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Press Release Archive for dates of Saturday, January 2, 2021 thru Friday, January 15, 2021
- Futura claims that the outdoor brand knocked off a stylized depiction of an atom that has appeared in his artwork for years. The allegedly infringing logo was spotted in the designs of The North...
- Hosts Bryan Curtis and David Shoemaker interview Jon Krakauer for the 25th anniversary of Into the Wild, and writing in general is fascinating. Adventure Journal
- That’s right, lithium-ion units and battery packs are taking the place of fuel tanks and emissions — the van life trend is making a pretty big shift. And the industry’s biggest companies are leading...
- Part of the fun of owning an adventuremobile is making modifications as you go. Here are the six improvements you must make on your mobile base camp. Outside
- Whether you’re a novice or expert camper, a trip off the grid requires plenty of gear. From sleeping bags to hiking boots, and of course a tent. There are several varieties of tents to...
- While most of the travel industry skidded to a halt during COVID-19, road travel via camper vans and RVs began to thrive when states started lifting stay-at-home orders, resulting in a 1,500% surge in...
- The fitness cupboard was hardly bare at this week’s virtual Consumer Electronics Show, which showcased not only some excellent at-home fitness tech, but also promising releases for shaping up outside. Here are some eye-catching...
- Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage...
- BOULDER, Colo. (Jan. 14, 2021)– SCARPA has led the ski market for a decade by building the world’s best-selling and highest performing backcountry ski boots, the award-winning Maestrale and Gea family. Leadership, however, requires...
- SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and...
- BOULDER, Colo. (Jan. 14, 2021) – Headsweats, a leader in high-performance apparel and headwear, is excited to introduce their all-new Active Line, a collection of apparel, headwear and accessories created specifically for women. Designed by...
- TAMPA, FL and ROCKFORD, MI (January 14, 2021)– Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership that will harness the power of being outside and make it more...
- Portland, OR – Jan. 14 , 2021 – Leslie Jordan Inc, the brand that race directors count on, is adding a NEW Fleece-Bottom Gaiter to their line of face coverings. In 2020 they added...
- Fenix is excited to announce the launch of two new products. The first is the E02R, a 200 lumen rechargeable EDC flashlight, and the second is a new version of the best selling HM65R...
- BURLINGTON, Vt. (January 14, 2020) – Anon, the maker of ski and snowboard helmets, goggles, and accessories, today introduces the Winter ’21 helmet line equipped with WaveCel® technology. The Merak WaveCel and the Logan WaveCel...
- Boulder, CO (January 13, 2020) — Sea to Summit has issued a voluntary recall of the Alpha and Sigma camp pots and will provide a field replacement latch to remedy all affected product. A...
- SAN DIEGO, CA and STRATFORD, CT — Athletic brewing is proud to announce they will be committing $100,000 to support backcountry access and avalanche education. The focus of the $100,000 commitment will be coast...
- Campers will be soon able to book their spring break and summer trips to Oregon state parks, as the Oregon Parks and Recreation Department announced that it will widen its campground reservation window to...
- Surfline\Wavetrak Inc., the company behind ocean forecasting powerhouse Surfline, announced the appointment of Kim Centeno head of marketing. Centeno joins Surfline from Apple, where she most recently led marketing for high profile subscription services,...
- GoPro Labs firmware updates offer more ways to start (and stop) its cameras. Adventure enthusiasts now have more control over their GoPro cameras, from conserving the battery to dumbing down the recording process. GearJunkie
- Surf Expo 2021 staged live in Orlando, Florida, on Jan. 6-8, even as Florida, on Jan. 2, reported its largest surge (more than 31,000 new cases and 217 deaths) in Covid-19. According to surfexpo.com,...
- CHICO, Calif. (January 13, 2021) – Klean Kanteen today announced an expansion of its TKWide stainless steel vacuum insulated water bottle line with new colors, designs and caps, giving users a more tailored drinking...
- WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help...
- Brevard, NC – January 13, 2021 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is poised for growth in 2021 and is expanding its team, most recently with the hire of...
- Elkhart IN – January 13, 2021 Dometic envisions a future with their customers happily enjoying their natural playground. To further the realization of this goal, Dometic joins the Conservation Alliance, a group of companies...
- San Francisco, CA – January 13, 2021. Just in time for 2021 wellness resolutions, Flume announced today the launch of the first-ever line of botanical supplements created to help athletes experience the flow state, an optimal...
- SAN JOSE, COSTA RICA (January 13, 2021) – Following the first cancelation in its 28-year history, organizers of the La Ruta mountain bike stage race have announced that the 2021 event, scheduled to take...
