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Bellingham, WA – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, announces its sponsorship of the 2019 Race to Alaska (R2AK), a competition with one simple...
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ELKTON, MD – W.L. Gore & Associates, makers of GORE-TEX products, recently won a Gear of the Year Award from Gear Junkie, a heavily trafficked consumer media site that tests and reports on leading...
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Castle Rock, CO (January 15, 2019) – Orange Mud expands international distribution with Endurance Touch in Puerto Rico. Endurance Touch is a run, bike, and triathlon distributor in San Juan, Puerto Rico. Orange...
- (San Francisco, CA, Jan 15, 2019) — Leading digital adventure travel platform The Outbound Collective today announced the launch of an adventure tour and lodging marketplace. Driven by feedback from the community, The Outbound...
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Bozeman, Mont., (January 14, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has entered into a one-year sponsorship agreement with the Mount Washington Observatory (MWO) as...
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DENVER, Colo. and LAUSANNE, Switzerland (January 14, 2019) – (Booth #49060) LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced notable cause-related and new distribution partnerships,...
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BOULDER, Colo. – Nite Ize®, a leading manufacturer of innovative solution-based products, is turning the world of waterproof bags upside down with new technology that makes what was once impossible, possible. The RunOff™ line...
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January 14, 2019 – Boulder, CO – Sierra Designs is proud to announce the successful resolution of a challenge in German court to their intellectual property, regarding their innovative zipperless sleeping bag. The Backcountry...
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Seattle, WA – January 14, 2019 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is pleased to announce the addition of a new Vice President of Sales to its team....
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SAN FRANCISCO, Calif. (January 14, 2019) — In the wake of significant investments from its new parent company, Royal Robbins is undergoing a brand transformation, bringing aboard 11 key new personnel in the last...
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MultiSport Research, the specialist research & consulting agency for the endurance sport industry, has released its latest Endurance Sport Social Analytics (ESSA) social media benchmarking data. The new data covers Q4 2018, a key...
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Boulder, CO (January 14, 2019) – 2019 will mark the 38th year for the Race Across America (RAAM) – The World’s Toughest Bicycle Race. Riders and Support Crews come from across the globe to race 3,000...
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SILVER SPRING, MD –January 11, 2018—The government shutdown has now stretched 21 days tying the longest shutdown in history, with no end in sight. As a result, our National Parks and other public lands...
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(Asheville, NC — January 11, 2019) — On December 20th, the 2018 Farm Bill became law, reauthorizing several expenditures in the preceding Farm Bill of 2014. Included in the bill is the continuation of...
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Park City, UT – Today, Snowsports Industries America (SIA) announced the launch of United By Winter, a climate advocacy platform for the winter sports industry. The campaign is intended to give SIA members the education...
- NEW YORK, N.Y. (January 10, 2019) — Created by a team of avid travelers, climbers, skiers and outdoor aficionados, 57hours today announces the launch of its mobile app. 57hours has created a platform where...
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(SILVER SPRING, MD –January 10, 2018) —American Hiking Society is pleased to announce the second class of NextGen Trail Leaders, bringing together rising stars in the outdoor community from all walks of life and...
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XTERRA Global LLC, owners and producers of the XTERRA World Tour, today announced a strategic partnership with Yunnan Overseas Chinese Town (OCT) Industrial Company, LTD, to bring the XTERRA Kunming off-road triathlon and sports...
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Houston, Texas (January 10, 2019) – Trail Racing Over Texas, organizer of the Brazos Bend 100 Trail Race, announces today registration for the 2019 USATF 100 Mile Trail Championship will open on Friday, January...
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BIDDEFORD, Maine (Jan. 9, 2019) — Hyperlite Mountain Gear, producer of optimized ultralight gear for passionate backpackers, thru-hikers, alpinists and other goal-oriented outdoor enthusiasts, names rygr, an integrated marketing agency for the active lifestyle,...
