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LONG BEACH, California – New for fall, the Sarcina Rally Pack from Cannae Pro Gear brings together outdoor adventure with military-minded toughness and utility. Sarcina combines a classic top-loader hiking pack with the modularity...
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The Mountain & Adventure Film Festival Gathering kicks off its fourth year Friday September 28th in Los Angeles. The 3-day festival celebrates Southern California’s outdoor community, brands and lifestyle. The Festival’s mission is to...
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MODESTO, CA — Sept 20, 2018 — Purposeful apparel, designed for the global adventurer, Sherpa Adventure Gear’s Fall 2018 line is mindfully crafted for function and performance, on every adventure. “This season we continued...
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(Midland, MI, September 20, 2018) – The short film “The Frenchy” debuted today on BeAlive, a new YouTube channel for the outdoor cultural lifestyle. “The Frenchy” is the story of 82-year old Colorado-based French...
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PORTLAND, Ore. – September 20, 2018 – Pirelli, world renowned Italian tire manufacturer, hires Sasquatch Agency as its public relations agency of record for all cycling products within the United States of America and...
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Solana Beach, Calif., September 20, 2018 – H2O Audio, the world leader in waterproof accessories, today announced the H2O Audio AMPHIBX Waterproof Armband for all iPhones including the new iPhone XS and iPhone XS...
- San Diego, CA (September 20, 2018) – SportRx is proud to announce the 1st annual SportRx Awards, also known as, The REXYS. The sports optical industry’s first-of-its-kind awards ceremony will showcase 12 categories, each...
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(UTRECHT, NETHERLANDS – 19 September 2018) – Rad Power Bikes, the leading direct-to-consumer electric bike company, today announces the release of their new models into the European market – the RadWagon electric longtail cargo...
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(SEPTEMBER 13, 2018 – NASHVILLE) – Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces it has signed Hafthor Bjornsson, World’s Strongest Man, as its newest elite athlete....
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Jackson, WY (Sept 19, 2018) — Somewear Labs, an emerging leader in adventure communication technology, is pleased to announce it has partnered with Purple Orange Brand Communications to oversee and manage all PR efforts...
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LOUISVILLE, Colo. (Sept. 19, 2018)— PEARL iZUMi has partnered with Revelate Designs to present “I’m Not Stopping – Lael Wilcox Races the Navad 1000 Across Switzerland.” The Navad1000 is a 1000-kilometer-long self-supported mountain bike...
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For the latest episode of the mini-series Faces Behind the Races, presented by Race Roster, the Endurance Town USA podcast host Samantha Pruitt traveled to Moab, Utah, to sit down with the successful race...
- (Auckland, New Zealand, Sept 19, 2018) — Original natural performance fibre apparel brand Icebreaker is thrilled to announce the Grand Opening of a new Touch Lab in Laval, Quebec, and the much-anticipated reopening of...
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( NASHVILLE) – Swiftwick, a leader in performance sock apparel for athletes, celebrates 10 years in the sports industry. The company is commemorating the milestone with a consumer giveaway campaign that will last until the...
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Cambridge, MA – The Head Of The Charles Regatta today announced that it has entered into a partnership with Alexandria Real Estate Equities, Inc. (NYSE: ARE), which will serve as a Premier Sponsor of...
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NEWBURY PARK, Calif. (Sept. 18, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, today introduces its high-performance EnviLiv Advanced Pro Disc series. Designed for optimal speed, EnviLiv is a...
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Brooklyn, NY, Sept. 18, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to debut the BioLite HeadLamp, a 330-lumen, rechargeable headlamp that delivers top-tier functionality with an unparalleled fit thanks to...
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As owners of local independent outdoor businesses and members of the national outdoor community, Grassroots Outdoor Alliance is committed to achieving the health and growth of the specialty outdoor industry by pursuing the high...
- PETALUMA, Calif. (Sept. 18, 2018) Following Kitsbow’s announcement this spring regarding its collaboration with Mechanix Wear, a brand known for their innovative and highly-specific work gloves, the new HiLine Midweight Glove and Kitchel Lightweight...
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Carlsbad, California, September 18th, 2018 – Mizu is excited to welcome Scott Keating to Mizu as its new Vice President of Sales and Marketing. Serving as the Global Sales Director at Nike SB most...
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SIMI VALLEY, Calif. (Sep. 18, 2018) — Haibike USA, Accell North America’s pioneering ePerformance brand since 2015, today announces the all-new 2019 FLYON line of electric bikes, presented at the Interbike Expo. FLYON represents...
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KINeSYS Performance Sunscreen is thrilled to have been named as an Editors’ Choice by Runner’s World in their recent article on the Best Sweat-Resistant Sunscreens for Runners. Lisa Heggie, company CEO commented, “Having...
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(Logan, UT — September 18, 2018) Altra Elite athlete Jason Schlarb won the ultra-competitive Run Rabbit Run 100-mile race in Steamboat Springs, Colorado. Fellow Altra Elites in the race’s top spots were Mark Hammond,...
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(Reno, NV – September 18, 2018) – Family-owned and operated, active lifestyle brands Aventura and Ecōths are thrilled to partner with the Continental Divide Trail Coalition (CDTC) as the official clothing sponsors. Both eco-conscious...
