Hydro Flask Sponsors U.S. Ski and Snowboard
January 28, 2020
Company helps snow sports athletes and staff stay hydrated while reducing single-use plastics
Bend, OR (January 28, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year sponsorship with U.S. Ski & Snowboard. The brand has signed on as the official water bottle and drinkware supplier of the U.S. Ski & Snowboard Team.
Through the program, Hydro Flask insulated products will be used by U.S. Ski & Snowboard Team athletes, coaches and staff while travelling, training and competing across seven disciplines – including alpine, freeski, freestyle, cross country, ski jumping, Nordic combined, and snowboard. Additionally, U.S. Ski & Snowboard and Hydro Flask will team up to offer consumer experiences and co-branded products.
“Our headquarters in Bend are neighbor to one of Oregon’s premier ski and snowboarding destinations, where many of our employees spend quality time outside of work. We’re excited to support an organization that aligns with our culture and hometown roots,” said Hydro Flask General Manager Scott Allan. “Our mission to inspire happier, healthier and more sustainable lives outdoors makes partnering with U.S. Ski & Snowboard the perfect fit for our brand.”
The multi-year program will also see the U.S. Ski & Snowboard team through the 2022 Olympic Winter Games in Beijing.
“Hydro Flask is known for innovation and performance, and we’re excited to share their insulated products with our world-class athletes and fans,” said Andy McKeon, Chief Marketing Officer of U.S. Ski & Snowboard. “This program will help support winter sports athletes by keeping them hydrated throughout training and competition, including the 2022 Olympic Winter Games. At the same time, replacing single-use containers with Hydro Flask’s reusable bottles while traveling and in everyday life will help reduce plastic consumption and waste – an effort that is important to us.”
Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award. The Company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2019, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org
About Hydro Flask
Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Journey Series™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.