Hydro Flask Promotes Alan Kissell as Vice President of Sales, North America

November 13, 2019

Bend, OR (November 13, 2019)Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is pleased to announce the promotion of Alan Kissell to the newly created role of Hydro Flask Vice President of Sales, North America.

Kissell previously served as Hydro Flask’s Director of Sales, overseeing the sport and outdoor channels since early 2017. In his new role, Kissell will drive continued growth and strategy across all Hydro Flask North American sales channels while leading high-performance teams within the United States and Canada.

“Alan has an impressive track record and diverse experience in sales management with world-class brands, such as adidas, Columbia, Sorel and Superfeet,” says Mike Wallenfels, Senior Vice President of Global Sales, Housewares Division of Helen of Troy Limited. “I’m delighted to be able to promote from within and believe his leadership will play a key role in Hydro Flask’s continued growth as a global lifestyle brand.”

Prior to joining Hydro Flask, Kissell’s veteran career in consumer and sports industry sales management included six years as the Western Region Sales Manager for Superfeet Worldwide. Earlier in his career, Kissell spent a decade at adidas America in numerous roles leading to his final position as Director of US Sales Operations. Kissell then joined Columbia Sportswear where he spent three years as the National Sales Manager of footwear.

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award. The Company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.

About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Journey Series™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.