- Cool, CA – NorCalUltras is excited to announce its continuing sponsorship with GU Energy Labs for the 12th year. This long-time partnership has supported the Way too Cool 50K and American River 50 Mile...
- ST. LOUIS, MO. – The 1Climb Foundation, a non-profit organization founded by professional rock climber Kevin Jorgeson, is partnering with one of the largest operators of indoor climbing facilities in the U.S., El Cap,...
- San Francisco, Calif., – A long string of bankruptcies and store closures – from Macy’s to Pier 1 – has illuminated the striking decline of traditional brick and mortar retailers in the United States....
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Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that...
- Colorado Springs, Colorado—Sports Strategies announced today that The Garden of the Gods Trading Post has signed on as a supporting sponsor and start line of day two of The Pikes Peak APEX presented by...
- Santa Monica, Calif., February 26, 2020 – Red Bull Homerun is returning in 2020 to close out the ski season simultaneously at two iconic resorts–Crystal Mountain, WA, and Aspen, CO–with the biggest après party...
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San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike,...
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Avon, CO – February 27, 2020. Introducing the new Sportube Hard Cases for 2020/21 at the Snow + Outdoor Show. The formidable Sportube hard cases will launch for the first time in a 100%...
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PORTLAND, Ore. (Feb. 25, 2020) – Rumpl, the Portland-based category leader in technical blankets, has collaborated with Portland’s renowned graphic designer Aaron Draplin to develop a limited, one-of-a-kind blanket collection that will launch in...
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Asheville, NC — February 26, 2020 — 360 Adventure Collective (360 AC), the trusted member association that has hosted regional, focused events for sales reps and retailers for over 40 years, welcomes a new...
- Rohnert Park, Calif. – February 25, 2020 – Marmot’s innovative new WarmCubeTM insulation technology continues to garner hits and awards, this time from the Fall 2020 collection. WarmCube combines the warmth of down or...
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GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models...
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Vancouver, BC (February 25, 2020) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to introduce their award-winning BTR stool to the market. The BTR stool, which...
- Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced that it will be the exclusive CBD sponsor for Dave Proctor as he aims to break...
- WRIGHTSVILLE BEACH, NORTH CAROLINA, USA– The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020. Founded 23 years...
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ARCATA, California — Kokatat, a leading manufacturer of high-performance paddling gear and protective garments for government and military customers, is undertaking a significant expansion of its manufacturing and warehouse facilities – a move that...
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Londonderry, NH (February 24, 2020) ECCO, the leading family-owned global footwear brand, has been recognized by Outdoor Retailer for both innovation and sustainability for its DriTan™ technology. Tackling the issue of water scarcity head-on,...
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LOS ANGELES – February 24, 2020 – As humans, our friendships, families, and other social ties have always been critical to our wellbeing. Because our connection to community has such a huge effect on...
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STEAMBOAT SPRINGS, Colo. (Feb. 24, 2020) –Honey Stinger, the sports nutrition brand featuring honey, is proud to support more than 50 athletes as they chase down their Olympic dreams at the U.S. Olympic Marathon Trials...
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Flagstaff, Ariz. (Feb. 24, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce that its 13th annual GORE-TEX Kahtoola Uphill fundraising event raised $52,000 for local Flagstaff-based nonprofit, Friends...
- AUBURN, N.H. — Fischer Skis is pleased to announce the recent hire of Rush Hawkins who will serve as the company’s national competition manager, as well as UVEX’s sales manager. Hawkins joins Fischer having...
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Boulder, Colorado, USA — February 24, 2020 —Triathlete, the world’s #1 triathlon resource, has recognized 20 product innovators for excellence in design in its March/April magazine issue. While other sports wait for trends to...
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Protein Bar Brand grows Ambassador Program to Promote Happy, Healthy Snacking LOS ANGELES (February 21, 2020) – Bodybuilder and fitness enthusiast Cassandra (Cass) Martin traded her barbells for Barebells by officially joining Barebells Functional...
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SEATTLE – Effective this March, KAVU will be refocusing its retail presence in the Emerald City, as the popular lifestyle apparel brand ends a 5-year stint downtown to dedicate its full energy to the...
- Scottsdale, Arizona-( February 21, 2020) – MOXiLIFE™ Nutrition discovers HydraMag® Magnesium as an ALL season electrolyte beverage for athletes training in cold weather. Coaches and athletes seeking a great tasting electrolyte beverage used during...
