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Press Release Archive for dates of Wednesday, April 7, 2021 thru Tuesday, April 20, 2021
- HBO’s new “Real Sports” episode features a profile on the genesis of the “notorious and treacherous Barkley Marathons,” held annually in Frozen Head State Park, Tenn. HBO correspondent Mary Carillo will be interviewing race founder Gary...
- Asheville, NC – April 20, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is excited to unveil their Spring ’21 new product lineup, including three new footwear styles and a brand new PFD material,...
- Missoula, MT. (April 20, 2021)– The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193-acre National Forest System while inspiring millions of Americans each year to...
- NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The...
- Bend, Oregon — Team Bend Racing, the top-rated US team in international Adventure Racing (AR) and promoter of some of the most challenging multi-sport races in North America, has joined forces with SIMBOL Communications...
- DENVER, COLORADO – Ascent, a sports nutrition company committed to providing cleaner and purer protein to athletes, today announced new distribution deals with four retail chains. Ascent’s recently launched Recovery Water will be available...
- HENDERSON, NEVADA – April 20, 2021 – The 8th Annual Jackpot Ultra Running Festival, Sin City’s premier endurance running event, returns to Cornerstone Park in Southern Nevada April 23-26, 2021 with the most diversified...
- LOUISVILLE, Colo. (April 19, 2021) — Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design and durability since 1960, with a mission to inspire the world to walk...
- LCI Industries, through its wholly-owned subsidiary Lippert Components has announced the acquisition of Kaspar Ranch Hand Equipment LLC, in a move that it says will significantly boost its presence in the automotive aftermarket. South...
- RVillage, one of North America’s largest and most active social networks of RVers, recently announced the launch of RVerified Parks, a program that helps campgrounds reach the over 400,000 members of RVillage with targeted offers...
- Camping World Holdings, Inc. (NYSE: CWH) (“Camping World” or the “Company”), America’s Recreation Dealer, today announced the addition of two strategic leadership team members to enhance and expand future growth initiatives. Elizabeth Garry has...
- Up to 500 athletes a year will receive $2,000 (£1400/€1600) in promotional credit with The Olympic Partner (TOP) member Airbnb in new scheme to support travel, accommodation and training. Inside the Games
- MANCHESTER, Vt. (April 19, 2021) —Orvis, the family-owned and -operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products, and active lifestyle apparel, has recognized Alaska guide Brian Kraft and legendary Montana...
- TransRockies Race Series Names Ride with GPS as a Series Sponsor, Launches Hometown Challenge SeriesCalgary, A.B. (April 19, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces Ride with GPS, a bike route planner and tracking app, as a series sponsor. Transrockies Race Series...
- Oberalp North America – which operates the Salewa, Dynafit, Wild Country, Pomoca, and Evolv brands in the U.S. and Canada – has promoted Ross Herr to Sales and Marketing Director. Evan Horenovsky was named...
- Tesla’s Cybertruck hasn’t even got a release date yet — but a company has already launched pre-sales for a $50,000 attachment, which will turn the electric vehicle into a campervan for road trips. Stream It, a...
- A climber who installed routes over federally protected Native carvings has ignited a controversy online, death threats included. Outside
- Parks Canada delayed opening camping reservations this year because of the COVID-19 pandemic, but thousands of Canadians are crying foul after the system went offline with technical issues. According to its website, Parks Canada’s...
- A surge in short-term business in the first quarter of the year resulted in an increase of total revenue of 20.9% versus 2020 and 21.3% over a record 2019, according to Kampgrounds of America Inc. (KOA)...
- Bend, Ore., April 16, 2021. Today The Conservation Alliance is wrapping up a four-day virtual trip to Washington D.C. with business members spanning the outdoor, craft beverage, and renewable energy industries. Forty business leaders conducted...
- Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021)....
- West Kilimanjaro, Tanzania — Red Knot Racing Company has announced the addition of Kilimanjaro Trail Run to their 2021 lineup of endurance races in Tanzania. The race boasts trail events of ultra, full, and...
