prAna Awards $100K to Software Engineer Turned Poet in Dream Job Promotion
November 14, 2019
Carlsbad, CA – November 14, 2019 – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, announced today the winner of their $100,000 Dream Job Promotion. Queena Bergen was selected from more than 2,400 entries with a dream of quitting her software engineer job and embarking on a national poetry tour to motivate and inspire others. Her story was both original and told in a unique way as a beautiful spoken word poem detailing her personal struggle and powerful aspirations.
“Although it was a tough decision filled with many amazing entries, in the end, there was one entry that rose overwhelmingly to the top,” said Jeff Haack, Vice President of Marketing at prAna. “Queena’s passion came through with each word, written from her heart and spoken with conviction. Her dream of a national poetry tour to motivate and inspire others felt like the very definition of creating positive change.”
In her video entry, Queena says, “So what would I sacrifice to move from mundane to magic? I’d quit my job and travel the country with only one thought resting in the back of my conscience to bring motivation, inspiration and poetry to the forefront of any conversation. …I want to help people believe that the way to achieving your greatest ambitions is dictated by your everyday decisions.”
Through the Dream Job Promotion, announced in August 2019, prAna sought one courageous person willing to quit their day job to pursue their passion. To entice them to take the leap, prAna offered $100,000 to jumpstart their new career and get their dreams off the ground. The goal of the promotion was to spread prAna’s Clothing for Positive Changephilosophy. By asking the question, “How can prAna help you affect positive change in your life?” the brand encouraged entrants to share their stories about what positive change looks like for them. The submissions were reviewed by a panel of prAna brand ambassadors, who judged them based on the criteria of quality of submission, originality, boldness, personality, and passion.
“Congratulations to Queena on the promotion of a lifetime and winning $100,000 to chase your dream,” said Haack. “We can’t wait to see what you do next.”
Clothing for Positive Change
We inspire you to chase adventure, thrive, and stay active in your unique way. We strive to responsibly outfit those adventures with respect for the planet and its people. We commit to education and exploration in the name of progress so we can all create clothing for positive change. Whether you’re commuting to work or wandering the globe, rest assured we’ve been there and used those moments to design better and sustainably made product. prana.com