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Hayward, Wis. (February 21, 2020) –America’s biggest cross-country ski event, The American Birkebeiner, is underway in Hayward, WI, and GORE® Wear is proud to be present at this iconic event as a sponsor. With...
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MONTREAL (February 20, 2020) — Boston-based Arctaris Impact Fund, LP, announced Friday, January 31 the official purchase of Saddleback Mountain Ski Resort for $6.5 million. The firm plans to invest $38 million into Maine’s...
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Portland, OR (Feb 2020) – Chrome Industries, a leader in making useful durable gear for people who live and ride in the city, has selected ECHOS Communications as Agency of Record for PR and...
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BOULDER, Colo. (February 20, 2020)– Ahead of a momentous year in climbing, during which the sport will reach a wider audience than ever as it becomes part of the Olympics, SCARPA is adding five...
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(BOULDER, CO – February 2020) – Industry innovators RovR unveiled two new accessories for the company’s revolutionary award-winning wheeled coolers, introducing the KeepR and RovR to give outdoor enthusiasts even more ways to enjoy...
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LOUISVILLE, Colo. (Feb. 20, 2020) —PEARL iZUMi, the world leader in cycling apparel and footwear, has rolled out its Spring 2020 line with more recycled, renewable and organic fabrics than ever. Last year, the brand...
- HENDERSON, NEVADA – February 20, 2020 – Beyond Limits Running, the owner and producer of the annual Jackpot Ultra Running Festival, Southern Nevada’s premier ultra-running endurance event, was honored to crown this year’s USA...
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Eagle, Colo., February 20, 2019 — After a successful 2019 launch of the Dahu Swiss Ski Boot—a ground-breaking modular design—DAHU returns in 2020-21 with the next generation of its revolutionary alpine ski boots, boots...
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Boulder, Colorado, February 20, 2020 – EcoVessel, a market leader in eco-conscious, insulated stainless steel drinkware, has expanded their global presence in 2020 with the addition of Goris Group as a master distributor for...
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LOS ANGELES – February 20, 2020 – There’s a new player in the luggage category, and HEX is coming out strong, dropping the first Case-Top Wireless Carry-On suitcase on Kickstarter. https://www.kickstarter.com/projects/hexbrand/hex-the-first-case-top-wireless-charging-luggage HEX exists to...
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Boulder, CO (Feb. 20, 2020) — Following last year’s merger with the Bicycle Product Suppliers Association (BPSA), the PeopleForBikes Coalition (PFBC) will enact its first membership dues increase in eight years, effective January 1,...
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BENTON, Ky. (Feb. 19, 2020) – FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance...
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COVINGTON, La. (February 19, 2020) – SPOT LLC, a wholly owned subsidiary of Globalstar, Inc., (NYSE American: GSAT) and a leader in satellite messaging and emergency notification technologies, today announced its newest upgrade. SPOT...
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Bend, OR (February 19, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) company, today announced the global partnership with The World...
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Denver, CO – A newcomer to the outdoor hard goods market, Hydrolight Outdoor Gear introduced its patented, multi-functional illuminating water reservoir at Outdoor Retailer + Snow Show in January. Hydrolight cleverly combines two essential...
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Buena Park, Calif. (February 2020) – Evolv, the southern California-based leader in creating high-performance climbing shoes, announced today that it has bolstered both its wholesale sales and eCommerce departments and will move into a...
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Charlotte, NC – February 18, 2020 – Feetures, a leading performing sock brand, is excited to introduce the first of its kind: Everyday No Show. Combining their proprietary Targeted Compression and Anatomical design Feetures...
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(BEND, Ore.) – New Race Relief Cold Therapy Gel, the latest innovation from Zealios, a leader in performance body care products developed by athletes, for athletes, is now available for purchase through the Zealios...
- PARK CITY, Utah — February 18, 2020— Jaybird, the leader in sport headphones for runners and adventurers, announced today the launch of a special edition colorway for its Jaybird VISTA™ Totally Wireless Sport Headphones...
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BROMMA, Sweden – Silva, which recently introduced new headlamps and hydration belts to the U.S. market, is thrilled to announce a new partnership with the Grand Traverse where the Swedish legacy brand will be...
- BURLINGTON, Vt. — 1% for the Planet will hold its annual Global Summit at The Garland in North Hollywood, California March 31 through April 2, 2020. The three-day gathering is open to 1% for...
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