- SEATTLE, Wash. – Seattle-based MSR’s new non-profit fund, the MSR Impact Project, will launch a #GivingTuesday fundraiser on November 27th to encourage people to donate to safe water projects on this global day of...
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Evergreen, CO – Athletes across ten alternative sports are teaming up to build Deeds Alone, a digital hub for fans and consumers that will launch at the end of January 2019. Seeking to be...
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(Lake Oswego, Ore., November 15, 2018) – Oregon-based outdoor lifestyle companies Yakima and Rumpl have teamed up with Bend, Ore. artist Adam Haynes of Stickfort to create a beautiful, limited-edition blanket, just in time...
- (LOS ANGELES) – Responding to strong consumer demand for versatile technical footwear, adidas Outdoor, the athletic brand in the outdoors, will continue to expand its trail running offerings that flow effortlessly from the pavement...
- (LOS ANGELES) – adidas Outdoor, the athletic brand in the outdoors, will debut proprietary technologies, expand its urban jacket collection and fuse the classic adidas three-stripe heritage into performance silhouettes in its apparel line...
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Washougal, WA – The question is how far would you go for your athletes? Darcy McGowan registered her and her 14 year old daughter Ellie to participate in the Scary Run, a Halloween themed...
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(Logan, UT – November 14, 2018) Altra Elite thru-hiker Heather Anderson set a world record as the first woman to complete the Triple Crown of hiking—8,000 miles—in a single calendar year. The Triple Crown...
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(ESCONDIDO, CA) MPA Event Graphics, a leading supplier of signage to the endurance industry, has launched an e-commerce website devoted solely to its popular ScrimLiteTM custom branded fencing. MPA clients may now order fencing...
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Morgan Hill, California – Picture a lotus in a still pond, its green leaves and pink-hued petals eternally dry and pristine. That’s not only inspiration for many mantras, but also one of nature’s technologies called...
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SALT LAKE CITY — All levels of outdoor and endurance athletes will benefit from the blister-preventative properties of loose lanolin-rich wool, imported from New Zealand by Salt Lake City based brand, Wūru Wool. Fall...
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Perpetual Motion NW (PMNW), a leading sales agency in the Pacific Northwest, is excited to announce the addition of Michael Meehan to our team. Michael takes his seat at the PMNW Fall City, WA...
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JACKSON HOLE, WY (NOVEMBER 14, 2018) – Earlier this year, Mountain Khakis® and Catawba Brewing® joined forces to create the limited release Soulshine Kölsch™, just in time for summer BBQs and parties. The co-branded...
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VAIL, Colo.—November 14, 2018—Designed in the mountains of Colorado, SYNC Performance launched its 2018-2019 winter collection that offers mountain athletes durable, high-quality, technical apparel and gear that performs on the slopes and also is...
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Austin, Texas, November 14, 2018 – ROKA Sports Inc., the Austin, TX based performance multisport company, has announced the launch of its own direct to consumer e-commerce site and direct fulfillment in Europe. From...
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DENVER (November 13, 2018) — Norrøna, the Norwegian brand renowned for its premium, sustainably built outerwear, has received GearJunkie’s coveted Best In Show award for its trollveggen ACE down950 Jacket, which debuted last week...
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SALT LAKE CITY (November 13, 2018) – Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, has appointed Jan-Willem Driessen global vice-president of marketing and DTC sales. Additionally, Claire Diepenbrock...
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On their way to change how people and goods move, Rad Power Bikes is proud to announce their 2019 ebike models that are more accessible than ever before. The 2019 lineup is led by...
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ESSEX JUNCTION, Vt. – Revision Military, a world leader in tactical eyewear, armor and protective systems, announced today it has expanded to create a new brand in the outdoor industry, Revision Outdoor. Designed to...
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(Logan, UT — November 13, 2018) Altra’s Elite athlete Zach Bitter ran a 12:08:36—with an insanely fast 7:17 average pace—to set a new 100-mile trail world record at the Tunnel Hill 100 Mile. Bitter’s...
- Stillwater, OK (November 12, 2018) – KICKER® announces the release of its best sounding headphone, the CushBT. Listeners will enjoy premium comfort, powerful bass, cutting-edge smart assistant technology, and hours of nonstop Bluetooth® wireless...
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Golden, CO. – November 12, 2018 – Apex Ski Boots, the only Two Part Open Chassis + Walkable Boot design in the US market, today announced that the US Patent and Trademark Office (USPTO)...
- Alicia Ferreira de Sousa from L’École de la Maille de Paris was today announced the winner of the inaugural adidas x Woolmark Performance Challenge, presented at a special event during Outdoor Retailer, Denver, Colorado....
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Rapid City, S.D. (Nov. 12, 2018) – Black Hills Harley-Davidson (BHHD) donated 375 Strider Bikes to Rapid City Area Schools (RCAS). The bikes were assembled Nov. 12 in the service department of Black Hills...
