Founders at Outdoor Equipment Platform Hardloop Take Majority Stake via PE Deal

September 11, 2026

Hardloop, a European outdoor equipment e-commerce platform based in the French Alps, is reporting that iX Private Equity acquiring is a stake in the company and investing alongside Co-Founder and CEO Guillaume Richard and Co-Founder and Board Chair Julien Jérémie. While the company was not able to share details of the transaction, the company’s co-founders told SGB Executive that “everyone seems very happy with the deal, both the 21 outgoing and [the] incoming partners.”

Founded in 2015, Annecy-based Hardloop reportedly doubled in size between 2022 and 2025, surpassing €40 million in revenue last year. Since the beginning of 2026, the company has reportedly continued to deliver profitable growth, recording a 34 percent year-over-year increase in sales. This trajectory is expected to take Hardloop to €50 million in revenue this year, with expectations of reaching €100 million within three years. SGB MEDIA