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Press Release Archive for dates of Saturday, July 10, 2021 thru Friday, July 23, 2021
- BOULDER, COLO. (Jul. 23, 2021) —PeopleForBikes applauds the timely introduction of legislation in the U.S. Senate to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric...
- Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL,...
- MONTROSE, COLORADO (July 23, 2021) – Construction of over 30,000 square feet of new office and manufacturing space at Colorado Outdoors officially began yesterday for the Colorado Yurt Company (Colorado Yurt). Colorado Yurt is...
- SALT LAKE CITY (July 22, 2021) — DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, announces the start of its annual Dreamtime event on July 26. Running through August...
- It was his personal trailer during filming for countless blockbuster movies since 1993. The trailer will cross the auction block with Bonhams during the Quail Lodge Auction in Carmel, California on August 13.
- The 39-year-old outdoor accessories brand has hired an advisory firm and is actively soliciting a strategic buyer to take it “to the next level.” OBJ
- This documentary is an interesting look into the manufacturing process and how a brand that cares about profits and the environment figures out how to have the best of both. Adventure Journal
- Bikepacking brand’s London repairs team to help reduce shipping without compromising quality Apidura will serve as Velocio’s UK repairs hub, alongside What Happened in Slovenia, who will serve as Velocio’s EU repairs hub and...
- PORTLAND, OR (July 22, 2021) — Portland Design Works, creators of gear for everyday cycling, is proud to announce that the company is now officially Climate Neutral Certified. “We believe that we can make...
- San Francisco, CA – July 22, 2021– Juniper Ridge, a west coast home and body care brand with over 20 years of experience, is pleased to announce its upcoming pop-up with Fjallraven. The brand...
- BERKELEY, Calif. – July 22, 2021 – Helinox (https://helinox.com), the original designer of portable, lightweight furniture and accessories, today announces the second limited-edition collaboration with the Grammy-nominated group BTS. The latest BTS x Helinox collection...
- Malmö, Sweden- July 22nd – USWE (https://www.uswe-sports.com), innovator of the No Dancing Monkey™ and Snug-Me™ harness system and industry leader of action sports packs, today releases two new daypacks ready to attack MTB trails. USWE...
- La Malbaie – The Ultra-Trail Harricana du Canada™ is proud to announce that The North Face Canada has confirmed its partnership as the presenter of the event for the next three years (2021-2022-2023). The...
- NEWBURY PARK, Calif. (July 22, 2021) – Liv, the company dedicated to getting more women on bikes, today introduced its new Breakaway Collection for road cyclists. Featuring performance level gear including a jersey, bib...
- San Francisco, CA – July 21, 2021 – In collaboration, Outdoor Advocacy Project, Women Who Hike, In Solidarity Project and Latino Outdoors announced the #HikeUnited21 event, slated for August 2021. Hike United is a...
- SAN DIEGO, CA (July 21, 2021) — The team behind BE Outfitter is excited to launch Shoal Club, a virtual pop-up celebrating the people, stories, and brands of surf culture, the ocean, and southern...
- “The values of used RVs sold at wholesale auctions rose across the board once again last month. Consumer demand continues to be red hot, and dealer inventories remain far below average,” said Eric Lawrence,...
- Ben Nevis is, at 4,413 feet, the highest point on the island of Great Britain. But that diminutive height doesn’t mean it’s a simple hill. The name in Gaelic translates roughly as “malicious mountain.”...
- DAYTONA BEACH, Fla. (JULY 21, 2021)– For more than 38 years, Costa Sunglasses has been driven to protect the watery world it calls home. Continuing to put its mission into action by building products...
- Thousands of athletes set to compete at the Games are yet to arrive at the Village, and Tokyo 2020 President Seiko Hashimoto admitted earlier this week athletes are “probably very worried” about coming to...
- (Snowbasin, Utah) – Future Motion, makers of Onewheel, will host their biggest and most ambitious racing competition to date, the Race for the Rail, at Utah’s Snowbasin Resort on July 30-31. Twenty of the...
