Nocs Provisions x Audubon Introduce Summer Optics Collection, Shared Ground

July 23, 2026

Features Limited-Edition Binoculars and Spotting Scope Inspired by Birds to Spark Neighborhood Habitat Awareness

ALPINE MEADOWS, Calif. (July 23, 2026) /OUTDOOR SPORTSWIRE/ – Nocs Provisions, the outdoor optics brand on a mission to bring people closer to nature, today announces Shared Ground, its new collection of durable outdoor optics developed in partnership with the National Audubon Society. The collection marks the second release in the ongoing Nocs x Audubon collaboration and features five optics bundles inspired by threatened and regionally significant bird species across North America.

The collection includes the Field Issue and Pro Issue binoculars and the Lite View spotting scope. Each bundle pairs a specialized optic with a matching woven tapestry strap inspired by the featured bird’s native habitat, connecting users to the landscapes these species call home. All pieces in the collection feature Nocs’ signature impact-absorbing ribbed grip casing, premium multi-coated glass, and fogproof construction. This collaboration is rooted in a shared commitment to conservation and protecting the places that make birding and exploration possible.

The collection is called Shared Ground to reflect the overlap between summer foot traffic and the wildlife in our own backyards, beaches, and local trails. The increase in outdoor recreation that takes place during mid-summer directly impacts the most fragile window of the bird nesting calendar. Everyday activities like walking dogs, mowing lawns, or traveling through sensitive habitats take place on the same ground these birds depend on. Nocs and Audubon designed this collection to encourage explorers to notice and protect their immediate surroundings.

“We wanted this collection to highlight our shared summer environments,” said Chris McKleroy, Founder of Nocs Provisions. “Summer is a demanding time for bird populations. By drawing attention to these specific nesting grounds, we hope to build a hands-on awareness among a new generation of outdoor enthusiasts, ensuring these spaces remain safe for seasons to come.”

The limited-edition Shared Ground collection is available now at nocsprovisions.com.

• Field Issue 8×32 Bundle – Audubon Ruddy Duck: Styled after the male’s summer plumage and blue bill, nodding to the wetlands of the Dakota prairie potholes.
• Field Issue 8×42 Bundle – Audubon Crested Caracara: Designed with earthy tones reflecting the open country of South Florida, South Texas, and Southern Arizona.
• Field Issue 10×42 Bundle – Audubon Great Cormorant: Wrapped in deep sea tones inspired by North Atlantic cliffs, active fishing piers, and harbors from Maine into the Maritimes.
• Pro Issue 8×42 Bundle – Audubon Summer Tanager: A vibrant standout celebrating the canopy-dwelling songbird nesting across riparian southern U.S. woodlands.
• Lite View 56mm Bundle – Audubon California Scrub-Jay: Spotlights a federally threatened species tied year-round to disappearing patches of scrub.

Learn more about the Nocs Provisions x Audubon Partnership at http://nocsprovisions.com/pages/audubon.

About Audubon

The National Audubon Society is a leading nonprofit conservation organization with 120 years of science-based, community-driven impact, dedicated to protecting birds and the places they need, today and tomorrow. Birds are powerful indicators of our planet’s health, acting as sentinels that warn us of environmental change and inspire action. Audubon works across the Western Hemisphere, driven by the understanding that what is good for birds is good for the planet. Through a collaborative, bipartisan approach across habitats, borders, and the political spectrum, Audubon drives meaningful and lasting conservation outcomes. With over 1,000 staff and more than 2.6 million supporters, Audubon is a dynamic and ever-growing force committed to ensuring a better planet for both birds and people for generations to come. Learn more at www.audubon.org and on Facebook, LinkedIn, and Instagram @audubonsociety.

About Nocs Provisions

Nocs Provisions was founded in 2019 to create deeper experiences of the natural world and to serve the next generation. While our line of rugged outdoor optics has grown, our original purpose stands: create a fun brand that celebrates the connection with the natural world for humans of all ages, backgrounds, and abilities, combining supreme quality with a touch of style for the modern-day adventurer. We’ve been a 1% for the Planet member since day one, are a Climate Neutral member and a National Audubon Society partner, and we measure and offset all of our carbon emissions. Learn more at: https://nocsprovisions.com.

Media Contact:
Tess Barker
ECHOS Brand Communications
tess@echoscomm.com