ENDVR gives a digital boost to brick-and-mortar sales with ‘Consumer Cash Back’

July 6, 2026

A dynamic new sell-through innovation levels the wholesale pricing playing field to drive retail sales and boost verified customer acquisition

/OUTDOOR SPORTSWIRE/ – ENDVR, the retail sell-through innovators, this week launched Consumer Cash Back – a brand-funded mechanism that instantaneously matches the same discount in the wholesale channel that a brand offers on its DTC site.

Used at the brick-and-mortar point of sale, Consumer Cash Back delivers verified customers to brands and retailers, supports the wholesale channel with full-price sales, and increases customer satisfaction by giving shoppers the best possible deal on the exact product they want at that exact moment.

The program launched officially on July 1, 2026, after completing more than six months in beta testing.

“This is a simple and easy-to-use tool that levels the pricing playing field with a workable, positive response to a customer who says ‘I can get this 15% cheaper online.’ But deeper down, this is about building a better relationship between DTC and wholesale,” said Steve Gendron, Co-Founder and CEO.

ENDVR is a sell-through enablement platform that connects brands directly to frontline sales associates through education, incentives, rewards, and consumer-facing promotions. ENDVR has connected with more than 140,000 frontline associates at more than 20,000 retail doors, and their brand network includes more than 160 brands in outdoor, action sports, snow, surf, ski, run, fitness, and other specialty categories.

“One of the major drivers of direct-to-consumer brand sales has always been verified attribution, which has tilted marketing budgets toward e-commerce. With Consumer Cash Back, we’re giving the in-store sales channel a digital boost, and helping rebalance both channels in a way that’s healthy for both the retailers and the brands.”,” added Gendron.

For brands, Consumer Cash Back is accessed through the ENDVR platform, where an authorized representative chooses eligible products, eligible retail partners, and sets specific cashback amounts.

For retailers, Consumer Cash Back provides listings of every campaign running in their stores, making it easy to promote through their own channels.

And for consumers, Consumer Cash Back is simple and easy to use. After making a purchase, consumers just snap a photo of their receipt, upload it via SMS, and once it’s verified, the cash lands in their account through Venmo, PayPal, or direct transfer within 24 hours.

“With Consumer Cash Back, the customer gets the product in their hand right away and pays the same price as they would online. The retailer gets a full-price sale. And both brand and retailer get verified shopper data on the back end,” said Gendron.

For more information on ENDVR Consumer Cash Back, please visit https://endvr.io/products/consumer-cashback.

For more information on ENDVR, please visit https://endvr.io/

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