Elevenate Launches Fall/Winter 2019 Collection

November 5th, 2019

Combining technical features with the shape of perfection, the new line will have you enjoying the surroundings with an open mind

(Åre, Sweden) November 5, 2019 – Elevenate, makers of modern mountain life performance apparel, has announced the launch of its Fall/Winter 2019 Nordic Dreams collection.

Inspired by the northern lights in a sharp contrast to the monochrome landscape, the Elevenate Fall/Winter collection combines technical features with the shape of perfection – letting you enjoy the surroundings with an open mind.   This line features performance shells, mid-layers, base layers and Après pieces with designs inspired by the humbling experience of seeking shelter, and the ecstasy of skiing in the golden rays from a sun just above the horizon.

The standout pieces of the Nordic Dreams collection include the Bec de Rosses Jacket and Pants. Offered in both men and women’s design, this kit is made with all-seam sealed, three-layer Gore-Tex Pro fabric designed to provide the best weather protection available while ski touring or chasing powder deep in the backcountry. Inspired by wet suit design, the ski jacket has a unique cut that provides excellent freedom of movement. The pants include a detachable stretch bib with suspenders to keep the snow out after a big storm. With their superb fit and well-thought-through details, the Bec de Rosses kit is a favorite for both mechanized off-piste skiing and ski touring in the mountains.

For more information about Elevenate and to view the rest of the fall/winter 2019/2020 collection, please visit

For more information about Groundswell PR, please visit

For media inquiries, please contact Eric Felton:

About Elevenate

Founded in Åre, Sweden in 2010, Elevenate is shaped by the culture of a modern mountain resort. Here, designer and competitive freeskier Sara Rönngren and UIAGM mountain guide Jimmy Odén realized their vision of high-quality apparel that they wanted to wear in and around the mountains. Since then, Elevenate has grown to include a whole range of performance and casual wear suitable for the mountain, the valley, and anywhere in between. Garments that let you ski, run, bike, climb and breathe – or just enjoy relaxing by a quiet river. For us, modern mountain life culture is more a state of mind than a location, so we seize every opportunity to promote our vision beyond its original habitat. We’re passionate skiers and almost as enthusiastic about anything else the mountains have to offer for play and recreation – no matter the season.

About Groundswell PR

With over 60 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing exposure to consumer and industry media for companies, destinations, and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit


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Eric Felton

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