- Ogden, UT (November 12, 2019) –Atomic, the fastest growing ski brand in North America, is proud to announce a new partnership with Sun Valley Guides. Effective immediately, Atomic will serve as Sun Valley Guides’...
- Durango, Colo. (November 12, 2019) –Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is excited to partner with Colorado Recovery to provide a...
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PORTLAND, Ore. — KEEN, Inc. (KEEN), the Portland, Oregon-based brand on a mission to create original and versatile products, improve lives, and inspire adventures outside, continues its “Consciously Created” approach by choosing materials that...
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Denver, CO (November 12, 2019) – The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their...
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Tustin, CA, November 12, 2019 – COROS Wearables Inc., makers of endurance sports wearables, announced today their first Smart Running Accessory with the addition of the COROS Performance Optimization Device (POD). According to COROS,...
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San Diego, CA — SportRx, the leader in sports prescription eyewear, has been recognized among Outside Magazine’s Best Places to Work in America for the fifth time. SportRx was noted for maintaining perks like...
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PORTLAND, Ore. (November 11, 2019) — KEEN, Inc. (KEEN), the Portland, Oregon-based brand on a mission to create original and versatile products, improve lives, and inspire adventures outside, is fusing its outdoor heritage with...
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Port Hope ON, Canada (November 11, 2019) — Building on the momentum of the first REGGIE Ramble, REGGIE has announced they will again host their gravel event in 2020, with the same formula that...
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MONTROSE, Colo. (November 8, 2019) – Mayfly Outdoors, the award-winning manufacturer of premium fly-fishing products, announced today that it completed its acquisition of international fly line manufacturer, Airflo. Founded in 2012, Mayfly is best...
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Asheville, NC – November 8, 2019 – Diamond Brand Gear, an American outdoor gear maker, is excited to debut an updated, modern approach to the classic wall tent. The newest addition to the brand’s line...
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Boulder, CO, Lakewood, CO and Park City, UT November 7, 2019. Today, the Outdoor Business Climate Partnership (OBCP) applauded the formation of the new bipartisan Senate Climate Solutions Caucus. The new Senate Climate Solutions...
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LOUISVILLE, Colo., (November, 7 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a number of new shoes, including the brand’s first ever shoe designed specifically for gravel riding, a...
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LOS ANGELES (Nov. 7, 2019) – Front Runner Outfitters transforms Toyota’s 5th generation RAV4 from an everyday commuter to a weekend warrior rig with the release of the Toyota RAV4 Slimline II Roof Rack Kit....
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ANNECY, France (Nov. 7, 2019) — Salomon Sports, the global leader in trail running and winter sports equipment, unveils details of its developing Play Minded Program, which addresses the outdoor company’s immediate and long-term...
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Point 6, manufacturers of best socks and baselayers for you and the planet, are happy to welcome renowned polar explorer John Huston to their team of Ambassadors. A veteran of the first American unsupported expedition to the North...
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Aschheim, November 2019. Ski touring specialist DYNAFIT, the world’s market leader for tech bindings, underscores its quality standard and its confidence in its products with a significant development: From the winter season 2019-20 onwards,...
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Seattle, WA – November 6, 2019 – Ignik wants to make sure cold weather doesn’t stop you, or your devices, in your tracks this winter. The emerging Seattle-based brand proudly announces the addition of...
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Carlsbad, CA – November 6, 2019 – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, announced today the official Fair Trade certification of their long-time factory partner,...
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Local worldwide and always expanding: KAVU taps Bizness Enabler for Germany and Austria distributionSEATTLE – KAVU’s brand of true outdoor wear just got a leg up in the international scene, signing on with distributor Bizness Enabler GmbH to bring the full line to Germany and Austria for... -
SAN DIEGO, Calif. (Nov. 6, 2019)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled...
- (Åre, Sweden) November 5, 2019 – Elevenate, makers of modern mountain life performance apparel, has announced the launch of its Fall/Winter 2019 Nordic Dreams collection. Inspired by the northern lights in a sharp contrast...
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DENVER, Colo. (November 5, 2019) – James Niehues, the artist behind more than 300 ski resort trail maps worldwide, is among eight snow sport industry legends to be inducted into the U.S. Ski and...
- Bend, Ore., November 5, 2019– The Conservation Alliance is in Washington D.C. this week advocating for land and water protections across the country. Conservation Alliance staff is joined by representatives from five member companies...
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ROCKFORD, Mich. (Nov. 5, 2019) — “The Crown” features thru hiker, veteran and Merrell Ambassador Will “Akuna” Robinson as he completes the Triple Crown of Hiking: the Appalachian Trail, the Pacific Crest Trail, and the...
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LATHAM, N.Y. (Nov. 5, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, today introduced PrimaLoft® P.U.R.E.™, a proprietary manufacturing technique that reduces carbon emissions by as much as 48%. P.U.R.E., which...
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PARK CITY, UT (November 4, 2019). Today, Snowsports Industries America (SIA) released its annual SIA Participation Study alongside a new Snow Sports Participation Insights Report. The 2018-2019 SIA Participation Study is a comprehensive look at...
