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Outdoor Prolink Matches Donations on Giving Tuesday, Rounding Out a Year of Over $70,000 Funds Raised

December 22, 2020

BOULDER, Colo. (December 22, 2020)Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, matched donations on Giving Tuesday to finish off a year of giving back with $72,873 raised for their six nonprofit partners.

“The Outdoor Prolink team and our members care deeply about supporting organizations that protect outdoor places and fight climate change,” said Gareth Richards, founder of Outdoor Prolink. “In exchange for the privilege of pro deal discounts we ask our pros to give back with micro-donations of $1 or more at checkout. Our members are so passionate about protecting wild places that they have collectively donated over $70K so far this year. We are floored by their generosity and honored to match their donations from Giving Tuesday.”

Each year, Outdoor Prolink selects nonprofits to partner with that are focused on core values including climate change, conservation,s ustainability, and DEI measures. During the holiday season each year, a small donation is required with every purchase, and proceeds go directly to Outdoor Prolink’s six nonprofit partners. This year on Giving Tuesday, Outdoor Prolink matched donations from their Pro members, up to $1,000, totaling over $2,000 for the day.

On Giving Tuesday, Protect Our Winters received the most donations, totaling over $20,000 for the year. Founded by professional snowboarder Jeremy Jones in 2007, Protect Our Winters is dedicated to helping passionate outdoor people, including athletes, scientists, and creatives, to protect places and lifestyles they love from climate change.

“At POW, our mission is to help passionate outdoor people protect the places and lifestyles they love from climate change,” said Torrey Udall, Director of Development and Operations at Protect Our Winters. “This is why there is no greater honor for our organization than to be featured as a beneficiary option on Outdoor Prolink’s checkout page. Every time an OPL member elects to add on to their purchase with a donation to POW, it’s an endorsement and an urging that we take very seriously–to keep toiling on solutions to preserve the shared outdoor experience we love and to create a better planet for all. The support this year was critical in helping POW reach 33 million people with 1.5 billion impressions to secure 29,844 voter intentions through our national nonpartisan voting strategy. ”

In 2020, Outdoor Prolink’s nonprofit partners include American Whitewater, Conservation Alliance, Outdoor Afro, PridePads Africa, Protect Our Winters, and the WHO COVID-19 Solidarity Response Fund. In early 2021, the company will announce their chosen nonprofits for the next year, selected with the goal of preserving and protecting wild places.

About Outdoor Prolink

Founded in 2004, Outdoor Prolink acts as the facilitator of trust to connect qualified outdoor professionals with the best outdoor brands. Utilizing a strict vetting process, Outdoor Prolink strives to be the most authentic and responsible pro purchase program in the industry. Through the platform, brands engage trusted outdoor professionals and utilize their influence to drive retail sales growth. Qualified outdoor professionals earn privileged discounts on the outdoor gear they rely on for their work, in order to further the pursuit of outdoor recreation for everyone.