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July 28, 2020
Liv Cycling Introduces Brava Advanced Pro Series
NEWBURY PARK, Calif. (July 28, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava Advanced Pro is an agile race bike created to provide exceptional handling and maximize acceleration....
July 27, 2020
Outdoor Research achieves NIOSH approval for U.S.-Made N95 Flat Fold Respirator Mask
SEATTLE, Wash. (July 27, 2020) – Outdoor Research, LLC. (OR), a leading brand in the tactical and outdoor apparel industries, and the National Institute for Occupational Health and Safety (NIOSH) announced this week that the U.S.-made N95 Flat Fold Respirator Mask from Outdoor Research has achieved NIOSH approval. Early on...
July 22, 2020
JAM Sessions to Feature a Discussion on Representation in the Outdoor Industry with Black-Owned Retailer Slim Pickins Outfitters
San Francisco, Calif. – July 22, 2020–JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: An Outdoor Original: the Black-Owned Gear Shop; a conversation with Jahmicah Dawes, owner of Slim...
July 22, 2020
Hiking Community to Celebrate Passage of the Great American Outdoors Act
Silver Spring, MD – In anticipation of the House of Representatives passage of the Great American Outdoors Act, American Hiking Society (AHS), provides these statements: Kate Van Waes, Executive Director, American Hiking Society: “Final passage of the Great American Outdoors Act is a major victory for the hiking community that will expand...
July 21, 2020
Hydro Flask Launches Down Shift™ Hip Hydration Pack
Bend, OR (July 21, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its 5 Liter Down Shift™ Hydration Hip Pack, designed to keep your...
July 21, 2020
Snowsports Industries America Unveils Focus On In-Depth Educational Platform
Park City, Utah (July 21, 2020) - Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into the future. The winter outdoor industry finds itself in...
July 21, 2020
Geartrade is UnNew and Improved
Salt Lake City, UT (July 21, 2020) - Among the outdoor industry there exists a fundamental irony: Outdoor enthusiasts buy gear to enhance their outdoor experiences, yet increasingly the impacts of our consumer behavior actually degrade the environment we claim to care so much about. What to do? Geartrade–the outdoor...
July 20, 2020
Outerbike Cancels Remaining 2020 Events; Announces New Website Page Connecting Riders with Exhibiting Bike Brands
MOAB, Utah (July 20, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announces an exciting new feature to the Outerbike website launching later this year, that will still help riders find their perfect bike, even when they can’t do it ...
July 20, 2020
Bank of the West Launches the 1% for the Planet Account
SAN FRANCISCO, CA (July 20, 2020) - Bank of the West, a subsidiary of BNP Paribas, today announced it has teamed up with 1% for the Planet to launch its first checking account designed for climate action. Bank of the West will donate 1% of net revenues generated from the...
July 16, 2020
Metolius Climbing Launches New Website With Compelling Photography and an Enhanced User Experience
BEND, Ore. (July 16, 2020) --Metolius Climbing, a leading manufacturer and designer of innovative climbing gear, unveils its new website with a vastly improved user interface, easily accessible athlete training videos, and a clean mobile layout. The new Metoliusclimbing.com helps shoppers make well-informed decisions and access the brand’s wealth of...
July 15, 2020
PEARL iZUMi’s Fall 2020 Collection Keeps Riders Rolling All Year Long
LOUISVILLE, Colo. (July 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, today debuts its Fall 2020 line, featuring a broad range of new styles designed to keep riders pedaling comfortably through all conditions. Furthering its mission to feature sustainable content across 90% of its product line by...
July 14, 2020
Saucony Slides into Post-Run Recovery with Endorphin Chillos by Chaco Footwear
Rockford, Mich. (July 14, 2020) – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister brand in the Wolverine Worldwide family, has created a limited-edition Endorphin version of its popular...
July 14, 2020
ACCT Launches Industry Accreditation for Challenge Course Operators
Boulder, CO July 14, 2020– Challenge courses, zip lines and adventure parks are one of the fastest-growing attractions in the adventure travel scene. Ski resorts are building them. Cruise ships frequently offer shore excursions featuring them. But there’s wide disparity in the way they’re built and operated, and regulations are a patchwork....
