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PENTICTON, B.C. / TAMPA, Fla. – IRONMAN, a Wanda Sports Group company, announced today that the city of Penticton, British Columbia will once again play host to the Subaru IRONMAN® Canada triathlon. The stunning...
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Carlsbad, CA – July 16, 2019– prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, is pleased to announce the appointment of Marcie Peters as Vice...
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Universally recognized as the greatest female skier ever, Lindsey Vonn went on a remarkable journey that was defined by unexpected twists and turns and dramatic peaks and valleys in its final chapter. Produced in...
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Phasing out per- and polyfluorinated chemicals (PFCs) applied in water-repellent products is one of part of Mammuts WE CARE strategy. PFCs are used for the durable water repellency (DWR) finish of the outer fabric...
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(Stockholm, Sweden – July 16, 2019) – CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today announced a new partnership with American craftsman and motorcycle enthusiast Chris Christenson, and his eponymous brand Christenson...
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BROOKLYN, N.Y. – July 12, 2019 – Tough Mudder, the global fitness and active lifestyle brand, recently announced that Fit Kitchen, a line of deliciously satisfying high protein frozen meals is now the Official...
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SEATTLE, WA and ROCKFORD, MI (July 11, 2019) — Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to...
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WHISTLER, B.C. (July 11, 2019) —Award-winning marketing agency Origin and leading Canadian outdoor sports retailer MEC received Gold: Multicultural Online Film from The Optimized Marketing Awards for its short film Facing Sunrise, announced in...
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IRVINE, CA (July 11, 2019)– 5.11 Tactical®, the world’s leading innovator of purpose-built gear, is proud to announce its partnership with Spartan, the largest obstacle race and endurance brand in the world. 5.11 is the...
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Rohnert Park, Calif. — 11 JULY 2019—In Spring 2020, Marmot LLC is furthering its commitment to inclusivity with the addition of more sizing options throughout its garments, as well as consciously diversifying its marketing...
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BROOKLYN, N.Y. – July 11, 2019 –Tough Mudder, the global fitness and active lifestyle brand, is returning to New York with its 2019 Tough Mudder Long Island on July 20-21. For the first time,...
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ROCKFORD, Mich. (July 10, 2019) — Little Steps features mountain athlete and Merrell Ambassador Mike Chambers as he endures a six-month, highly-strategic and rigorous training program to prepare for his attempt at breaking the speed...
- Bend, Ore., July 10, 2019 – Osprey Packs, KEEN Footwear, Northwest Rafting Co., and Peak Design are the winners of The Conservation Alliance Outstanding Partnership Awards for 2019. The award recognizes companies who provide...
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LITTLETON, N.H. (July 10, 2019) — Tender Corporation, which sells a range of best-in-class branded consumer products, announces the acquisition of Bushwacker Backpack & Supply, maker of the popular Counter Assault brand of personal-defense...
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Vol State 500k is a gnarly race with no aid stations and no pacers. You choose to race “crewed,” with a small team to help you or “screwed,” completely on your own. No matter...
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GÖTEBORG, SE, July 10 – Many of the best endurance athletes in the world are sponsored by big sports drink and sports nutrition companies. Swedish sports tech start-up Maurten claims that many of the...
- SEATTLE, Wash. (July 9,2019) –In the third year of its We Can Grant program, which supports grassroots efforts to improve outdoor access, Outdoor Research, the Seattle-based manufacturer of industry-leading outdoor apparel and gear, this...
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Golden, CO (July 9, 2019) — The American Alpine Club, in partnership with more than a dozen supporting organizations, is proud to release the first-ever State of Climbing Report, a comprehensive quantitative look at the...
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SECAUCUS, NJ July 9, 2019 – Quest Diagnostics (NYSE: DGX), the world’s leading provider of diagnostic information services, today launched a new Lyme Disease test offering that individuals can purchase through Quest’s consumer-initiated testing...
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Whippany, NJ — Jewish Federation of Greater MetroWest NJ’s second annual Tour de Summer Camps NJ is taking place on Sunday, September 22, 2019. Proceeds of this community cycling event will make it possible...
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SALT LAKE CITY, July 9, 2019 – Black Diamond Equipment®, a global innovator in climbing, skiing, and mountain sports equipment, in partnership with The Boulder Field, LLC (“The Boulder Field”), owners and operators of...
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LOUISVILLE, Colo. (July 8, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear,is partnering with PeopleForBikes, a cycling advocacy group consisting of more than 1.3 million members, to bring a taste...
- Asheville, NC — July 8, 2019—360 Adventure Collective, the largest year-round East Coast organization for sales reps that service all retailers selling lifestyle product for all seasons, is celebrating a hugely successful Summer Expo...
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(Beachburg, Canada – July 8, 2019): Heliconia, producers of Kayak Bassin’ presented by Bonafide Kayaks and Knot Right Kayak Fishing presented by FishUSA, proudly announce the airing of the 2019 Kayak Bass Fishing (KBF) National Championships– a one-hour special premiering...
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BEND, OR. (July 8, 2019) Tread & Butter®, the Bend, Oregon-based performance cork insole brand, announces its entry into wholesale. “Tread & Butter is differentiated in every way,” said CEO Matt Hughes. “Our fit,...
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PORTLAND, OR (July 8, 2019) – BikeFlights.com, a bicycle shipping service for cyclists, is pleased to announce that it turns 10 years old this month. Throughout July, BikeFlights.com is celebrating a decade of shipping...
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Tustin, CA, July 8, 2019– COROS Wearables Inc., makers of innovative GPS watches, is proud to announce that two of the brand’s athletes emerged on top of the podium at their respective races last...
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The Brella 2010T2 (“2010T2”) is the highest performing waterproof rain jacket using REALTREE® FISHING Dark Blue marine camo. The 2010T2 has a waterproof rating of 20,000mm H2O and a breathability rating of 10,000 g/m2,...
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