- Brooklyn, NY (July 21, 2021) — BioLite, an innovator in off-grid renewable energy solutions, challenges the traditional camp lantern market with its latest offering, the AlpenGlow Series. The USB-rechargeable lanterns feature a sleek profile,...
- Resonado Labs, an audio technology startup that is featured on the Airstream Interstate 24X, announced today (July 20) the closing of its Series-Seed venture capital round at $3 million, bringing the total raised to date...
- Kemptthal, 07/20/2021.With the OPTIMUS Gemini Double Burner, the Katadyn Group launches a true game-changer for the outdoor market. The clever double burner stove impresses with high performance, minimal weight, and extremely compact design. Its...
- For years, Katadyn BeFree water filters have been essential travel companions for athletes and outdoor enthusiasts. The lightweight filter systems ensure a safe supply of drinking water from streams and lakes and can be...
- When, how, and what to tune in for running, cycling, sport climbing, surfing, and more. Outside
- SANTA ROSA, California (July 20, 2021)– Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its commitment to the NAACP Legal Defense and...
- SOUTHLAKE, Texas (July 20, 2021) – Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, is proud to announce Project Good Backyard Makeover, an extension of Solo Stove’s Project Good, which seeks...
- Bend, Oregon (July 20, 2021) — Just weeks after her team became the first-ever female-dominated team to podium in a World Series expedition adventure race, Chelsey Magness of Team Bend Racing was at it...
- LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle...
- A new study from the Recreational Boating & Fishing Foundation (RBFF) found first time fishing participants climbed to 4.4 million in 2020, a surge of 42 percent year-over-year. SGMedia
- WHAT: Mayweather Boxing + Fitness is hosting the Grand Opening of its newest location in Long Beach, CA, one of many anticipated openings to take place this year. Boxing classes, giveaways and other Grand Opening...
- With the acclaim following Nomadland’s release and awards received, the world has learned a bit about the often-overlooked RV lifestyle and the people who enjoy it. Though workcamping and seasonal jobs, as depicted in the...
- Back in May, REI announced its latest venture — REI Co-op Studios film company. The studio’s first project was its short film series, “The Trees Remember.” Now, it’s debuting a full feature film, highlighting a Black family...
- Two of summertime’s biggest tradeshows for paddlesports are just around the corner, The Big Gear Show and Outdoor Retailer Summer Market, with iCAST at the end of July. But after a hard-fought year during...
- There are currently 80 large wildfires raging in 13 states across the US, burning more than 1 million acres, mostly in western states, according to the National Interagency Fire Center (NIFC).
- Calling all campers and travelers, Canada will open its borders to fully vaccinated Americans on Aug. 9 the Public Health Agency of Canada has said.
- Foam is in short supply nationwide, causing delayed deliveries for a myriad of products made with the padding, including furniture, mattresses, vehicles, boats, RVs and appliances, USA Today reported.
- STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can...
- Cortez, CO – July 19, 2021 – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, is launching a new category of IPX4-6 rated waterproof, non-submersible packs for Spring 2022. Arcane™ Waterproof is...
- Jury still out if this is true or not, but how can we not publish! The world’s best sports competitors are set to spend their nights on cardboard beds — allegedly designed to collapse...
- The eyewear/headwear icon and one of its ingredient brand partners accuse the snowsports giant of improperly using their patented technology in certain Anon-branded snow helmets. OBJ
- NORTH VANCOUVER, British Columbia, July 17, 2020 - Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is continuing its retail expansion in the United States with a new Manhattan location, which will...
- Dixon, CA (July. 16th 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear, is proud to announce the release of their updated Kenai Series of insulation layers. This line is the brand’s...
- MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired Klymit, a leading outdoor gear designer. Terms of the transaction were not disclosed. MPG is a...
- Jaime Camil, one of the most influential Latin American figures globally, teams up with Thor Motor Coach for a new motorhome. During the pandemic, Camil rented a motorhome and fell in love with the...
- For such a vintage-looking RV, it’s hard to believe that Cortes Campers’ 17-foot Travel Trailer makes any kind of departure from the campers of yore. But looks can be deceiving, and the startup’s appeal...
- The first episode in an all-new season of XTERRA Adventures debuts on xterraplanet.com and Outside TV tonight, July 15, 2021, at 10pm EDT. The seven-episode TV series takes viewers to some of the most...