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(Broomfield, CO) – Xero Shoes just announced the successful completion of a $2.318M debt transaction with JPMorgan Chase Bank. Xero Shoes plans to use this debt capital to support their already rapid growth, increase...
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New York, NY (September 17, 2018) – Lift23 Corp., manufacturers of the world’s most comfortable ski socks, has met its original goal of donating 23,000 pairs of socks to kids in NYC homeless shelters,...
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Mt. Airy, North Carolina (September 17, 2018) — At its 5th Anniversary celebration at Outdoor Retailer, Farm to Feet premiered the first film in its American Made video series which brings the personalities profiled...
- Park City, UT (September 15, 2018) – The fourth annual Red Bull 400 returned to the iconic Utah Olympic Park in Park City today, Saturday September 15th, tasking athletes with a sprint involving vertical...
- (New York, NY, September 17, 2018) — City Paddle Festivals, a participatory three-stop Standup Paddleboard experience and celebration that connects some of the World’s most high profile Cities (London, New York, Paris), hosted a...
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AMERICAN FORK, Utah (Sept. 15, 2018) – Lizard Skins launches it’s first-ever trail grant program to begin the first day of Interbike 2018. The Lizard Skins Outdoor Trail Grant will award three $1,500 grants...
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SALT LAKE CITY, Utah (September 14, 2018) – Showcasing its ongoing commitment to education and improving safety for climbers, Petzl is going on tour to educate climbers on the importance of wearing helmets at...
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Oslo, Norway – The Norwegian-based Sweet Protection, designers of cutting-edge mountain bike, paddle sports, and snow sports helmets and apparel Sweet Protection is renowned for making innovative products for passionate athletes. The all-new 2019...
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(Teton Village, WY), Jackson Hole Mountain Resort (JHMR) is pleased to partner with Teton Gravity Research (TGR) to host “FarOutFest” this Saturday, September 15. Teton Village will transform for a full day of music,...
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Denver CO – Rudy Project North America, exclusive distributors of Italian-made, award winning eyewear, helmets, prescription solutions, and endurance sports gear, have announced they are consolidating their marketing, graphic design, and public relations departments,...
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San Francisco, CA – Sep. 13, 2018 – OluKai is working with long-time partner, Polynesian Voyaging Society (PVS) to bringing awareness to single-use plastic pollution and climate change through the Alahula Kai o Maleka...
- SEATTLE, Wash. (September 13, 2018) – Mountain Safety Research (MSRⓇ) is proud to extend its partnership with the American Club and its Craggin’ Classic Series, the national grassroots climbing festival, for the third year...
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Sun Valley, ID. (Sept. 13, 2018) – Beyond Coastal, manufacturer of premium sun care products, recently welcomed three new athletes to its Athlete Team including skier Hadley Hammer, endurance runner Joseph Gray and Ultrarunner...
- (DURHAM, N.C.) – Sept. 13, 2018 – Implus, a provider of athletic, fitness and outdoor accessories, announces a strategic partnership with Interex Industries, Inc. to distribute STABIL® performance footwear traction products across all Canadian...
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Emeryville, CA (September 13, 2018) – Oru Kayak, makers of the original origami-inspired folding kayak, is thrilled to unveil the “Haven,” an all new convertible tandem kayak. After years of customer request, Oru designers...
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Saturday’s XTERRA Pan American Championship race is the last of 12 races on the 2018 XTERRA Pan American Tour and for both amateurs and elites, tour titles are on the line. We broke down...
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(BOSTON) – Invented by Jeremy-Fryer Biggs, Spencer Taylor and Quang Truong, the Fenik Yuma 60L Cooler introduces an exciting new way to actively cool food in the wilderness without the use of electricity. While most...
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SANTA CRUZ, Calif. (Sept. 12, 2018) —Tepui, the leading brand of rooftop tents and outdoor adventure gear, launches Tepui UpCycle, a program designed to minimize the brand’s impact on landfills and turn used tent...
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Breckenridge, Colo. – September 2018 – CampSight, a gathering and confab for innovative marketers and brands, launches Sunday, Sept. 23 in Breckenridge in partnership with the Breck Film Fest, Breck Create, Denver Startup Week...
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(Salt Lake City, UT — September 12, 2018) – Bicycle industry pioneers Dave Weagle, Jason Schiers and Hap Seliga announced today the launch of their new company, Trust Performance. Their cooperation began in 2013...
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Park City, Utah (September 11, 2018) — Effective today, Meteorite PR has partnered with Snowsports Industries America (SIA) to be their public relations agency of record, overseeing all PR efforts for the industry trade...
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BOULDER, Colo., Sept. 11, 2018 – Nite Ize®, a Boulder, Colo. manufacturing company known for creating solution-based products, has seen record growth in the last nine months and recently made significant investments in real...
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Durango, CO – September 11, 2018 – Colorado-based endurance sports drink manufacturer Tailwind Nutrition will proudly support Camber Outdoors with an in-booth event at the 2018 Interbike tradeshow. Attendees will be able to restock their stash of Tailwind...
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VANTAA, Finland (September 11, 2018) — Suunto releases four new designs within the Suunto 9 collection today, growing its flagship lineup of multisport GPS watches. The Suunto 9 has been lauded for its 120...
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