Nikwax Names Big Fish Collective Public Relations Agency of Record

July 9, 2026

Denver, Colo. (July 9, 2026) /OUTDOOR SPORTSWIRE/ — Nikwax®, the global leader in PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear, has selected Big Fish Collective as its agency of record for publicity and media relations. Big Fish will lead earned media strategy, brand storytelling and North American media relations to elevate the brand’s presence across outdoor, sustainability, lifestyle and consumer media.

“Nikwax didn’t just help create the gear care category, it continues to lead it,” said Rachel Popp, CEO of Big Fish Collective. “We’re excited to amplify the brand’s innovation, sustainability leadership and beat the drum that taking care of your gear is better for both performance and the planet.”

Since pioneering the world’s first environmentally responsible waterproofing products, Nikwax has remained committed to helping outdoor enthusiasts extend the life and performance of their gear, while helping reduce environmental impact. Its portfolio of PFAS-free cleaning and waterproofing solutions helps restore breathability, revive water repellency and keep apparel, footwear and equipment performing in challenging conditions.

“The Big Fish team brings an impressive combination of outdoor industry expertise, strategic thinking and authentic storytelling,” said Heidi Allen, Vice President of North America Marketing at Nikwax. “As more consumers look for sustainable ways to care for the products they already own, we’re excited to work with a team that understands both our mission and the audiences we’re passionate about reaching.”

The partnership further strengthens Big Fish’s growing portfolio of leading outdoor and active lifestyle brands committed to innovation, sustainability and inspiring people to spend more time outside.

For media inquiries regarding Nikwax, please contact Nikwax’s PR account manager, Melissa Felton at melissa@bfcollective.co.

About Nikwax

Founded in 1977, Nikwax is the trusted global leader in environmentally responsible cleaning and waterproofing solutions that extend the performance life of outdoor clothing, footwear, and equipment. The brand also supplies top-performing PFAS-free DWR and hydrophobic down applications for outdoor brands. Nikwax’s nearly 50 year commitment to clean chemistry means never using PFAS or aerosols and not testing on animals. Its product line is water-based and non-persistent, and all product bottles and lids are made from 100% post-consumer recycled plastic that can also be recycled. Nikwax has carbon-balanced its operations, and became an employee-owned trust in 2022. For media inquiries and more information, please contact Melissa Archer Felton at melissa@bfcollective.co.

About Big Fish Collective

Big Fish Collective is a marketing and public relations agency for brands and services geared towards active, healthy, sustainable and innovative lifestyles. A team composed exclusively of senior PR and marketing professionals, Big Fish brings together a deep expertise to grow awareness, build brand trust (and love), and drive conversation. Learn more at workwithbigfish.com.

CONTACT:

Melissa Archer Felton
melissa@bfcollective.co