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July 1, 2020
Orvis Virtual Summer Camp Program Aims to Educate and Inspire Kids
MANCHESTER, Vt. (July 1, 2020) —Orvis, the family-owned outdoor retailer that specializes in fly fishing gear and education, introduces a new weekly summer camp platform offering lessons and activities for kids of all ages who are homebound by the COVID-19 pandemic. Orvis Summer Kids’ Camp seeks to highlight outdoor skills...
July 1, 2020
PrimaLoft, Inc. and Fiberpartner Announce New Global License Agreement
LATHAM, N.Y. (July 1, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced a new partnership agreement with Fiberpartner, a global supplier of stapled fibers, technical yarns and plastics. This new licensing agreement allows for Fiberpartner to develop the use of Primaloft’s groundbreaking PrimaLoft® Bio™ technology in...
July 1, 2020
AquaTech Collaborates with Hasselblad To Create Underwater Solution for X1D II 50C
HUNTINGTON BEACH, Calif. - July 1, 2020 - AquaTech Imaging Solutions, a global leader in photographic accessories, is proud to announce the release of its new REFLEX Water Housing for the Hasselblad X1D II 50C, a culmination of 20 years of design and field testing by the AquaTech Team. As...
June 30, 2020
Aprch Wellness Beverages Signs Travis Yamada to Brand Ambassador Family
Portland, Ore. (June 30, 2020) - Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, introduces their newest brand ambassador, board shaper Travis Yamada. “We are excited to add Travis to our ambassador family and showcase his passion for creating one-of-a-kind boards in our latest Human Element...
June 30, 2020
Global Leader in Backpacks, Deuter Redesigns Franchise Products for Day Hikes, Backpacking, Mountain Biking for Summer 2021
LONGMONT, Colo. (June 30, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment—announces the launch of its new collection for Spring 2021, delivering the comfort, durability and function that its products are known for with redesigned, modern aesthetics. The assortment includes a top-down redesign for the popular AC...
June 29, 2020
In Solidarity Project Launches In Solidarity Grant Program to Support Underrepresented Community Members
Martinez, CA - June 29, 2020 - Under the leadership of Teresa Baker, In Solidarity Project is launching a grant program to support underrepresented, underserved and marginalized communities in the outdoors. The In Solidarity grant program will award $500 every month and is open to individuals and nonprofits in service...
June 29, 2020
Swix Launches Line of Next Generation Race Wax
HAVERHILL, M.A.: Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, delivers the highest performance non-fluorinated wax on the market...
June 29, 2020
Merrell Presents: We Hike to Heal
ROCKFORD, Mich. (June 29, 2020) — “We Hike to Heal” follows Kenya and Michelle Jackson-Saulters, who found each other and combined their passions to create Outdoor Journal Tour. Through a series of events called We Hike to Heal, their goal is to empower women through journaling, meditation and spending time in...
June 29, 2020
Backcountry Access Announces Software Update For Tracker2 Transceivers
BOULDER, CO (June 29, 2020) – Backcountry Access, Inc. (BCA) has announced a software update specifically and exclusively for its Tracker2 avalanche transceivers. The company recommends that all Tracker2 owners take advantage of this update. This software update improves functionality during power-saving mode. After 12 hours without user input, Tracker2...
June 26, 2020
Honey Stinger Introduces ‘Lighter Way to Recover’ with All-New Protein Waffles
STEAMBOAT SPRINGS, Colo. (June 26, 2020) —Honey Stinger, the honey-focused sports nutrition brand, today introduces Protein Waffles, a light, portable, fruit-filled recovery product made with simple, real-food ingredients. A unique alternative to traditional protein bars, Honey Stinger Protein Waffles provide an all-new recovery format that delivers 10 grams of protein to...
June 25, 2020
It’s open: Grassroots Outdoor Alliance ConnectHub welcomes independent specialty retailers for spring ‘21 planning and buying
ASHEVILLE, NC (June 25, 2020)-- Grassroots Outdoor Alliance (www.grassrootsoutdoors.com) this week opens their “ConnectHub” to specialty independent retailers looking to engage with vendor brands for spring ‘21 planning and buying. A shared-resource solution designed to simplify a chaotic remote buying season, Grassroots ConnectHub has attracted more than 100 essential vendor...
June 25, 2020
One Eleven Watches Gets Lost With Roaming Lost Collaboration
Dallas, June 25, 2020- After several successful collaborations, (Slowtide, VSSL, Do Good Shit and Earth Day), One Eleven, an innovator of solar-powered and sustainably-made watches, teamed up with the overland outfit, Roaming Lost to make a limited edition watch set. Inspired by our mutual respect for the great outdoors, self-reliance...