- STOCKHOLM, Sweden – April 15, 2021 – The Swedish circular sportswear brand Houdini is supporting Sierra Club’s Team Sierra this April to celebrate Earth Month, helping to drive funds and create awareness around environmentalism...
- Old Fort, N.C. (April 15, 2021) – Kitsbow, maker of premium cycling clothing and accessories, continues to lead the cycling apparel industry in lean manufacturing with the introduction of the new Mescal Ventilated Short...
- Salt Lake City, UT, (April 15th, 2021)—Cotopaxi is proud to announce its carbon neutrality. As of today, Cotopaxi is Climate Neutral Certified, which is an independent and rigorous certification program that verifies a company...
- The Colorado-based creator of active lifestyle content and experiences has added Cairn, an outdoor subscription-box service, to its rapidly growing portfolio of brands. OBJ
- LCI Industries which, through its wholly-owned subsidiary, Lippert Components, Inc. (“LCI”), supplies components for the leading OESs in the recreation and transportation product markets, and the related aftermarkets of those industries, announced that preliminary...
- Milton, Del., Thursday, Apr. 15, 2021– Dogfish Head Craft Brewery is beyond excited to announce its new, non-alcoholic wheat brew, Lemon Quest, hits shelves nationwide starting in May. Brewed with real lemon puree, blueberry...
- Richmond, Calif. (April 15, 2021)– Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has named Matt Burbach, Director of Marketing. This role will report directly to Mountain Hardwear...
- Denver, CO. (Apr. 15, 2021) – Mammut, outdoor and mountain safety brand, and The Lady Alliance, a community providing opportunities for women+ to find empowerment through adventure and each other, are continuing their successful...
- UltrAspire is thrilled to announce that Jeff Browning has joined the elite athlete team. UltrAspire has pioneered avenues for hydration accessories and lighting since the company launched in 2012, but innovation for CEO &...
- DENVER, Colo. (April 15, 2021) – First Descents has announced that Omaze experiences have helped provide $840,000 in grants from CAF America, to extend the healing power of adventure to frontline healthcare workers, caregivers, and...
- Park City UT (April 14, 2021)— In recognition of Earth Day (April 22), Snowsports Industries America (SIA) is launching ClimateUnited Week, a four-day series of events to engage SIA members in actionable, climate solutions....
- CHICO, Calif. (April 15, 2021) – Klean Kanteen is partnering with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day. This marks the beginning of a...
- EVERGREEN, COLO, April 15, 2021 — Team Evergreen Cycling, a cycling organization that prides itself on thoughtful philanthropic impact, is pleased to announce BOA® Technology as the presenting sponsor of this year’s Hundo mountain...
- Folsom/Auburn, CA – The American River 50 (AR50), one of the nation’s most historic 50-mile endurance run, is returning for its 42nd year on May 8, 2021. Starting in Folsom, California and ending in...
- CARLSBAD, Calif., (SPRING 2021) – Nixon, in step with its commitment to minimizing the environmental footprint of its watches, bags, and other accessories, has revamped its most popular tide and technical watches, creating the first...
- Smartwool will collect these socks and shred them into their constituent fibers. To make new socks, you say, yes, brilliant. Well, no. That is very likely way too expensive and maybe impossible. Smartwool is turning...
- For over two decades, Fenix has been a leader in manufacturing some of the strongest, most reliable lights for both work and play. Their newest work light releases are no exception to this long...
- APRIL 14, 2021 — Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers, reported robust year-to-year retail sales gains in their March membership update last week. Based on Grassroots member sales...
- Desert Trails RV Park in Tucson, Ariz., on the city’s southwest side, has sold to Phoenix investors for $4.5 million. The 25-acre park, at 3551 S. San Joaquin Road, has 200 RV hookups and amenities...
- REI Co-op reported sales fell 11.9 percent in 2020 as the Co-Op managed through the challenges presented by the pandemic. REI also reported no profits in 2020 but ended the year in a strong...
- Missoula, MT (April 14, 2021) — onX, a pioneer in outdoor digital navigation, has partnered with Somewear Labs, a leader in off-grid communication technology, to launch the industry’s first integration between a GPS mapping...
