Bringing 20 years of cycling and motorsport industry experience to his new post, Baker will lead product development and management as the brand continues to refine and grow its product offerings.
MORGAN HILL, Calif. (Nov. 25, 2019)– LEM Helmets, manufacturer of innovative, stylish, and performance head protection for cycling and motorsports, welcomes seasoned industry vet Ken Baker to the team as Global Product Manager. Baker’s decades of work experience in product engineering, and product development and management, will be an asset as he leads LEM’s product growth and refinement into the future.
“When looking for someone with the right product knowledge, industry experience and connections, and hands-on work in the development and management departments, Ken checked all the boxes – and more – and we’re looking forward to having him join our growing team,” said Michael Grim, LEM General Manager. “With a young company like ours and the perpetual moving parts, Ken’s track record has proven that his ability to problem solve, successfully manage relationships, and numerous projects at once, will be invaluable in our continued commitment to producing innovation head protection across numerous categories.”
Before joining LEM, Baker spent 13 years at Bell Helmets where he rose to the position of Senior Product Developer. Prior to Bell, he worked at Giro for six years as Manufacturing Process Engineer, where he was instrumental in the creation of the Giro snow category, and worked on several of Giro cycling helmets.
At LEM, Baker will lead and oversee all global product management and development. From leading and managing helmet innovation and design to partnership relationships and advancements in technology, Baker will run point on category expansion and refinement as LEM builds towards the future.
“The LEM team has already launched some world-class cycling helmets this past year, and I am looking forward to helping bring continued success and growth to the cycling line, as well as preparing for the launch of a motorcycle helmet line,” said Baker.
For more about LEM Helmets, check:
About LEM Helmets
Built on a legacy of innovation, LEM gives riders the peace of mind that comes from knowing their helmet has more than 45 years of safety technology woven into its design. Its approach to product-talk highlights the joy of riding, while tech clearly and confidently compliments the conversation. After all, the purpose of tech is so riders can focus on getting after it. LEM is a lifestyle fueled by the simple belief that life is more fun on a bike. We are on a mission to help riders – novice and seasoned – get the most out of life on two wheels. With clean silhouettes and colorways in the road, mountain bike, commuter, and kids categories, LEM focuses on safety, style, comfort, and performance. LEM inspires you to find your everyday ‘Hell-Yes’ moments. For more: lemhelmets.com.
MEDIA CONTACT: Keith Cozzens, Global Brand Marketing Director, firstname.lastname@example.org.