- LONGMONT, Colo. (July 15, 2021) —deuter, the global leader in backpacks and outdoor equipment, announces the launch of its new Summer 2022 collection, delivering functional, stylish and sustainabily produced outdoor goods that include bluesign® certified...
- WHITEFISH, Mont. (July 15, 2021) — Once again driving the industry forward with innovation, FORLOH, the 100% Made-in-America technical outdoor brand, expands into new categories with an extension to their award-winning AllClima Collection with the...
- MANCHESTER, Vt. (July 15, 2021) —Durrell Smith, the bird hunter, podcast host and co-founder of the Minority Outdoor Alliance, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2021. Created...
- Rohnert Park, Calif. — July 15, 2021 — This week, Bronco brand, Ford’s new outdoor brand of Built Wild and all-4×4 vehicles, and Marmot kick off a multi-year product and marketing collaboration featuring co-branded...
- DURHAM, North Carolina – Six weeks ahead of the inaugural New York City-to-Philadelphia Greenway Ride, registered participants have already raised nearly $150,000 in support of continued East Coast Greenway development in New York, New...
- Stockholm, Sweden (July 15, 2021) – CAKE, the Swedish manufacturer of lightweight electric motorcycles announced the opening of its new factory in Albyberg, Stockholm, Sweden. In line with its sense of obligation to the...
- Laguna Beach, CA, July 15, 2021— MacGillivray Freeman Films, the world’s foremost independent producer and distributor of original giant-screen 70mm films, will re-release its blockbuster giant-screen documentary Everest in February 2022 in celebration of...
- July 15, 2021. Brite-Strike Technologies Inc. USA announced today they will introduce their lighted 24 can soft-sided watertight cooler at ICAST 2021 designed for kayak/SUP and micro-skiff fishing. Why settle for just a cooler when...
- An increase in bear activity has forced the U.S. Forest Service (USFS) to allow only hard-sided campers or trailers at Chapman Campground until further notice. Day-use at Chapman is also prohibited, White River National...
- As a record number of families pack Yogi Bear’s Jellystone Park Camp-Resorts this year, according to company officials, an increasing number of commercial real estate investors are staking their futures in the brand, notes a...
- Tanya Miller, president of Secret Weapon Media Agency, will host two workshops on messaging and customer acquisition in the digital marketing track at the 2021 RV Dealers Convention/Expo. The event will take place Nov. 8-12...
- Tiffany Bischoff has recently joined the RVLI LLC. team as marketing manager. In this new role Bischoff will be responsible for all aspects of marketing and industry event management, including all distributor shows and trade events,...
- LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at The 2021 NOBULL CrossFit® Games. “Embodying hard work and determination, our ambassadors have...
- LOS ANGELES (July 9, 2021) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – is supporting the 2021 NOBULL CrossFit® Games and will have five athletes competing. NOCCO...
- Plainview, NY – Purity Products®, the leading science-backed supplement brand, is spreading awareness of their premium FLEXURON® supplement for Park and Recreation Month this July. Designed to help manage the wear and tear on...
- Bellevue, WA, July 14, 2021—To help eliminate some of the barriers to outdoor access, Eddie Bauer is launching its first rental program with the goal of bringing technical apparel and gear at approachable costs...
- Athletes at the Tokyo Olympics will hang medals around their own necks in a bid to prevent the spread of the coronavirus, International Olympic Committee president Thomas Bach said Wednesday. Axios
- When Tom Heinbockel decided to make himself into an experiment, he didn’t expect the results to change the way he looked at hiking. He certainly didn’t expect it to change his health for the...
- LONGMONT, Colo. (July 14, 2021) –ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, expands its mountainwear and backpack collections by offering a 100% climate neutral assortment comprised of sustainable resources, like...
- July 14, 2021 – Columbus, GA – Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, is thrilled to announce new retail store openings for its Salt...
- 14th July 2021. Vancouver, Canada. KINeSYS SPF 50 Fragrance Free Spray Sunscreen has been listed in Allergic Living’s 2021 Top Allergy-Friendly Sunscreens. With just 13 sunscreens included, the list only includes sunscreens which meet the...
