Chaco Footwear Launches “Stay Home. Shop Local” Program to Support Retailers
April 27, 2020
Partnership program will help consumers support their local shops through Chacos.com
ROCKFORD, Mich. (April 27, 2020) – Chaco Footwear, the outdoor lifestyle footwear brand, announced today that it has created an innovative partnership program to help support its retailers affected by the COVID-19 crisis. The new dropship program will allow participating retailers to offer Chaco’s full collection of products online through Chacos.com. Using a unique digital experience, participating retailers will earn a percentage on every sale and Chaco will handle the delivery and any returns for the retailer.
“For over 30 years, independent retailers have been the backbone of Chaco’s business and the foundation of our community – it’s critical we support them in these challenging times,” said Todd Gordon, Interim General Manager and VP of Sales. “Now more than ever, brands need to think creatively about how we support independent retail, and we believe this program will provide immediate opportunities for our retailer partners.”
Chaco is using this program to encourage its consumers to “stay home and shop local,” while social distancing and sheltering-in-place. The brand has also created a full suite of marketing materials for each retailer to launch through their social media and digital channels, with Chaco driving awareness and engagement through its own marketing channels.
“Knowing that time and resources are limited during this crisis, we wanted to make sure participating is as easy as possible,” said Lyndi Bell, Chaco’s Marketing Manager leading the program launch. “By providing a turnkey solution with all the assets, retailers should be able to get started right away.”
Chaco has offered the program to an initial group of retailers and plans to scale the program over the coming weeks.
About Chaco: Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ foot bed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.