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Honey Stinger Introduces ‘Lighter Way to Recover’ with All-New Protein Waffles

June 26, 2020

STEAMBOAT SPRINGS, Colo. (June 26, 2020) —Honey Stinger, the honey-focused sports nutrition brand, today introduces Protein Waffles, a light, portable, fruit-filled recovery product made with simple, real-food ingredients.

A unique alternative to traditional protein bars, Honey Stinger Protein Waffles provide an all-new recovery format that delivers 10 grams of protein to help athletes replenish and repair their muscles immediately after a workout. Full of fruit flavor, light in calories and easier to digest than many traditional post-workout recovery options, Protein Waffles provide maximum portability, and are easy to carry and consume on-the-go.

“Understanding just how important protein is for optimal recovery and performance, we wanted to bring a new approach to recovery fueling and create a product that is both convenient and appealing for athletes to consume immediately after training, so they can get the most from each workout and be ready to take on the next goal that lies ahead,” said Mike Keown, CEO of Honey Stinger.

Honey Stinger Protein Waffles are available in two delicious flavors: Wild Berry and Apple Cinnamon. Each contain a mixture of pea protein and whey protein isolate, combined with real fruit, organic honey and other natural and organic ingredients. Each pack contains just 150 calories and 10 grams of sugar, with no artificial sugars or sugar alcohols.

The new Protein Waffles retail for $1.99/single pack, and can be purchased through select retail partners.

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About Honey Stinger

Founded in 2001 in Steamboat Springs, Colo. and still proudly based in the same location, Honey Stinger makes great tasting, convenient sports nutrition using honey and real, responsibly sourced ingredients. Fueling top elites and everyday enthusiasts alike, Honey Stinger is designed to elevate performance. The company’s diverse product offering includes a broad variety of waffles, gels, chews, bars and more, providing natural, sustained energy for every endeavor. Honey Stinger products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.