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June 3, 2020
Kula Cloth Unveils In Solidarity Collaboration with Artist Latasha Dunston and Activist Teresa Baker
SEATTLE - June 3, 2020 - Kula Cloth, Teresa Baker of the In Solidarity Project - Outdoor CEO Diversity Pledge and Artist Latasha Dunston of Jitterbug Art Studio unveiled their product collaboration to raise money for nonprofits improving access to the outdoors for people of color. Kula Cloth will donate...
June 2, 2020
Greyp Bikes Officially Launches in US; Tech-Forward E-MTB’s Now Available
San Pedro, California (June 2, 2020) — Croatian upstart e-bike brand Greyp Bikes (pr: grape) is incredibly proud to have officially launched its US operations on May 28th. The award-winning, flagship G6 electric-assist mountain bike line – featuring an unprecedented combination of app integration, connectivity and on-board data – is...
June 2, 2020
More than 3 Million Athletes from Over 100 Countries Registered for Spartan’s Virtual Obstacle Course Race with World OCR
BOSTON, Mass. – Spartan, the world’s leading endurance and extreme wellness brand, succeeded in hosting its biggest event yet in collaboration with World OCR – with more than 40,000 athletes posting results in 24 hours cross the virtual finish lines in more than 100 countries during “Project Unbreakable: The World’s...
June 2, 2020
National Trails Day® Takes Place on Saturday
Silver Spring, MD – This Saturday—June 6—people in every US state will celebrate American Hiking Society’s National Trails Day®. During the pandemic, people across the country have been realizing and appreciating the powerful health benefits of spending even a few minutes outside every day. Yet, racism rears its head even...
June 1, 2020
Royal Robbins Named to Textile Exchange Leaderboard for use of Ethically-Sourced MMC Fibers
SAN FRANCISCO, Calif. (June 1, 2020)– Commitment to environmental and social responsibility has been at the core of the Royal Robbins business since the outdoor apparel brand’s inception more than 50 years ago. Royal Robbins’ use of eco-conscious, ethically-sourced fibers, called Manmade Cellulosic Fibers (Tencel™ Lyocell and Tencel™ Modal), is...
May 29, 2020
Deuter, LEKI and LOWA Team Up to Promote #VentureLocally Summer Instagram Challenge
Buffalo, NY (May 29, 2020) - Deuter, LEKI and LOWA announce the launch of the #VentureLocally campaign, a 12-week long Instagram contest starting Monday, June 1, that encourages people to responsibly get back outdoors during this public health crisis. To participate, people should post a photo or video on Instagram...
May 28, 2020
Open Sky Welcomes Dr. Coady Schueler to Clinical Team
Durango, Colo., (May 28, 2020) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyon country of southeast Utah, is excited to announce the addition of Dr. Coady Schueler, Psy.D to the Clinical Team. Dr. Schueler has nearly thirty years of experience in...
May 28, 2020
prAna Achieves Highest Rank in the Textile Exchange Material Change Insights Report
Carlsbad, CA – May 28, 2020– prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, is proud to announce it has achieved Level 4, the highest rank as a Leading Performance brand, with mentions in every category in Textile Exchange’s Material Change Index published this...
May 27, 2020
Salomon Partners with Continental Divide Trail Coalition to Support Trail Community
OGDEN, Utah (May 27, 2020) –Today, Salomon announces a partnership with the Continental Divide Trail Coalition (CDTC) in which the outdoor brand will donate a portion of sales to the cause to support the trail community. As part of the giveback program, Salomon will donate $5 for every Odyssey hiking...
May 27, 2020
Primus Partners with The Shed Rental Service to Enter the Sharing Economy
LOUISVILLE, Colo. (May 27, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, has partnered with The Shed to provide outdoor enthusiasts the ability to rent camp cooking equipment in the Denver and Richmond, Va. metropolitan areas. Through...
May 27, 2020
Spartan and World OCR Seek 1 Million Participants for World’s Largest Virtual Race
BOSTON, Mass. (May 26, 2020) – On the heels of its 10-year anniversary, Spartan, the world’s leading endurance and extreme wellness brand, looks to host its biggest event yet. “Project Unbreakable: The World’s Largest Virtual Race, powered by Rakuten” will unfold May 30-31 in people’s homes, backyards and neighborhoods across...
May 26, 2020
PeopleForBikes Launches Groundbreaking Business Intelligence Hub for Fast Data Insights for Bike Industry
BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These metrics will give an overall sense of the state of bike riding and the bike...
May 26, 2020
Salomon Hosts WMN Virtual Half Marathon
OGDEN, Utah (May 26, 2020) – Today, Salomon announces the WMN Virtual Half, in partnership with Strava, which will take place during the May 29th weekend. This virtual event replaces the inaugural Salomon WMN Trail ½ Marathon, which was cancelled like many spring races. In light of the cancellation, Salomon pivoted to put together the WMN Virtual Half to give...