- SANTA CRUZ, CA., January 12, 2021 – Future Motion, maker of the popular Onewheel electric boards, today announced that it has received the prestigious Chicago Athenaeum’s 2020 GOOD DESIGN® Award for the Onewheel Pint....
- OCEANSIDE, Calif. (Jan. 12, 2021) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces the launch of its groundbreaking Mirage® iTrek Series, a collection of extraordinary inflatable pedal kayaks that...
- REDONDO BEACH, California (January 12, 2021) — Today, Body Glove welcomes professional surfer and filmmaker Hunter Jones to its athlete roster as the first of three new team additions to be announced soon. Jones...
- WALTHAM, MASS. (Jan. 12, 2021) – Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine11Collection, a triad of grippy, protective trail shoes built on a trusted foundation of PWRTRAC™ rubber lugs and...
- January 12, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director...
- Tustin, CA, January 12, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of the new seasonal color variant for its award winning COROS VERTIX Premium GPS Adventure...
- BOULDER, Colo. – January 12, 2021 – ARTILECT®, a new action/outdoor brand, today announces that Sonia Lunardon has joined its team in the role of Director of Technical Design and Development. Lunardon joins Design...
- Longmont, Colorado (January 12, 2021) — In support of its mission of people powered do-goodery, Can’d Aid has partnered with Sleeping Giant Brewing and Boulder Beer Company to can clean drinking water for distribution...
- Washington, D.C. (January 12, 2021) – As part of its continued effort to support Title I schools and student access to park experiences, National Park Trust today announced its Kids to Parks Day School...
- Each state in the U.S. has its own plan for doling out the COVID-19 vaccine, those at the top of the list include obvious professionals like healthcare workers and emergency responders. But in Vermont,...
- Ever dreamed of working as a photographer, wildland firefighter, or gear designer? Six pros tell you what it takes to get their careers. Backpacker
- The former Echo Lake Campground, 235 acres that includes a 2,200-foot stretch fronting Echo Lake in Burrillville is a $2-million purchase whose campground’s location on the Pascoag Reservoir makes it a key recreational asset...
- Known for value-oriented hardgoods for the campsite, Kelty breaks into the burgeoning world of CBD salves, creams, and sprays, with products specifically formulated for pain relief, using made-in-USA, FDA-approved ingredients. GearJunkie
- There are four main teams attempting K2, with a total of about 60 people in basecamp. Will 2021 be the year that the prized first winter ascent of K2 is made? Climbing
- HIGGANUM, Conn. (January 11, 2021) – GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as a new...
- Baar, Switzerland., Eagle, Colorado — Capranea, Switzerland’s leading alpine inspired luxury brand, announced today that it has secured a strategic private investment to drive global expansion. As part of the agreement, Progression Brands Group...
- ROCKFORD, Mich. (January 11, 2021)— Merrell is proud to partner with Jenny Bruso and @UnlikelyHikers for the launch of their new hiking boot collaboration. Seeing a need to have more diversity represented in the outdoors,...
- Minneapolis — Progression Brands Group (PBG), an operating company committed to partnering with emerging brands, today announced the expansion of their business to include Strategic Advisory services. Having built a reputation as the go-to operating...
- (January 11, 2021 – Park City, UT) – Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager....
- SAN DIEGO (Jan. 11, 2021) – In its ongoing quest to open up the world of camping to anyone and everyone interested in adventure and exploring, Sēkr, creator of The Vanlife App, the only...
- Musicians and visual artists decorated Yeti coolers that are being auctioned off to support live performance crews have been out of the job since the start of the pandemic. Gear Patrol
- Durango, Colo. (January 8, 2021) – Verde Brand Communications, a full-service brand communications agency focused on the outdoor and active lifestyle markets, announces Rachel Gardner as Chief Innovation Officer (CIO). Gardner is a digital-marketing...
- HAVERHILL, Mass. — SWIX athletes Jessie Diggins and Rosie Brennan have made history, finishing first and second in two FIS World Cup Cross-Country races during the third and fourth stages of the 2021 Tour...
- Boulder, Colo. (JANUARY 7, 2021) — Backcountry Access (BCA) is releasing two avalanche education videos focusing on snowmobile-accessed backcountry skiing. These videos, targeted at new users, are well-timed with the explosion in popularity of...
- Sales of Hydro Flask were “challenged” by a soft back-to-school selling season in the third quarter ended Nov. 30, as most U.S. students were learning remotely outside the classroom. Hydro Flask in the quarter...
- Hipcamp, a startup that pairs people who wish to pitch their tents with landowners who want to accommodate them, has finalized $57 million of investment in a Series C funding round, now with a...
- Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who...