- Boulder, Colorado — July 14, 2021 — Outside, the world’s leading creator of active lifestyle content, services, events, and experiences, today announced the acquisition of Pinkbike and sister brands CyclingTips and Trailforks. The deal...
- CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Vattenfall, a leading European energy company, today announced their letter of intent to share expertise and know-how in their respective fields of competence with the aim to develop...
- LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – announced today the launch of two plant-based protein bar flavors, available in Salty Peanut and Hazelnut Nougat. The nutty...
- Bend, OR (July 13, 2021) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce its 2021 #RefillForGood campaign...
- Stockholm, Sweden (July 14, 2021) – CAKE, a leading manufacturer of premium, lightweight, electric motorcycles, announces the inaugural CAKE World’s, a unique motocross race that will pit 16 riders, both male and female, against...
- July 13, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces its Spring 2022 lineup, highlighted by products purpose built for fishing performance with a strong focus on...
- Park City, UT – July 13, 2021 – Rossignol Group is pleased to announce the immediate appointment of Jeff Courter as Rossignol Nordic Category Manager, North America. Courter will now oversee Rossignol’s Nordic business...
- Dick’s Sporting Goods, last fall, confirmed it would launch a new retail concept, Public Lands, to explore “white space” in reaching outdoor enthusiasts. By December, outdoor industry veteran Todd Spaletto was hired to lead...
- AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021 – The children’s bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger...
- SANTA MONICA, Calif., July 13, 2021– Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country...
- Cortez, CO – July 13, 2021– Osprey, a leader in creating top-quality, high-performance innovative carry solutions, introduces Sportlite, a minimalist technical daypack series for Spring 2022. Sportlite delivers reliable performance for active hikers and...
- (Andover, Mass.) – July 13, 2021 – Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the elimination of PFAS (per- and polyfluoralkyl substances) in its DWR...
- With more campers than ever expected to hit the outdoors this summer, Outside asked its writers and editors for their favorite unique sites across the country, tapping into a wealth of local intel and expertise.
- Brite-Strike Technologies Inc. USA will introduce their new Outdoor Sport ultra-light nylon cap that offers total protection from Sun, Heat and Insects at ICAST 2021. The ultra-light nylon mesh construction has a built-in mesh...
- Seattle, WA – July 12, 2020 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is excited to partner with Northern Exposure Sporting Group, Inc. to expand their sales team in...
- Results from a recent survey by VacationRenter found that half of the survey’s 1,027 respondents had taken a remote getaway, the majority having stayed in a cabin around one to three hours away from their homes....
- Just 18 months after its December 2019 acquisition of Confluence Outdoors, whose brands include Dagger, Perception, Wilderness Systems, Wave Sport, Mad River Canoe, Harmony Gear, and Boardworks, Pelican purchased Advanced Elements in June. Pelican,...
- Beaver, Utah, July 12 –The Crusher in the Tushar presented by the Creamery, a gravel event owned and produced by Life Time, welcomed a field of approximately 577 riders representing 26 states to Utah’s...
- When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and...
- Carlsbad, CA– Pure Gravel, a lifestyle brand focused on Gravel Cycling is proud to announce that they are producing their next Pre-Ride Show at Belgian Waffle Ride California (BWR). The successful Pre-Ride show, which...
- The Pho3nix Foundation is proud to announce 25 athletes from the Pho3nix Athlete Program have qualified for the Summer Olympic and Paralympic Games in Tokyo, out of a total intake of 39 athletes from...
- Camping World announced the launch of Nautica branded products for the marine, water and outdoor marketplace. The new assortment of Nautica branded marine furniture and water recreation equipment, which is exclusive to the U.S....
- ALISO VIEJO, Calif. (July 12, 2021): Surfing’s debut in the upcoming Summer Olympics is sure to be a highlight of the Tokyo event. The Surf Industry Manufacturers Association (SIMA) has selected Remedy Public Relations...
- More than 300,000 acres are burning across six states across the western United States on Sunday as the region battled yet another brutal heat wave that shattered records and strained power grids. USA Today
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