Lineup Acquires Brazil’s WavesNow, Bringing Its Live Surf Cam Network to 231 Across South America

September 24, 2026

Lineup has acquired Brazilian surf-platform WavesNow, expanding its live surf-camera network to 231 cameras across South America. The deal strengthens Lineup’s position as a regional surf-tech platform, adding WavesNow’s Brazilian beach coverage and audience to its mix of real-time cams and localized surf forecasts.

The acquisition follows Lineup’s earlier regional expansion moves, including its 2023 purchase of Argentina’s Freewaves, as the company builds a broader network for surfers seeking current ocean conditions across Latin America. SESO