Startup focusing on sustainable, portable heat launched flagship product Fall ‘19
Seattle, WA – October 7, 2019 – Ignik, maker of high quality, environmentally thoughtful heating products for the outdoors, is proud to announce its partnership with Darby Communications. The sustainability-focused startup is utilizing Darby Communications’ public relations expertise to launch its flagship product, the Gas Growler.
Ignik was founded by outdoor industry veteran Graeme Esarey during a sailing trip through the Canadian Arctic with his family. Seeing the impact of climate change firsthand, along with the waste created by people working and recreating in that environment, inspired Esarey to act. He brought on former colleague and product development expert Peter Pontano, and the pair got to work developing sustainable alternatives to many single-use heating products on the market.
“Ignik was created to foster the ideals that outdoor companies should be built around doing good for the planet, doing good for its people, and doing good by making products that solve problems,” says Peter Pontano, Ignik’s Director of Marketing and Product Development. “We are excited to team up with Darby Communications to help spread the word about what we can all be doing to help fight climate change (especially in the Arctic and other cold places) and together work to ‘Be the Change.’”
“We’ve always admired Graeme and Peter’s business ethics and their approach to engineering sustainable, purposeful products,” states agency founder, Coral Darby. “The Darby Comm team is ecstatic to represent an emerging brand developed to create positive, impactful change within the marketplace.”
Our journey started on a family sailboat in the Arctic, where we saw the impact of climate change and human jetsam on the landscapes we love. We decided to “be the change” by creating products that actually work—and work for the planet. Today Ignik makes high quality, environmentally thoughtful heating products for the wilderness. We enable more folks to get outside earlier and remain outside longer. Ignik is a proud member of 1% for the Planet. For more information, visit Ignik.com.
About Darby Communications
Darby Communications is a boutique PR & digital marketing agency serving the outdoor, fitness, and wellness industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and have worked with many of the outdoor and fitness industries’ most respected companies. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, Diamond Brand Gear, Feetures, Hyland’s, Ignik, Industrial Revolution, Johnson Outdoors, LifeSaver, Nantahala Pisgah Forest Plan Partnership, Outdoor Economy Conference, Sierra Designs, tenalach, Tailwind Nutrition, and Wildwater. Learn more at darbycommunications.com or follow on social @darbycomm.