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MONTEBELLUNA, ITALY (January 17, 2020) – A jury of experts from 13 nations has awarded AKU the prestigious ISPO AWARD GOLD for its new lifestyle footwear style for the AW ‘20 season, MINIMA – Designed...
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BOZEMAN, Mont. (Jan. 16, 2020) – Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, today announced the homecoming of two major figures in the bass fishing industry...
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Jackson Hole, WY (January 16, 2020) — Purple Orange Brand Communications is thrilled to announce a new partnership with Swiftwick to oversee all PR efforts on behalf of the brand. Swiftwick prides itself on being...
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WHISTLER, B.C. (January 16, 2019) – Local creative agency, Origin, Fairmont Chateau Whistler and Tourism Whistler today announced the new event Uprising, a photo competition and fundraiser to fill the Deep Winter void in...
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SEATTLE, Wash. (Jan. 16, 2020) – Adding deep experience and new energy to help direct its ongoing evolution as a brand, Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, recently...
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SILVER SPRING, MD –January 16, 2020 — American Hiking Society is pleased to announce the third class of NextGen Trail Leaders, bringing together rising stars in the outdoor community from across the country. Through...
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Lynnwood, WA – Studies and Observations Group announces the retirement of Spencer Frazer who founded the company in 1986. Frazer, one of the most prolific inventors in the knife industry, will be stepping away...
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Cortez, CO – January 15, 2020 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, expands their technical snow products with the launch of the best-in-class Soelden/Sopris Series for Fall/Winter 2020. The...
- BOULDER, CO – Backcountry Access (BCA), an industry-leading backcountry safety company, has partnered with Press Forward on media relations, product placement, and communications strategy. “BCA has been a trusted name in backcountry safety gear...
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OSLO, Norway (Jan. 15, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, has become the majority shareholder in Hvitserk of Norway creating Norrøna Hvitserk Adventure. The...
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LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across...
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BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the power and expertise of our volunteer industry leaders to advance...
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MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s...
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KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish a national network of independent...
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Taoyuan, Taiwan, January 15th, 2020 – BenQ Materials is pleased to announce the launch of Xpore, a ground-breaking new technology for waterproof and breathable textiles. Xpore is the first genuine innovation in waterproof and...
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Boulder, CO (Jan 15, 2020) — Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the acquisition of the company’s long-time North American distribution partner. The...
- Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be toeing to the line in Lyons, Colorado on February 9th to see who can conquer the elements and serious competition...
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Orange Mud, an innovator in hydration packs for endurance athletes, has signed a 3 year sponsorship for the iconic Garmin Dirty Kanza gravel bike event. Orange Mud’s CEO, Josh Sprague, noted “We’re a huge...
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Chamonix, France (January 14, 2020) – black crows, the iconic French ski brand focused on design-driven high performance ski products, will head into the new year with an energetic commitment to providing premium service...
- Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world. OutsidePR, located close to Mountain Hardwear’s flagship headquarters in...
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OGDEN, Utah (January 14, 2020) — Today, Salomon proudly announces that Lauren Fleshman will be representing Salomon footwear and hydration across road and trail as part of the US athlete team. Fleshman’s storied track...
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Louisville, CO (January 2020) – Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, will unveil the Khroma Ski Collection at the Outdoor Retailer...
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PARK CITY, UT (January 14, 2020). Today, Snowsports Industries America (SIA) announced that SIA member HEAD USA has made a significant contribution to Share Winter, as part of SIA’s Generation Snow’s industry-match initiative. SIA...
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Northfield, VT. (January 14, 2020) – As the snow begins to fly, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly debuts its new Fall 2020 collection....
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(BOULDER, CO – January 2020) – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed Braden “Pep” Fujas as an athlete, adding an influential and...
- (Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race...
- SAN DIEGO, CA – January 14, 2020 – CAF, a world leader in helping individuals with physical challenges pursue sports and physical fitness, officially launched its all new High School Adaptive Sports Program, presented...
- Atlanta, Georgia, January 14, 2020 SlayRx , a new innovator on the sports nutrition scene has added SparkPlug, a slow-release caffeine and electrolyte blend to its already robust line-up. The fun part? It’s mixed...
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BOULDER, Colo., (January 14, 2020) — Continuing their dedication to sustainable practices, Crescent Moon Snowshoes is gearing up for their award-winning Eva and Luna foam snowshoes to go biodegradable and through the acquisition by...
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BURLINGTON, VERMONT (January 14, 2020) – Hula, a collaborative innovation campus on the shores of Lake Champlain, will partner with LaunchVT in a series of initiatives designed to identify, support and grow Vermont businesses....
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SAN FRANCISCO (Jan. 13, 2020) – Roam Robotics’ award-winning Elevate ski exoskeleton that is giving new life to tired skier legs is now available for demo at 10 premier resorts nationwide. The intuitive, easy-to-use...
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STEAMBOAT SPRINGS, Colo. (Jan. 13, 2020) — Honey Stinger, the sports nutrition brand featuring honey, has appointed Scott Larson as the company’s senior brand manager. Larson’s appointment marks the third addition to Honey Stinger’s...