July 14, 2020
Snowsports Industries America Engages Winter Outdoor Industry In Conversation on Inclusion And Diversity
Park City, Utah (July 14, 2020) - One of the first steps in follow up to its commitment to inclusion that was announced at the OR+SS Tradeshow in January 2020, Snowsports Industries America (SIA) today launched its four-part Town Hall series of conversations on inclusion. Hosted by celebrated television commentator...
July 9, 2020
In My Eyes – A Motivational Video Series Through the Eyes of Brand Founders
Featuring Brand Founders and their unique perspectives on success, overcoming challenges and continually moving forward, “In My Eyes” aims to provide inspiration for a future generation of creative entrepreneurs. The unedited and raw format was filmed during an entrepreneurial class, taught by Professor, In my Eyes and 686 Technical Apparel...
July 8, 2020
Lighter, Stronger, Faster – PATH Projects Teams With Toray To Build The Next-Gen Running Short
Since its debut in 2010, Toray's Airtastic fabric has become a standout for use in high-end, lightweight jackets, like the Arc'teryx Atom line and Patagonia's Nano-Air series. Airtastic is now offered in weights from 20d down to 5d, all of which can be used with different coatings to deliver light,...
July 8, 2020
ust Announces Complete Brand Refresh
Columbia, MO (July 8, 2020)- ust, maker of camping and outdoor essentials since 1936, has announced a major brand “refresh” with the goal of creating a company that brings the outdoors closer to people of all backgrounds and experience levels, and encourages them to share their stories to inspire others....
July 7, 2020
Dakine Launches Ohana Means Family, A Give-Back Campaign in Support of Students and Education
LOS ANGELES (July 7, 2020) – Today, Dakine announces the launch of Ohana Means Family, a nationwide campaign designed to recognize students, educators and families who have helped to foster community, and inspire learning amidst the heavy emotional and financial impacts caused by the coronavirus pandemic. To participate in the...
July 7, 2020
Snowsports Industries America (SIA) Names Brian Stephenson Director of Snowbound Festival
Park City, Utah (July 7, 2020) - Snowsports Industries America (SIA) announced today that it has named Brian Stephenson as the Director of Snowbound Festival, placing a veteran leader with extensive experience in large-scale consumer events and digital engagement in charge of the nation’s leading winter outdoor consumer festivals. Stephenson...
July 7, 2020
International Parkour Federation (IPF) Reaffirms Full Independence
Indiana, USA. IPF, the international governing body and the sole competent authority for Parkour and Freerunning, reaffirmed today its status as a fully independent sport. Representatives from more than 50 countries and 5 continents attended the 2020 International Congress via Zoom. IPF’s status as a wholly independent and self-governed international...
July 7, 2020
Junipers Brings Functional, Quick-Dry Bikini to Life for Adventurous Women
CARNELIAN BAY, Calif. (July 7, 2020) - Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production run. Designed for adventurous women who want a technical swimsuit with a classic silhouette that stays...
July 6, 2020
Can’d Aid Partners with Royal Family KIDS for Majority of Do-Goodery at Your Doorstep Donations
Do-goodery at Your Doorstep, benefiting Royal Family KIDS — Can'd Aid, a nationally recognized nonprofit focused on people powered do-goodery, is delivering an opportunity to give back to kids in your community in foster care — right to your doorstep. Get some friends together, or your co-workers and put together...
July 2, 2020
Outdoor Apparel Brand LIVSN Designs Retains ECHOS Communications as PR Agency of Record
FAYETTEVILLE, Ark. - July 2, 2020 - LIVSN Designs, maker of versatile outdoor apparel designed to last longer, today announced that it has retained ECHOS Communications to support the brand’s continued growth with public relations and integrated marketing support. LIVSN was founded in 2018 in Fayetteville, Arkansas and graduated with...
July 2, 2020
National Park Trust Brings Summer Camp to Kids At Home With Weekly National Park-Themed Grab and Go Activities
Washington, D.C. (July 2, 2020) – While summertime usually means it’s time to head off to camp, we know many kids and families will be at home this summer season due to social distancing measures. That’s why the National Park Trust and their mascot, Buddy Bison are bringing camp to...
July 1, 2020
2020 Bicycle Leadership Conference Going Virtual
BOULDER, Colo. (July 1, 2020) — The 2020 Bicycle Leadership Conference (BLC), which had been rescheduled to Sept. 29 - Oct. 1, will move to an online interactive “Virtual BLC” due to COVID-19. The Virtual BLC will provide inspirational keynotes, powerful ideas and the latest data to help bike industry...
