarkets,...
December 20, 2018
SCARPA Maestrale, Gea, Freedom families of ski boots compatible with new Salomon S/Lab Shift MNC 13, Atomic Shift MNC 13 bindings
BOULDER, Colo. (Dec. 20, 2018) – Following recent inquiries from retailers, ski technicians and consumers stemming from new developments in ski bindings, SCARPA announces that its popular Maestrale, Gea and Freedom series ski boots follow the design specifications required for compatibility with Salomon’s new S/Lab Shift MNC 13 and Atomic’s...
July 12, 2018
Yakima Goes Heavy Duty in 2019
Lake Oswego, OR, July 12, 2018 – Keeping in step with both vehicle and gear trends from overlanding to kayak fishing, Yakima Racks is introducing its most rugged collection yet in 2019. The new products will be shown to the outdoor market at Outdoor Retailer Summer Market (booth #31015) in...
July 29, 2019
Deschutes Brewery Taps Groundswell PR for Public Relations
(Bend, Oregon) July 29, 2019- Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is pleased to announce its partnership with Groundswell PR. Groundswell will lead media outreach initiatives and execute Deschutes’ North American communications strategy, promoting the brand’s legacy story and new...
November 8, 2019
Mayfly Outdoors Acquires Airflo Fishing
MONTROSE, Colo. (November 8, 2019) – Mayfly Outdoors, the award-winning manufacturer of premium fly-fishing products, announced today that it completed its acquisition of international fly line manufacturer, Airflo. Founded in 2012, Mayfly is best known for operating fly fishing brands Abel® and Ross Reels®. Airflo is a U.K.-based fly line...
July 22, 2019
Moultrie Mobile Extends Cellular Trail Camera Leadership
BIRMINGHAM, AL, July 22, 2019 — Moultrie Products is proud to announce a number of major advancements to Moultrie Mobile, its cellular trail camera system. In addition to successfully transitioning to Verizon’s 4G network, Moultrie Mobile has entered into a partnership with AT&T, giving the system broad coverage across the...
December 13, 2018
Native Eyewear Refines 2018-2019 Goggle Collection
BOULDER, Colo. (December 13, 2018) — Native Eyewear has expanded its 2018-2019 goggle collection to include new colorways and lens options to complement its existing goggle portfolio. The brand reentered the goggle space in 2016-2017 season and has since introduced several leading technologies, including a photochromic lens that reacts to...
November 15, 2019
The new Hard-Shell Folding Kayak you don’t know about but is selling like crazy
November 15th: Conway, South Carolina - You may not have heard of the Tucktec Folding Kayak, but if you’re lucky you’ve seen one in the wild. In fact, since launching the revolutionary Kayak from his garage, inventor/owner Dan Norton says there’s been no real advertising done, they’re not sold in...
July 9, 2019
Quest Diagnostics Launches New Consumer-Initiated Lyme Disease Tests Through QuestDirect™
SECAUCUS, NJ July 9, 2019 - Quest Diagnostics (NYSE: DGX), the world's leading provider of diagnostic information services, today launched a new Lyme Disease test offering that individuals can purchase through Quest’s consumer-initiated testing service, QuestDirect. The blood test screens for immunoglobulin M (IgM) and immunoglobulin G (IgG) antibodies produced...
July 24, 2018
Founder and CEO of Airhead Sports Group, Aaron Kramer, Announces Retirement
DENVER, CO – Marine and water sports industry leader, Aaron Kramer, has announced his retirement from his long-held position as President and CEO of Airhead Sports Group. Since founding the company in 1991, Kramer has led the organization’s growth and expansion, building the Airhead, Sportsstuff and Yukon brands to the...
June 11, 2019
Eastman launches recycled Avra to debut in spring 2020 performance apparel
KINGSPORT, Tenn., June 11, 2019 — Eastman Chemical Company announces Avra™ recycled performance fibers, transforming its existing performance fibers technology by producing with 100 percent post-consumer recycled PET material across the portfolio. This move underscores the company’s commitment to sustainability and moving towards a circular economy. The new recycled Avra™...
April 1, 2019
Blacksford offers industry first short term lease on Winnebago Revel
Beginning summer 2019 Blacksford is offering a flexible option to owning the ever-demanded Winnebago Revel. With the fully re-designed 2020 Revel, Blacksford is offering a 4, 6 or 12 month lease starting at $2,000 per month. “Owning isn’t in the cards for everyone and that is becoming especially apparent in...