- DENVER, Colo. (April 14, 2021) – Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is designed...
- The North Face today unveiled the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea and Austria in Tokyo. Shop Eat Surf
- SANTA MONICA, Calif., April 14, 2021 – Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces the appointment of four strategic hires to help position the...
- San Jose, Calif. (April 14, 2021) – Ear Pro, the top preventative remedy against ear problems caused by trapped water, is now available to consumers in the U.S. via select online outlets and local...
- Portland, OR – April 13, 2021- Snow Peak is pleased to present its second annual At Home Campout, uniting backyard and destination campers alike for a weekend dedicated to the simple pleasures found in...
- Beginning with the club’s first park, Rainbow’s End, built in the mid-1980’s, Escapees has established a reputation for offering affordable, comfortable places to stay for RV enthusiasts. The club now operates eight parks across...
- The Olympics are scheduled to start in just over 100 days but COVID-19 continues to cause disruption across the world and cases remain on the rise in Japan. A new survey has suggested Tokyo...
- HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern...
- Holland, MI (Apr. 13, 2021) — New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel...
- SAN FRANCISCO, Calif. (April 13, 2021)— Since its inception in 1968, outdoor lifestyle apparel brand Royal Robbins has committed to honoring and protecting the environment. Today, Royal Robbins remains dedicated to making durable, eco-conscious...
- Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the...
- Comprehensively confirming the long-term viability and growth of the RV industry and lifestyle, the 2020 RV Rental Study found that a large percentage of renters are likely to purchase an RV after renting. The...
- Los Angeles, Calif. (April 13,2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has launched two new spring collections, the Versatile Off-Road Collection and the Foundations Collection. A foray into an entirely new...
- James Corden welcomes Rainn Wilson to Stage 56 and asks him about his big journey with his family across the American West in an RV. After Rainn explains what inspired their trip, which included...
- The cause of the fire is unknown, but officials said it is believed to have started near a “popular backcountry campsite.” As a result of the flames, the park has closed the Chisos Basin,...
- Livermore, CA. (April 13, 2021) – Wiley X®, the leading premium protective eyewear brand, announced plans to move its operations from Livermore to Frisco, Texas. The new global headquarters, manufacturing and distribution site is...
- Boulder, Colorado – April 13, 2021 – This week, EcoVessel announced the launch of their new ‘WanderWare’ reusable utensil set and telescopic ‘QuickStraw,’ further expanding their line of plastic-free, reusable accessories designed for the...
- Durango, CO (April 12, 2021) – Tailwind Nutrition, the sports nutrition brand whose headquarters and manufacturing are based in Durango, Colorado announces its new partnership with Outride, a non-profit organization aimed at breaking down...
- If you’re looking to get in a quick workout with gear off the shelf, you’ll want to check out the 100,000-square-foot building in the Eastview Mall. Called House of Sport, the store includes an indoor...
- From now until the end of the month, the congressionally-chartered NFF will match all donations to plant up to 75,000 trees, part of a greater effort by the Foundation to plant 50 million trees...
- LOUISVILLE, Colo. (April 12, 2021) – Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s...
- SALT LAKE CITY, UT — Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, in cooperation with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily recalling...
- STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and...
- Sun Valley, ID (Apr 12, 2021)– Sun Valley Resort is pleased to report a successful and safe 2020-21 winter season. April 11, 2021 marked a celebratory closing day after a banner season that held...
- Now, just three months into 2021, industry data suggests this year could be the best on record. According to the RVIA, an industry association trade group that monitors the RV industry, manufacturers are shipping...
- April 12, 2021 (North Lake Tahoe, CA) —Mountain Gazette, a bi-annual, large format print title founded in 1966, is pleased to welcome Conor Sedmak as Associate Editor. Sedmak joins Mountain Gazette, and parent company Verb...
- The hotel will be used to isolate any athletes suspected of having contracted COVID-19 at the Olympic and Paralympic Games. Those isolated would remain quarantined for 10 days. Inside The Games
- Patagonia announced that it is “transitioning away” from adding corporate logos to its products due to environmental reasons. The company has found that adding an additional non-removable logo reduces the life span of a...
