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San Francisco, CA (June 2020) — Somewear Labs, a leader in off-grid communication technology, is proud to receive a Gold Edison Award in innovation for its Somewear satellite communicator. Somewear was chosen as a...
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Sheboygan, WI. – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, has reopened its factory as Wisconsin’s stay-at-home restrictions have been eased by Wisconsin Governor Tony Evers. In addition, the...
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ASHEVILLE, NC — With 81 retail members comprising 182 storefronts nationwide, Grassroots Outdoor Alliance (www.grassrootsoutdoors.com) is a national association working together for the long-term health of independent specialty outdoor retail. For their new Connect Hub,...
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Tokyo, Japan, June 4, 2020 – Toray Industries, Inc., has announced a supply chain breakthrough that will make its Nylon Primeflex fabric available to the worldwide market. Since its introduction five years ago, Nylon Primeflex...
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As stay at home orders begin to ease and people find themselves looking for ways to give back to their community, Can’d Aid — a Longmont-based nonprofit focused on people powered do-goodery — is...
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New York, NY (June 4, 2020) — 57Hours, the company that connects individuals with certified guides for outdoor adventures, recently compiled the results of a survey of independent mountain guides to explore the effects...
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British outdoor brands Rab and Lowe Alpine, owned by Equip Outdoor Technologies UK Ltd., are excited to announce that they are now an approved member of Fair Wear Foundation. Fair Wear is an independent...
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Kula Cloth Unveils In Solidarity Collaboration with Artist Latasha Dunston and Activist Teresa BakerSEATTLE – June 3, 2020 – Kula Cloth, Teresa Baker of the In Solidarity Project – Outdoor CEO Diversity Pledge and Artist Latasha Dunston of Jitterbug Art Studio unveiled their product collaboration to raise... -
San Pedro, California (June 2, 2020) — Croatian upstart e-bike brand Greyp Bikes (pr: grape) is incredibly proud to have officially launched its US operations on May 28th. The award-winning, flagship G6 electric-assist mountain...
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BOSTON, Mass. – Spartan, the world’s leading endurance and extreme wellness brand, succeeded in hosting its biggest event yet in collaboration with World OCR – with more than 40,000 athletes posting results in 24...
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Silver Spring, MD – This Saturday—June 6—people in every US state will celebrate American Hiking Society’s National Trails Day®. During the pandemic, people across the country have been realizing and appreciating the powerful health...
- FRUITA, CO — Desert Gravel is proud to announce Salsa Cycles as the title sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) travels around and...
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SAN FRANCISCO, Calif. (June 1, 2020)– Commitment to environmental and social responsibility has been at the core of the Royal Robbins business since the outdoor apparel brand’s inception more than 50 years ago. Royal...
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Buffalo, NY (May 29, 2020) – Deuter, LEKI and LOWA announce the launch of the #VentureLocally campaign, a 12-week long Instagram contest starting Monday, June 1, that encourages people to responsibly get back outdoors...
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EMPORIA, Kans., May 29, 2020 —Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off...
- SAN DIEGO, California – May 28, 2020 – 100%, the San Diego-based sports performance company, announced today its updated Minimum Advertised Price (MAP) policy to ensure that all online and brick-and-mortar retailers maintain the...
- Durango, Colo., (May 28, 2020) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyon country of southeast Utah, is excited to announce the addition of Dr....
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Carlsbad, CA – May 28, 2020– prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, is proud to announce it has achieved Level 4, the highest rank as a...
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Fenix Lighting is proud to introduce the super-bright, rechargeable PD40R V2.0 flashlight. The upgraded PD40R V2.0 is not only built with an extremely high 3000 lumen output but also with a significant amount of...
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OGDEN, Utah (May 27, 2020) –Today, Salomon announces a partnership with the Continental Divide Trail Coalition (CDTC) in which the outdoor brand will donate a portion of sales to the cause to support the...
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LOUISVILLE, Colo. (May 27, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, has partnered with The Shed to provide outdoor enthusiasts...
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SAN FRANCISCO, CA (May 27, 2020) – Backbone Media, the country’s leading active lifestyle media agency, is working with Bank of the West to increase awareness that Bank of the West has the strongest...
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BOSTON, Mass. (May 26, 2020) – On the heels of its 10-year anniversary, Spartan, the world’s leading endurance and extreme wellness brand, looks to host its biggest event yet. “Project Unbreakable: The World’s Largest...
- BOSTON (May 26, 2020) – Today, a cohort of outdoor industry brands announced the Perfect Mile, a global virtual run to raise money for those helping to fight COVID-19. Inspired by the legacy of Sir...
- Colorado Springs, CO – The American Trail Running Association (ATRA) is supporting the effort of the World Mountain Running Association (WMRA), to recognize the amazing achievements of mountain runners worldwide. To this end, the WMRA...
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BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes....
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OGDEN, Utah (May 26, 2020) – Today, Salomon announces the WMN Virtual Half, in partnership with Strava, which will take place during the May 29th weekend. This virtual event replaces the inaugural Salomon WMN Trail ½ Marathon, which was cancelled like many spring...
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From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a...
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SEATTLE, Wash. (May 26, 2020) – After converting its onshore manufacturing facilities over the last 60 days to address the national shortage of Personal Protective Equipment (PPE) in the medical and defense communities, Outdoor...
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MANCHESTER, Vt. (May 26, 2020) —Orvis, the family-owned outdoor retailer, announces the appointment of Simon Perkins to president, effective immediately. Perkins will assume full strategic and operational leadership of the company as president, and...
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SAN FRANCISCO / SEATTLE – May 26, 2020 – Filson and Helinox, two brands known for creating essential, high-quality gear for the outdoors, today announce a new collaboration that combines function, comfort and a...
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