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Boise, ID, Nov. 12, 2018 – Redfish Group and Stone Group West have announced today the planned merger of their business operations to offer a sales agency with principles located in Boise ID, Portland...
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Morrisville, VT, (November 9, 2018) – Turtle Fur, the leading headwear and accessories brand in outdoor and snow sports industries for 35 years, announces a new innovative partnership with Pearl. Pearl, a Customer Database...
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(Santa Rosa, CA) November 9, 2018 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, has announced plans to introduce DryFlx Multifunctional Headwear at...
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(Brooklyn, NY, November 7, 2018) – BioLite, an innovator in off-grid energy solutions, is proud to announce Waypoint Outdoor as its exclusive nationwide master sales representative group for the US Outdoor Wholesale Market. “BioLite...
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SAN FRANCISCO (Nov. 8, 2018) — Rylo, the San Francisco-based camera company that enables anyone to create unbelievable video, today announced an update that will enable users to expand their creative capabilities even further...
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(Portland, OR — November 8, 2018) — Today, Leatherman Tool Group (LTG) announced it will sell Ledlenser GmbH & Co. KG of Solingen, Germany, the maker of Ledlenser LED lights to Afinum. Closing is...
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PHILADELPHIA, PA (THURSDAY, NOVEMBER 8, 2018) – United By Blue, a leading outdoor brand known for sustainable products that support ocean and waterway conservation, has raised a Series A financing round. The round was...
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Golden, CO (Nov 8, 2018) — The American Alpine Club (AAC), America’s oldest and largest climbing advocacy non-profit, is proudly expanding the organization’s efforts to engage active-duty military and veterans through new membership options...
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OGDEN, Utah (November 8, 2018) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces a new partnership with the iconic Western States 100-Mile Endurance Run. As the exclusive sports...
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Rapid City, S.D. (Nov. 8, 2018)– A nationwide program to teach every child in America to ride a two-wheel bicycle was announced this week. The nonprofit All Kids Bike campaign will facilitate donations of...
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LAUSANNE (November 7, 2018) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today launches the LifeStraw Flex gravity filter an advanced water filtration system designed for...
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PHILADELPHIA, PA (WEDNESDAY, NOVEMBER 7, 2018) – For the third year in a row, United By Blue (UBB), the sustainable outdoor apparel and lifestyle brand that removes a pound of trash from the world’s...
- Midland, MI – November 7, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor adventure enthusiasts, announced today that “The Bikes of Wrath” has won the People’s Choice...
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Asheville, NC – November 6, 2018 – Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, is proud to announce the promotion of Lauren Rash to Chief Operating Officer. Previously...
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Boulder, Colorado (November 2018) – Salewa North America, which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced a new North American leadership team. Effective immediately, Salewa...
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This past weekend was the ultimate display of ultra-bicycle racing. The sold out race field consisting of 200+ racers from 16 countries, 25+ States and 5 continents traveled to Borrego Springs, California for the...
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Combining forces, a strong sense of responsibility and desire to promote change can lead to success. The Fair Wear Foundation (FWF), a non-profit organisation, has confirmed that the Oberalp Group is making an outstanding...
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ELKTON, MD (November 6, 2018) – W.L. Gore & Associates, makers of GORE-TEX products, recently won two 2018 Gear of the Year awards from Runner’s World magazine for its GORE-TEX Invisible Fit footwear technology...
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CHATTANOOGA, TN (November 6, 2018)— FITS®, American manufacturers of the best-fitting socks on the market, announces the launch of their “Buy One, Give Two” campaign to support victims of the recent hurricanes that affected...
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(San Francisco, CA) — Peak Design, the leader in crowdfunding, essential carrying equipment and camera accessories, is honored to take second place out of a field of 50 finalists in Outside Magazine’s 2018 “Best...
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DENVER (November 6, 2018)—Norrøna, the Norwegian brand renowned for its premium, sustainably built outerwear, will exhibit its Winter 2019/20 assortment this week at Outdoor Retailer Winter Market in Denver. The tamok collection, built for...
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(Vista, CA ) – PaleoPro, a company that is dedicated to creating clean, convenient, and easy- to-digest paleo products, launches Maple Pecan Paleo Protein, their newest seasonal flavor. Maple Pecan packs 26 grams of...
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(Sausalito, CA – November 6, 2018) TRUE Communications, a leader in public relations, social media, influencer relations and content creation for active outdoor brands, announced today that Elizabeth Pecknold has joined the agency as...
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(Miami Beach, Fla.) Ventum, the Official Global Bike Partner of IRONMAN, best known for creating triathlon racing bicycles, is expanding into new territory with the release of a road racing bicycle, the Ventum NS1....
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MANCHESTER, UK, Nov. 6, 2018 – Moss-draped bunkers, extinct villages, undulations in a copse or meadow signifying artillery fire or soldiers’ trenches… These are vestiges of the War to End All Wars that devoured...
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