GSI Outdoors Names Maddy Scott Head of Marketing

September 15, 2026

Digital commerce and brand marketing leader joins the Spokane-based outdoor camp kitchen company to lead brand strategy and consumer engagement.

SPOKANE, Wash. (September  September 16, 2026) /ENDURANCE SPORTSWIRE/ – GSI Outdoors, a leader in dependable, innovative gear designed to bring people together in the great outdoors, today announced the appointment of Maddy Scott as Head of Marketing. Scott will lead GSI’s marketing team, overseeing brand strategy, digital and eCommerce marketing, content, and consumer engagement.

Scott brings more than a decade of marketing and eCommerce experience in the outdoor and action sports industries. She joins GSI Outdoors from prAna, where she spent nearly eight years, most recently as eCommerce Site Manager. In that role, she led the brand’s on-site consumer experience, end-to-end seasonal eCommerce launches and promotional strategy, while driving strategic site initiatives and cross-functional projects spanning marketing, creative, merchandising and customer service teams.

Prior to prAna, Scott was on the social media team at Nixon, managing the brand’s global social channels, building the reporting framework behind its social KPIs, and coordinating campaigns including a global scavenger hunt that generated more than three million impressions.

“We are really excited to have Maddy take the reins as our new Head of Marketing at GSI Outdoors,” said Shawn Hostetter, Chief Executive Officer of GSI Outdoors. “Her experience with prAna has prepared her well to lead GSI’s marketing strategy and team. We are confident in Maddy’s ability to strengthen and expand GSI’s marketing as we take GSI Outdoors to the next level.”

Scott steps into the role as GSI Outdoors continues to evolve its brand and direct-to-consumer business while supporting its specialty retail and international partners.

“GSI has built an incredible legacy over the past forty years, with great products, strong relationships and a genuine connection to the outdoor community,” said Scott. “At such an exciting time for the company, I’m honored to step into this role and help carry that legacy forward. I look forward to expanding our reach, elevating how we tell the GSI story and creating new ways for people to connect with the brand.”

Scott holds a Bachelor of Science in Outdoor Adventure Leadership from Southern Oregon University. A Spokane native, she has deep roots in the outdoor community and remains an avid skier and outdoor enthusiast.

For more information visit gsioutdoors.com.
About GSI Outdoors

Founded in 1985, GSI Outdoors is dedicated to providing adventurers with dependable, innovative gear designed to bring people together in the great outdoors. Born from the childhood adventures of founders Don, Ian, and Kathy Scott in British Columbia, the company, now based in Spokane, Washington, continues to be family owned and operated. Committed to responsible manufacturing and environmental stewardship, GSI Outdoors remains a leading force in providing gear for memorable outdoor meals.