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PHOENIX, Nov. 5, 2019 (GLOBE NEWSWIRE) – CoolEvents, LLC (“the Company”), the nation’s largest experiential event company, recently filed a lawsuit in the Arizona Superior Court against Obstacle Racing Media (“ORM”) and its proprietor...
- STEAMBOAT SPRINGS, Colo. (Nov. 5, 2019) –SBT GRVL, a world-class gravel bike experience set in the picturesque ranching town of Steamboat Springs, Colo., will open registration Dec. 3 for its second-year event. SBT GRVL welcomed...
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Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 edition of the industry-leading Conference will be held at Fayetteville, Arkansas, October 21 – 24....
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Events.com, a mobile-first event management and registration platform, today announced its partnership with Sagan Fondo: Gran Roadie-Oh! as the official registration platform for its multi-faceted cycling event. Participants and exhibitors can now register for...
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WHISTLER, B.C. (November 4, 2019) — Award-winning outdoor marketing and content agency Origin and Mike Wiegele Helicopter Skiing today released the trailer for Call Me Crazy. The short film—set for release on December 9...
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Portland, OR – Nov. 4, 2019 – In 20 years, Snow Peak USA has gone from a modest distributorship in a residential garage in Portland, OR in 1999 to a 30 member team, with...
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Teton Gravity Research (TGR) just flipped the switch in their offices, committing to run their Wilson, WY headquarters on 100% local Green Power. This decision ensures that all of the electricity purchased by TGR...
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BURLINGTON, VERMONT (November 4, 2019) – Hula, a state-of-the-art office, coworking, conference, and events campus on the shores of Lake Champlain, is partnering with Pale Morning Media for public relations and strategic communications to support...
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Orange Mud, LLC makes Entrepreneur Magazines, Entrepreneur 360, list for 2019. See Orange Mud’s rank and info here. CEO Josh Sprague noted, “I’ve been reading Entrepreneur magazine for probably 20 years now, so it’s...
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Portland, Ore. (Nov. 1, 2019) – Today Nike Swim unveils its most innovative performance swim goggle to date: the Nike Vapor. Nike Swim’s pinnacle performance, FINA approved goggle is engineered to minimize drag and...
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Fountain Valley, CA (Nov 1, 2019) – Nathan Sports, leader in running hydration and visibility, is proud to launch the Hypernight Collection of running accessories. This series of gloves, hats, beanies, and headbands features...
- DURHAM, N.C. (November 1, 2019) — Since its inception, community and helping those less fortunate has been a cornerstone of Balega International. This year, Balega is proud to launch a limited edition collection of...
- Durango, Colo., (October 31, 2019) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah has been invited to present at the 26th annual...
- Bend, Ore., October 31, 2019 – The U.S. House of Representatives passed H.R.823, the Colorado Outdoor Recreation and Economy (CORE) Act today. The CORE Act is the first statewide Colorado wilderness legislation to pass...
- LEE COUNTY, Fla. (Oct. 31, 2019) – More than 500 of the world’s best sailors will take to the waters of Captiva Island over the next two weeks as they race for glory at...
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BOULDER, Colo. (Oct. 31, 2019) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably built outerwear, continues to grow its presence in the U.S. market with the addition of regional sales...
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Northfield, VT. (October 31, 2019) – Just in time for opening day at mountains across the US, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is adding...
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The USA 24 Hour World Championships is a 24 hour running competition where the fastest qualifying runners in the world compete, as teams and individually, for the most mileage in 24 hours on a...
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Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of...
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NEW YORK CITY (October 31, 2019) – Frontier X, the next-generation, chest-worn tech device that gives runners and coaches the most accurate read on effort, training load, and heart health, will make its global debut...
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WASHINGTON, D.C. – On Wednesday, Oct. 30, PeopleForBikes hosted bicycle industry leaders from across the nation in Washington, D.C. to advance the industry’s priorities at the federal level. Eleven executives met with their Congressional...
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AUSTIN, Texas (October 30, 2019) – Shār Snacks, a sustainably-minded and innovative snack food company, appoints Verde Brand Communications as its public relations and communications agency of record. Verde, a full-service integrated agency focused...
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Park City, UTAH (October 30, 2019)— POC, which has built an international reputation on safety, innovation and design, and Exeger, a Swedish deep tech company manufacturing a unique material that converts light energy to...
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Asheville, NC – October 30, 2019 – Darby Communications is proudly expanding its Stand Up Initiative in 2020 by partnering with local digital branding agency Status Forward. By joining forces, the two agencies will...
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The HydraQuiverTM Single Barrel was Orange Mud’s first running hydration pack. The initial idea was to create a simple pack that carries quick to fill fluid, in the most stable place on your body, with...
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Washington, D.C., October 30, 2019 – The National Park Trust (NPT) today announced the launch of its free ParkPassport mobile app in partnership with Blue Star Families (BSF) to provide families across America with...
- Salt Lake City, UT — October 30, 2019 — WANDRD— creators of high quality camera gear that inspires people to get out and live passionately — has partnered with BoldBrew to manage and execute...
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AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the...
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OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span...
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