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LOS ANGELES (July 31, 2020) – Barebells– the best-selling, high-in-protein, no added sugar* protein bar brand – is hitting Trader Joe’s locations nationwide. The popular Cookies & Cream and Caramel Cashew flavors can be...
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FOUNTAIN VALLEY, Calif., July 30, 2020 — Shock Doctor is releasing all-new Play Safe Face Masks and Gaiters, sport-specific face coverings that help protect athletes against airborne droplets while supporting elite performance. Shock Doctor...
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San Francisco, Calif. – July 30, 2020–JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. Due to technical difficulties,...
- SEATTLE, Wash. (July 30, 2020)— Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand and leader in water treatment science, is excited to announce the launch of the Guardian™ Gravity Purifier for spring...
- SEATTLE, Wash. (July 30, 2020) – Seattle based Platypus®, the leader in taste-free and durable hydration and filtration systems, introduces the QuickDraw™ Microfilter System, its first foray into the ultralight personal water filtration market....
- Honolulu, HI (July 30, 2020) – XTERRA today announced a partnership with COROS Wearables Inc. that positions the performance sports technology company as the official sports watch of the XTERRA U.S. Trail Run Series....
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SANTA MONICA, Calif., Jul. 30, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today the appointment of Ryan Dolan as Chief Marketing Officer and Russell Coillot as Director of...
- CAPE COD, MA (July 30, 2020)— Soft As A Grape, a leading beach lifestyle clothing brand, is introducing threadless sequin-embellished face masks. As the world adopts face masks into its daily uniform, Soft As...
- LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on...
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STEAMBOAT SPRINGS, Colo. (July 29, 2020) – Big Agnes Inc., the Steamboat Springs, Colorado-based outdoor equipment brand recently announced two new distribution partners in Europe. Plein Nord will distribute Big Agnes in France and...
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Orange County, Calif. (July 2020)– Evolv, the southern California modern climbing company rooted in progression and creative self-expression, today announced that it has donated $50,000 to five different DEI organizations focused on diversity in...
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STEAMBOAT SPRINGS, Colo. (July 29, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today introduces Mini Waffles, a bite-sized, snackable version of its best-selling classic Honey and Vanilla Waffles. Easily packable and ready to enjoy...
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LOS ANGELES (July 29, 2020)— Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the...
- Vancouver, BC, July 29 — FORM, the direct-to-consumer sports technology company behind the FORM Smart Swim Goggles, today announced the launch of a free firmware update which enables swimmers to access open water features by connecting...
- TAICHUNG CITY, TAIWAN — Topeak, leaders of innovative cycling accessories for over 30 years, reports unprecedented sales for Q1/Q2 amidst the COVID-19 pandemic. Like many companies in the cycling industry, Topeak had brought to...
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Old Town, Maine (July, 28 2020): Old Town is thrilled to announce the AutoPilotTM, flagship model to the new Sportsman Line, has won Best Of Show at ICAST 2020. Showcasing the hard work and ingenuity...
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Bend, OR (July 28, 2020)–Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce three...
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LITTLETON, N.H. (July 28, 2020) – The United States saw a resurgence of EEE in 2019, with an uptick in human cases of the deadly virus in the Northeast, Gulf Coast and Upper Midwest. Earlier...
- (GOLETA, Calif.) July 28, 2020 – Teva®, a division of Deckers Brands (NYSE: DECK), is excited to announce an adventure-ready collaboration with fellow outdoor brand and benefit corporation, Cotopaxi. The Teva x Cotopaxi collection...
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Washington, D.C. (July 28, 2020) – With so much still unknown about what education will look like for the 2020/2021 school year, National Park Trust announces the launch of a robust distance-learning initiative based...
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NEWBURY PARK, Calif. (July 28, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the...
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SEATTLE, Wash. (July 27, 2020) – Outdoor Research, LLC. (OR), a leading brand in the tactical and outdoor apparel industries, and the National Institute for Occupational Health and Safety (NIOSH) announced this week that...
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Carlsbad, CA – July 27, 2020 – prAna, creator of the Clothing for Positive Change and leader in sustainable, outdoor fashion, is pleased to introduce ReZion, its most advanced, sustainable fabric to date. Two...
- Scottsdale, Arizona – (July 25, 2020) – MOXiLIFE Nutrition™ announces a sponsorship with the fast growing female athlete community platform; Gritty2gether, the latest ‘brainchild’ of Angela Naeth: Pro Triathlete and founder of the all-women’s team...
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Bend, OR (July 24, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to announce the launch of its...
- Boulder, CO: The Active Living Group, a division of Pocket Outdoor Media, became the first major media organization in North America to make every magazine subscription it sells carbon-neutral. The announcement was made today...
- Scottsdale, Arizona – (July 24, 2020) – MOXiLIFE Nutrition™ is launching August 1st the first gut healthy electrolyte drink mix, as MOXiLyte™ Concentrate Electrolyte drink mix. The scientific community is building the bridge as to...
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Bend, OR (July 23, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to...
- Vancouver, Canada; 23rd July 2020. KINeSYS SPF 50 Fragrance Free Spray Sunscreen has been listed in Allergic Living’s 2020 Top Allergy-Friendly Sunscreens. With just 13 sunscreens included, the list is comprised of sunscreens which meet the stringent...
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WASHINGTON, D.C. — On July 22, the U.S. House of Representatives took the final vote on the Great American Outdoors Act, sending it on to the president’s desk to be signed into law. The...
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(Charleston, SC) July 22, 2020 —Groundswell PR, an outdoor, active lifestyle and sustainable products public relations agency, has recently hired Social Media Specialist, Tori Nardone, to lead its expanded social media division, aligning Groundswell’s...
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San Francisco, Calif. – July 22, 2020–JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions...
- SANTA MONICA, Calif., July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski &...
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Bend, OR (July 22, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to...
- Colorado Springs, Colorado—Sports Strategies announced today the safety plan and change in format for The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak – America’s...
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Silver Spring, MD – In anticipation of the House of Representatives passage of the Great American Outdoors Act, American Hiking Society (AHS), provides these statements: Kate Van Waes, Executive Director, American Hiking Society: “Final passage of...
- CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded their product line to include three new flavors in response to immense demand from consumers...
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Bend, OR (July 21, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to...
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Park City, Utah (July 21, 2020) – Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery...
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Portland, OR (July 21, 2020) – BOGS, the footwear brand known for innovative materials and original prints, plans to introduce a new backyard boot for men as well as a casual collection for women...
- Lake Tahoe, California – Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a...
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Salt Lake City, UT (July 21, 2020) – Among the outdoor industry there exists a fundamental irony: Outdoor enthusiasts buy gear to enhance their outdoor experiences, yet increasingly the impacts of our consumer behavior...
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