May 26, 2020
Sweet Protection Celebrates 20 Years of Locking Horns with Impossibilities
From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway. Fast forward to May 24th, 2000, the company was founded by...
May 26, 2020
Outdoor Research launches face mask program with proprietary filter system for retailers, consumers
SEATTLE, Wash. (May 26, 2020) – After converting its onshore manufacturing facilities over the last 60 days to address the national shortage of Personal Protective Equipment (PPE) in the medical and defense communities, Outdoor Research, a longtime leader in outdoor and tactical apparel, is unveiling a program through which retailers...
May 26, 2020
Introducing the Filson x Helinox Tactical Collection
SAN FRANCISCO / SEATTLE - May 26, 2020 - Filson and Helinox, two brands known for creating essential, high-quality gear for the outdoors, today announce a new collaboration that combines function, comfort and a new limited edition camo print. The collaboration builds on Helinox’s foundation of performance, durability, and portability,...
May 21, 2020
Front Runner Outfitters Offers New Racks for Jeep Gladiator
LOS ANGELES (May 21, 2020) – Front Runner Outfitters, the South African-based adventure travel gear company, known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, releases two new rack options engineered specifically for the 2019-to-current Jeep Gladiator JT. With two rack options available, the Jeep Gladiator JT Extreme...
May 20, 2020
AKU Outdoor Expands Sales Force to Increase U.S. Distribution in Southern States
Montreal, Canada (May 20, 2020) – AKU, an Italian footwear brand known for designing and producing some the world’s most comfortable hand-crafted hiking and trekking boots, is pleased to announce that The Uber Group has been retained as its new sales rep agency to support sales throughout the southern states....
May 19, 2020
Dakine Builds On Trusted Mountain Bike Category With Innovative Gear And Apparel Launches
LOS ANGELES (May 19, 2020) – Dakine is ramping up its mountain bike category for Spring 2020 with a series of high-performance gear and apparel launches that continue to progress the sport forward. Today, Dakine introduces the pedal-friendly Slayer Series, a mountain bike protection line of assorted elbow and knee...
May 19, 2020
GSI Outdoors Celebrates 35 Years of Business
SPOKANE, WA — GSI Outdoors, the family-owned maker of innovative outdoor cooking and dining gear, is celebrating 35 years in business this month. For co-owners and siblings Don, Ian, and Kathy Scott, the anniversary marks years of commitment to thoughtful design, responsible manufacturing, and stewardship of the environment. “We’re incredibly...
May 19, 2020
Crusher In The Tushar Cancels 2020 Event
Beaver, Utah, May 19, 2020 — Life Time, the nation’s premier healthy lifestyle brand announced today that their newest acquisition, Crusher in the Tushar, will be canceled amidst the COVID-19 pandemic. Crusher in the Tushar was acquired by Life Time at the end of 2019, and was originally scheduled for...
May 19, 2020
First Southwest Community Fund launches COVID-19 Rapid Response and Recovery Fund to Aid Small Businesses and Nonprofits in Rural Colorado
Alamosa, CO., (May 19, 2020) - In partnership with ZOMA Foundation, Catena Foundation, and Gates Family Foundation, nonprofit First Southwest Community Fund (FSWCF) is establishing a $3 million COVID-19 Rapid Response & Recovery Loan Fund to offer affordable loans to rural businesses and nonprofits affected by the COVID-19 crisis. The...
May 18, 2020
The American Camp Association and YMCA of the USA Announce Groundbreaking Educational Resource to Support Summer Camp Safety
Martinsville, IN—May 18, 2020 - The American Camp Association (ACA) and the YMCA of the USA (Y-USA) announce the release of Camp Operations Guide – Summer 2020, a groundbreaking educational resource developed to support day and overnight summer camp operations this summer. ACA and Y-USA engaged Environmental Health & Engineering, Inc....
May 18, 2020
Virtual Convention: Oberalp Presents Its Innovations Live – On an International, Interactive Stage
Oberalp Group presents its brand highlights for Summer 2021 in a live, international digital presentation with simultaneous translation Clients will have direct access to brand and product experts Oberalp Convention open to end consumers for first time Focus theme: Tomorrow’s Mountain Sports Pillars Release of Oberalp Sustainability Report 2019 Bolzano:...
May 18, 2020
Outdoor Brands Invest in Public Lands Defense
Bend, Ore., May 18 2020– Outdoor brands Velocio, Patagonia, and The North Face are supporting The Conservation Alliance’s effort to preserve and defend the integrity of our public lands system in 2020. Thanks to the support of these companies, The Conservation Alliance has awarded five grants from the organization’s Public...