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STEAMBOAT SPRINGS, Colo. (Jan. 9, 2018)—Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Allstate Hot Chocolate 15/5K race series, produced by RAM Racing. The...
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January 9, 2019 (Ziano Di Fiemme, Italy & Boulder, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, today announces its membership in 1% for the Planet. By donating 1%...
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Colorado Springs, CO – The American Trail Running Association (ATRA), is going back to the past to dust-off and republish more than two decades of content in a new program presented by Salomon entitled...
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PARK CITY, Utah (January 9, 2019) — POC, a leading manufacturer of ski, snowboarding and cycling helmets, eyewear, apparel and protection, has named Brendan Murphey as Marketing Manager for North America. With over fifteen...
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January 8, 2019 – Boulder, CO – Sierra Designs wants everyone to Think Outside. That means having the right gear and apparel year-round. With a range of highly versatile, extremely attainable new insulated pieces...
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Bozeman, Mont., (January 8, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has selected a group of twenty-two outdoor experts, hiking enthusiasts, and adventure seekers as...
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Millboro, VA — The UK brand that started the recent seamless running underwear boom, Runderwear, has hired Park City-based SIMBOL Communications as their public relations agency of record. Runderwear has taken Europe and other...
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(Seymour, Conn., January 8, 2019) – Thule, a global leader in products designed for an active lifestyle, will be hosting retailers, media, and friends in the industry at a unique brand experience this June....
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NORTH BROOKFIELD, Mass. (January 8, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, is pleased to announce Burten Distribution as the exclusive distributor for Vibram’s Furoshiki line...
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Brevard, NC – Five days, 140 miles and 20,000 feet of elevation gain. The 11th Annual Pisgah Stage Race, hosted in Pisgah National Forest April 8-13, 2019, is revered as the best and highest quality stage race...
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BEND, Ore. – January 8, 2019 – The Conservation Alliance welcomes Denver-based Zodiac Event Displays as its newest member. In joining The Conservation Alliance, the boutique branding agency that specializes in soft signage and...
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OGDEN, Utah (Jan. 8, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the new Suunto Partner Program, inviting interested companies to join Suunto’s growing digital ecosystem. By...
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(Boston, MA – January 8th) – Tracksmith today launches the 2019 No Days Off Collection featuring winter running apparel made from Australian Merino wool. Since 2014, Tracksmith has celebrated the grind of winter training...
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PORTLAND, Ore. (Jan. 7, 2019) – This winter, Nike Swim unveils its first-ever gear collection, complete with training aids and equipment to build speed, strength and achieve optimum performance in the water. Available now,...
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RIVERTON, Wyo. (Jan. 7, 2019) — Lifekey, a new brand that aims to transform the way people access and share their personal health data, is pleased to launch its system of smart wearables, designed...
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Chamonix, France (Jan 7, 2019) — UTMB® International, the international division of the world-renowned Ultra-Trail du Mont-Blanc (UTMB), is pleased to provide greater details on its 2019 international trail race series. Although The Ultra-Trail...
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Velocity Sport AS is a “company put together by people of different experience and everyone with a burning interest in an active lifestyle and creating a positive shopping experience. We seek brands that stand...
- Auburn, CA – The most iconic, historic and second largest 50-mile endurance run in the U.S. is returning for its 40th year. The American River 50 Mile Endurance Run will take place on Saturday,...
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Colchester, UK – LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, proudly announces it has passed compliance testing for NSF Protocol P248 Military Operations – Microbiological Water Purifiers. This certification means LifeSaver’s...
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Portland, OR. (January 3, 2018) – BOGS° Footwear, known for footwear offering all-day comfort and durability regardless of the weather, announces a new Fall 2019 line that brings a fresh spin to their classic...
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Asheville, NC – Darby Communications, a boutique public relations firm specializing in the outdoor, fitness and wellness industries, is proud to announce selections for its 2019 Stand Up Initiative. Launched in 2017 with the...
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