June 24, 2020
Gore Presents A Sustainability Framework For Its Fabrics Division, Ambitious Carbon Reduction Goals For Its GORE-TEX Brand
Putzbrunn, Germany (June 24, 2020) — Today, W. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while prolonging product life and the well-being of people. A key strategic initiative supporting the framework...
June 23, 2020
RANGE Launches the Horizon Report:
New York, NY – June 23, 2020 – Today, RANGE announced the launch of a new trend product, the RANGE Horizon Report. Hitting inboxes every Tuesday, the report is a clear blueprint of immediate cultural shifts, consumer insights and creative direction for the outdoor, active, wellness and lifestyle markets. The...
June 22, 2020
Vasque Grows Its Global Presence with Norwegian Distributor Partnership
Red Wing, MN – June 22, 2020 - Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to announce a partnership with Norwegian distributor TRACX, who is bringing Vasque footwear to the Scandinavian market. “We are excited to partner with...
June 22, 2020
Introducing Two New Penlights Lights from Fenix: The LD02 V2.0 CW and the LD05 V2.0 CW
Fenix Lighting is pleased to announce the release of two new EDC penlights. Equipped with higher lumen counts, cool white light, and even more user-friendly features than their predecessors, the LD02 V2.0 CW and the LD05 V2.0 CW are sure to become favorites among law enforcement personnel and EDC enthusiasts....
June 19, 2020
Thermore – The New Ecodown® Fibers Collection:
Thermore entered the free fiber market with a bang in 2018 with the original Ecodown® Fibers line- the industry finally had a free fiber product that offered softness and warmth- but with excellent durability. In 2019 Thermore added color to the mix, and the wide success lead to opening a...
June 18, 2020
Uncharted Supply Co. Secures Series A Funding from Black Oak Capital
PARK CITY, UT (June 18, 2020) - Uncharted Supply Co.©, a fast-growing startup specializing in modern preparedness products, announces a new round of financing from Salt Lake City private equity firm, Black Oak Capital. Uncharted Supply Co. was founded in 2016 when its first product, the Seventy2™Survival System, an emergency kit...
June 18, 2020
After Bite® Earns No. 1 Pharmacist Recommendation Again for Insect Bite and Sting Management
LITTLETON, N.H. (June 18, 2020) – As mosquito, bee and insect season ramps up, U.S. News & World Report and Pharmacy Times® recognize After Bite® as the No. 1 brand recommended by pharmacists once again. For over 45 years, After Bite has delivered relief from itching, pain and discomfort caused by...
June 18, 2020
Kahtoola Awards $62,500 in Grants and Funding to Indigenous Cultures in First Half of 2020
Flagstaff, Ariz. (June 18, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce that its “Kahtoola for the People” grant program has awarded $62,500 in the first half of 2020 including Esperanca, HERO, The Tibet Fund, One New Education, Elevate Nepal and the Havasupai...
June 18, 2020
BOGS° Footwear Partners with 4-H for Outdoor Education
Portland, OR (June 18, 2020) - BOGS, the footwear brand known for innovative materials and original prints, proudly announces a national partnership with 4-H, the nation’s largest youth development organization empowering young people across the U.S. through hands-on experiences that develop critical skills for life today and careers tomorrow. With...
June 17, 2020
PHOOZY Receives Accolades from NASA for Thermal and Insulation Technology
CHARLOTTE, NC: PHOOZY, maker of protective capsules for phones, tablets and laptops, has been recognized by NASA’s Spinoff program for its innovative use of spacesuit technologies in the consumer sector. The Spinoff program follows NASA technologies as they make their way through the commercial sector. PHOOZY utilizes “radiant barrier technology”...
June 17, 2020
Front Runner Outfitters Takes Durable, Reliable Overlanding Gear to the Masses with ‘Find Anywhere’ Brand Platform
LOS ANGELES (June 17, 2020) — Front Runner Outfitters (Front Runner), the South African-based manufacturer known for building unmatched products for overlanding enthusiasts, announces a new brand platform aimed at making best-in-class equipment for off-road living available to mainstream outdoor, sport, lifestyle, and travel audiences. Entitled “Find Anywhere,” Front Runner’s...
June 17, 2020
Hiking Community Celebrates Senate Passage of the Great American Outdoors Act
Silver Spring, MD –In response to the Senate’s 73-25 passage of the Great American Outdoors Act, American Hiking Society (AHS), gave these statements: Kate Van Waes, Executive Director, American Hiking Society: “The Senate passage of the Great American Outdoors Act is a major victory for the hiking community that will...
June 16, 2020
Teton Gravity Research (TGR) Unveils Trailer For New Film Accomplice
Jackson, Wyo. (June 16, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, today unveiled the trailer for the highly anticipated film Accomplice. The film is an ambitious collaboration between TGR and celebrated director Jeremy Grant, featuring the world’s top riders in stunning locations...
