DÆHLIE Sportswear reaches new heights of rawness with its new signature collection RAW 4.0
BROOMFIELD, Colo — DÆHLIE Sportswear, the number one Nordic apparel brand in Scandinavia, has received the ISPO Gold Winner award in the Snowsports segment of the Nordic Apparel category for the FW/2020/2021 Raw 4.0 Jacket and Raw 4.0 Pants.
ISPO, the internationally leading sports network and news and knowledge portal for sports business professionals and consumers, honors the highlight products of the sports industry every year with the ISPO awards.
The Raw 4.0 Jacket and Raw 4.0 Pants are based on innovative technology and design down to the smallest detail. DÆHLIE has succeeded in combining technical innovation with a sophisticated and stylish design. The pieces have been developed with the ambition of creating innovative apparel with technology that helps break boundaries and maximize performance in endurance sports.
”With the emphasis on function, fit and fabric choices, we believe we have created the ultimate skiing set for optimal performance in cold conditions,” said Mona Hommersand, designer at DÆHLIE Sportswear. “We like to think that the set is both bold and elegant – in other words, RAW.”
Part of the DÆHLIE Raw Signature Collection, the women’s Raw 4.0 Jacket and Raw 4.0 Pants feature a striking design. The hooded jacket is developed in a 3-layer breathable softshell, treated with Bionic Finish Eco® for wind- and water-resistance. The jacket comes with a removable down-padded inner vest and hood. The elastic wool blend inserts in the back and under the arms are designed to keep you warm, while offering plenty of freedom of movement and odor prevention. Both the jacket and the pants have a breathable membrane that allows the garments to transport moisture well, and along with the wind- and water-repellent properties, keeps you protected from all weather conditions, allowing you to fully concentrate on performance. The inner vest and the pants feature patented and RDS certified Thindown® padding that ensures optimal insulation by eliminating seepage, delivers warmth up to 170 percent beyond traditional down, and is easy to care for.
DÆHLIE Sportswear develops its products in cooperation with the world ‘s leading cross country skiers in order to satisfy all the demands for functionality. DÆHLIE is always focused on innovation and development. With this mindset, the brand manages to continuously create new products that are exceptional in their category. With a boundless passion for sports, DÆHLIE continues to create functional and innovative apparel for those with ambitions and goals.
The Raw 4.0 Jacket and Raw 4.0 Pants will be available in September, 2020. For more information about DÆHLIE and the current collection, visit https://dahlie.com/.
Founded by Bjørn Dæhlie in 1996, DÆHLIE is part of Active Brands, along with Sweet Protection, Kari Traa, and Bula. Active Brands is owned by the Holta Invest. DÆHLIE specializes in technical ski, performance training, and active Nordic apparel. DÆHLIE is also the official supplier for the Norwegian Cross Country Ski Team. The company is headquartered in Broomfield, Colorado, and distributed in North America through specialty and online retailers. For more information about DÆHLIE, visit: https://dahlie.com/.