North Face Gets Caught in Movement Gyms’ Escalating Labor Fight

July 13, 2026

The North Face (VF Corporation) is facing customer protests and worker rallies because of a new partnership with Movement Climbing Gyms while Movement is under multiple unfair‑labor‑practice charges and active union organizing, with Workers United asking VF to cut ties or meet about worker mistreatment. Protest actions and letters are planned at several North Face store locations nationwide as unions use the partnership to pressure VF and spotlight Movement’s alleged labor violations and NLRB complaints. Athletech News