- Cortez, CO – January 7, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is proud to announce its sponsorship of record-breaking mountaineer Nimsdai Purja MBE as he attempts to climb...
- RICHMOND, Va. Jan. 7, 2021 — Buddy (https://buddyinsurance.com/) — an e-commerce startup offering instant accident insurance for anyone who is active outdoors, from neighborhood cyclists to international adventurers — today announced that it has...
- Lausanne, Switzerland: World Obstacle, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the launch of the 2021 Altitude OCR World Championships, the World’s Highest OCR, produced by E.P. Global Events and scheduled from...
- OOSTERHOUT (the Netherlands) – Jan. 7, 2021 – The Liv Racing Women’s WorldTeam, formerly CCC-Liv, will unveil its new team kit to the public for the first time on Sunday, January 10 when new...
- Emerald, the parent company of Surf Expo and Outdoor Retailer announced that it has acquired PlumRiver, the company behind Elastic Suite, a digital B2B platform for a total purchase price at closing $34 million,...
- RV Retailer, launched in early 2018 by a group of veteran automotive retail executives, is expected to close its latest dealership acquisitions in February and, in the process, affirm its position as the nation’s...
- The Pacific Crest Trail Association and US Forest Service finally announced they will issue permits for thru-hiking the PCT this year, in the same numbers as last year after some debate about whether the...
- The North Face and unlikely partner Gucci are teaming up with another surprising source: Pokémon Go. Yes, you can now rock the latest fashion (before it even hits stores) on your avatar in the...
- Culver will serve as a director and member of its Compensation Committee effective January 5, 2021. businesswire
- Colorado Springs – To celebrate the 25th Anniversary of the American Trail Running Association (ATRA), the non-profit is evolving its brand identity. Today ATRA unveils a new logo, colors and font on its website...
- Bend, Ore., January 6, 2021– The Conservation Alliance and 77 business members spanning the outdoor, craft beverage, financial, and renewable energy industries penned a letter to President-Elect Biden urging him to take immediate action...
- Haarlem/Alkmaar – After 25 years of cooperation, MYLAPS Sports Timing and sports organization Le Champion have signed a new agreement for 4 years. This means that all participants of Le Champion cycling, running and...
- Portland, OR – Rider-owned and operated snowboarding apparel brand, Airblaster, announces the launch of its Winter 20/21 Collection which includes the new limited premium performance Sasquatch line, as well as Landform, an expanded collection...
- Garmin International and Garmin Services announced the acquisition of all the assets of GEOS Worldwide Limited and its subsidiaries, which operates the International Emergency Response Coordination Center, the nerve center for SOS rescue efforts....
- To locate the most fitness-friendly places for 2021, Smart Asset compared 301 metropolitan areas across the following metrics: percentage of residents who walk or bike to work, fitness professionals per 10,000 workers, fitness establishments...
- Greensboro, NC – Bikerumor’s annual Editor’s Choice posts are live, honoring the best road, gravel, and mountain bikes of the year. Additionally, Bikerumor’s team each listed their picks for the top components, gear, accessories,...
- Roark is proud to announce the release of a new path in performance apparel that values expression as much as it does function- Introducing, Run Amok. Encouraging freedom of expression through movement, the Run...
- Media Release – Stockholm, Sweden and Eagle, Colorado – January 5, 2021 YNIQ Eyewear (Spoxury TR Group AB) announces that it has selected the Vail Valley as its North American home and Progression Brands...
- DENVER, COLORADO – January 5, 2020 – This week, Ascent Protein announced a limited-time-only flavor release of their Native Fuel® Protein in Strawberry. Ascent previously released Strawberry in August 2020 and the flavor was...
- Shares of Camping World Holdings soared as the coronavirus pandemic caused people to get back to nature and away from the crowds. Nasdaq
- Skiers and snowboarders flocked to the backcountry almost immediately after resorts across the country shut down last spring because of the coronavirus. Associated Press
- Urban guys are wearing technical outdoor gear from brands like Patagonia, And Wander and the North Face. They look like they could summit Everest—but they’re probably just running to Starbucks. WSJ [paywall]
- There’s no better way to celebrate these holidays than by exploring our public lands. Outside
- Although a poll finding that a majority of the Japanese public oppose holding the Games in 2021, organizers of the Tokyo 2020 Olympic and Paralympic Games have announced that all 68 domestic sponsors have...
- Old Fort, N.C.(January 4, 2021)— In March, premium cycling apparel manufacturer Kitsbow was among the first to commercially-produce reusable fabric face masks, and one of the very few to offer a HEPA-type filter. Today,...
Thursday, January 14, 2021
Wednesday, January 13, 2021
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Thursday, January 7, 2021
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