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MONTRÉAL, CANADA (January 13, 2020) – AKU, an Italian footwear brand known for designing and producing some the world’s most comfortable hand-crafted hiking and trekking boots, is pleased to announce that Canice Harte will join the...
- iTAB is delighted to announce a new partnership with international cross-country ski competition, Gatineau Loppet– to offer skiers the chance to personalise their finisher medals with their name and finish time. Close to 2,500 skiers, of...
- The UltrAspire team experiences a large growth percentage St. George, Utah UltrAspire is a hydration & lighting brand dedicated to working with athletes to create new and innovative gear. UltrAspire CEO, Bryce Thatcher, has...
- Create your content marketing roadmap at Peak Content Summit Need a little help figuring out your content marketing strategy? You’re not alone, according to Peak Content Summit host Tyler Benedict. That’s why they’re kicking...
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LOS ANGELES – Barebells Functional Foods™ – the leading high-in-protein, no added sugar* protein bar brand – announced today that four flavors will launch in the United States. Currently present in over 35 markets...
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Orange Mud, an innovator in hydration packs and running gear, is pleased to announce the promotion of Steve Acciarito to Director of Sales and Marketing. Acciarito has served as the company’s West Coast Manager...
- Seattle, WA – January 9, 2020 – Morakniv®, creator of quality Swedish knives since 1891, is proud to introduce a new knife which will debut at SHOT Show in Las Vegas, NV later this...
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Bend, OR (January 9, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is honored to announce...
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Bend, OR: In January, Respect Outside (RO) officially launched their campaign to end gender bias and sexual harassment in the outdoor industry. Citing a need for prevention-based trainings which speak to the adventurous, wild-natured...
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Blacklight is not only a product name. It is a promise! Black, elegant and technically perfect, the new Blacklight touring ski is impressive and is now the lightest model in its class. The Speed...
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CARBONDALE, Colo. (Jan. 8, 2020)— 5Point Film Festival, the adventure film festival rooted in sharing stories of human experiences in the outdoors, is proud to announce Stio as the title sponsor for the 13th annual...
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BOZEMAN, Mont. (Jan. 8, 2019)– Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, today announced the launch of the Spring 2020 product line. Simms unveiled the full...
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When Patagonia’s revamped Torrentshell 3L line of waterproof/breathable jackets debuts at retail in Spring 2020, the industry will see not just a new benchmark in durable rain protection, but also the resumption of a...
- BALTIMORE, Md. – Big Run Media, a full-service branding, social media, and creative design agency, announced today that it will manage the digital marketing efforts for Salming Sports North America. Salming is a Swedish-based...
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“Banner ads are dead, we want Content Marketing!” Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference...
- Sparta, NC – January 7, 2020 – The Get Outside Mountain Relay is proud to announce that registration has opened for its fourth annual race, to be held June 5-6, 2020 among the beautiful...
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KANSAS CITY, MO. (Jan. 7, 2020) – Leading two-way communications and weather radio manufacturer, Midland Radio, announced today a partnership with Jeep Jamboree as the official communications sponsor for the 2020 Jeep Jamboree Adventure...
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BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road...
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Washington, D.C., January 7, 2020 -National Park Trust announced that their donors just helped preserve the geothermal wonders of Valles Caldera National Preserve in New Mexico by securing a remaining land parcel. This victory marks...
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Sheboygan, WI. (January 7, 2020) –Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to announce the addition of Dana Gibson as Director of Sales. She will primarily oversee the...
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Boulder, CO (January 7, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today announced the addition of Tim Ams as Director of Sales to their expanding team. Ams will...
- LOS ANGELES (January 7, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today that it signed Cassandra (Cass) Martin as a brand ambassador to promote...
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SEATTLE, WA (January 7, 2020) – There’s something about drinking coffee in the great outdoors that just makes it taste better. It’s not the overly-complicated drink order shouted into a drive-thru window, but rather...
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STEAMBOAT SPRINGS, Colo. (Jan. 6, 2020) — Entering its 10th anniversary year, the ‘Steamboat Stinger’ race is set to change hands. Partners in Routt County and Routt County Riders, two local nonprofit agencies, will...
- Cincinnati, OH, January 6, 2020 — INFINIT Nutrition, a sports nutrition company that revolutionized the industry with its patented lineup of custom-blended nutrition solutions, has unveiled a brand new Custom Protein Recovery online platform...
- See LEOMO’s TYPE-S at the 2020 Consumer Electronics Show, Booth IW-9/Aria West LAS VEGAS (Jan. 6, 2020) — LEOMO, Inc., a leading international technology and sports innovation brand, proudly releases its revolutionary TYPE-S sports...
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HELSINKI, FINLAND (Jan. 5, 2020) – The long-awaited next generation of Suunto arrives with the reveal of the new Suunto 7, a premium smartwatch that combines Suunto’s versatile sports expertise with the helpful smart...
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