Mystery Ranch Teams Up with Backpacker Get Out More Tour as Exclusive Backpack Category Sponsor
June 9, 2020
Bozeman, Mont. (June 9, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is supporting BACKPACKER Magazine’s Get Out More Tour as the exclusive backpack category sponsor. The tour will reach over 105,000 outdoor enthusiasts across 35 states, including Hawaii, in 6 months.
The goal of the BACKPACKER Get Out More Tour is to unite BACKPACKER readers and outdoor enthusiasts to share stories, offer solutions and to enhance their outdoor experiences. The tour brings the latest gear, backcountry tips, lessons and much more to a range of outdoor retailers and sponsored events throughout the U.S.
“We are thrilled to partner with the Get Out More Tour this year to support our retailers and share our knowledge and passion for backpacking,” said Alex Kutches, VP of Sales and Marketing at MYSTERY RANCH. “We are living in strange times and it’s now more than ever that backpacking provides a means to escape the chaos and to spend quality time with those closest to us.”
“The Get Out More Tour is a great resource for attendees to feel the difference in how comfortable our Expedition and Backpacking packs really are,” said MYSTERY RANCH National Sales Manager Ben Nobel. “This year, the Terraplane and the Terraframe 65 are our best sellers as people are finally able to get into the backcountry.”
The Terraplane is MYSTERY RANCH’s most time-tested, expedition pack with a top-loading design, long “torpedo” pockets, and a detachable lid for ultimate organization, versatility, and load control. The new Terraframe 65 is built for general outdoor, backpacking, and mountaineering and features the patented OVERLOAD® feature that expands the frame to hold additional gear and bulky components that don’t fit in the main body of the pack.
The first stop of the tour will be in Rapid City, S.D. on June 26. To see the full schedule of stops, trips and festivals, visit here.
About MYSTERY RANCH:
Founded in 2000, MYSTERY RANCH is committed to building the finest load carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please Visit: http://mysteryranch.com #BuiltForTheMission
Inside | Out Communications
Photo: Get Out More Tour