- Yosemite National Park – Beginning Friday, May 21, visitors to Yosemite National Park will need a day-use reservation to enter the park. The temporary day-use reservation system will allow the park to manage visitation...
- RV Retailer LLC announced a partnership with the RV Technical Institute (RVTI) to provide all RVR techs with access to RVTI standardized training, curriculum and certification resources through RVTI’s Authorized Learning Program. SGB Media
- AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so...
- Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the...
- François Feuillet, the CEO of Trigano and President of the ECF (European Caravan Federation) is one of four new French billionaires who have joined Forbes’ 2021 list of the world’s billionaires. François Feuillet, who...
- Vancouver, Canada – After launching their Brand Ambassador Program in the summer of 2019, North America’s leader in active sun care, KINeSYS Performance Sunscreen, has again activated their successful Ambassador Program for 2021. The...
- RICHMOND, Va. April 9, 2021 — Beginning today, insurance technology startup Buddy (https://buddyinsurance.com) is protecting the United States Australian Football League (USAFL) with the league’s first-ever individual accident insurance offered to its players, officials,...
- BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year...
- WHISTLER, B.C., April 8, 2021 – Award-winning marketing agency Origin announced today its newest partnership with Taiga, a leading developer of electric off-road vehicles including the world’s first mass-production electric snowmobiles and personal watercrafts....
- It goes without saying that many of these parks were also the most touristed, but the causes of death may seem surprising and warrant a second thought about how to tour safely. Outside
- Eric Rosen, a 20-year veteran of the brand, will retire in April, and in conjunction with his departure, Vibram announces changes to its senior management team. SGB Media
- Austin, TX (April 8, 2021) – GOAT BOXCO is launching their latest product the HUB 50, a high-performance food, beverage and gear storage solution built following their flagship product, the HUB 70. Engineered to...
- PARK CITY, Utah (April 8, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announces the launch of its new Breaking Trail Program. The program consists of a team...
- BOULDER, Colo. (April 8, 2021) – Miraflora Naturals, purveyor of 100% organic hemp flower oil products, has partnered with Backbone Media to help its business blossom through public relations, affiliate marketing, and social media...
- Bozeman, Mont., (April 8, 2021) — Oboz, the ‘True to the Trail®’ footwear brand, has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based...
- CHARLOTTE, NC: PHOOZY, maker of lightweight protective thermal capsules for phones, tablets, and laptops, landed a lucrative $500,000 investment on their recent April 2nd Shark Tank appearance on ABC. The Charlotte-based brand co-founded by Kevin...
- Administration wants ‘to encourage people to switch to electric vehicles and efficient electric appliances’ The Biden administration’s $174 billion proposal to boost electric vehicles calls for $100 billion in new consumer rebates and $15...
- Cincinnati, OH, April 8, 2021 – INFINIT Nutrition, the original all-in-one custom sports drink company is pleased to announce its 2021 Team INFINIT Elite roster. Seventeen athletes are returning from the 2020 roster with...
- VISTA, Calif. (April 8, 2021) – Aquasphere, the premier swimming and triathlon equipment brand and a leader in innovative swim eyewear, introduces “A Lens For Every Condition” guide designed to educate swimmers on their...
- The thing is, we don’t all have an extra $400 laying around to replace a rain jacket that busts a seam too soon. Plenty of outdoor brands have either a full or limited lifetime...
- SANTA ROSA, California (April 7, 2021)– Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, was awarded an inaugural Outdoor Sports Industry Performance Award by...
- Sunnyvale, CA (April 7, 2021) – EEnotech, a clean tech foundry accelerating research from Stanford University, today unveiled LifeLabs™, the commercialization of textile patents from Stanford’s advanced materials laboratory. Founded by Professor Yi Cui,...
- LATHAM, N.Y. (April, 2021)– PrimaLoft, Inc., a global leader in advanced material technology, has launched a new version of his best-selling down alternative, PrimaLoft® Insulation ThermoPlume®. This synthetic fill is now made entirely out...
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