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Burnaby, BC – Mustang Survival®, the North American brand renowned for innovative solutions for the most demanding marine environments, is celebrating the United Nations international observance of World Water Day, March 22, 2019 on...
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Costa Mesa, CA – To better serve the grab-and-go, health conscious and active consumer, MODe Sports Nutrition has introduced new, single serve Energy Blocks in a branded display box. “The new display format allows...
- MORGAN HILL, Calif. (March 21, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, today announces its sponsorship of leading UCI pro women’s cycling team BePink....
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San Diego, CA (March 21, 2019) – Seirus, leaders in technical face, hand and head protection, is excited to share their new line of gloves featuring patented Heatwave technology. Three new gloves and two...
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Whistler, BC March, 2019 – Origin is thrilled to announce it has signed a new partnership with the internationally recognized outdoor brand L.L.Bean. Origin will be advising on L.L.Bean’s overall brand content strategy, as...
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BEND, Ore. (March 20, 2019) — Cairn, the leaders in outdoor product curation, today introduced the outdoor industry’s first highly-personalized online retail experience: Kitted by Cairn. Launching initially as a beta program, Kitted’s data...
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Milton, DE — Dogfish Head Craft Brewery (www.dogfish.com), the independent brewing icon known for brewing off-centered ales for off-centered people, will be teaming up with Pale Morning Media, a national boutique public relations agency...
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Seattle, WA – March 20, 2019 – Back in 2015, leading outdoor accessory brand UCO Gear launched the UCO #TrashTag Project, a social movement that encouraged the public to clean up litter on trails,...
- Berkeley, Calif. (March 20, 2019) — GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN® and IRONMAN® 70.3® events. GU Energy Labs will support each event with...
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Boulder, Co (March 20, 2019) – This winter brought historic snowfall for much of the country, and when that sweet, sweet pow melts, it’s going to be one awesome whitewater season. And the Recon...
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Please welcome the twenty sixth American Trail Running Association (ATRA) Trail Ambassador presented by CamelBak, and the third in 2019. Native New Yorker Laura Howard, age 32, is a runner, volunteer, and tireless advocate...
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PARK CITY, Utah (March 20, 2019) – Specialty retailer Backcountry announces the launch of its largest owned brand product expansion yet, introducing climb, mountain bike, and winter collections as well as outdoor lifestyle apparel...
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PARK CITY, Utah (March 19, 2019) – Stio, the mountain lifestyle brand based in Jackson Hole, Wyo., is proud to announce that its newest Mountain Studio retail store in Park City, Utah is now...
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FERNDALE, Wash. (March 19, 2019) – Why recover when you could re-energize? Superfeet, the industry leader in underfoot shape and support for more than four decades, is pleased to announce the debut of the...
- SEATTLE, Wash. (March 19, 2019) — Therm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1972, and this year is no different as Backpacker Magazine honors the brand with its 2019...
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Mystic Lake, Minnesota, March 19th, 2019: Ultimate Ninja Athlete Association (UNAA) the official global league of World OCR, the Fédération Internationale de Sports d’Obstacles, announced today the dates and location for the UNAA World...
- (Columbia, MO) March 18, 2019 – BUBBA™, a fishing lifestyle brand known for its high quality angling equipment designed by fishermen, for fishermen, has announced the debut of its brand new Lithium Ion Electric...
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Bend, OR (March 19, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to...
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Colorado Springs, CO – The American Trail Running Association (ATRA) announces Athletes for a Fit Planet as a partner in the Event Standards Program. ATRA’s Event Standards Program debuted in 2012, and now includes...
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(Santa Rosa, CA) March 19, 2019 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, is pleased to announce the launch of its Triple...
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Cincinnati, OH, March 19, 2019 — INFINIT Nutrition introduces a unique café-style product as the latest addition to their line of premium protein and recovery formulas. COLD BREW Performance Coffee is an exclusive blend...
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Mt. Airy, NC, (March 18, 2019) – Over the past year Nester Hosiery, a leading US manufacturer of performance merino wool socks, has experienced a large increase in the number of world-leading brand partners...
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SEATTLE – KAVU’s top new pattern for Spring 2019 is Greenhouse, and it’s already nearly sold out. A colorful array of desert succulents bursting out against a dark backdrop, the Greenhouse print permeates KAVU’s...
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Bend, OR (March 18, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won four iF...
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Irvine, CA – Mar. 18, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its best-selling Miki collection, which launched last March with the Miki Li with the addition of the Miki...
- Vancouver, BC (March 18, 2019) – Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce that their ambassador, Heather ‘Anish’ Anderson, has been named a...
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KNOXVILLE, TENNESSEE — (MARCH 18, 2019) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is taking a step toward a paper-free future by encouraging and...
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LATHAM, N.Y. (March 18, 2019) — PrimaLoft, Inc., experts in advanced material technology, today announced its PrimaLoft™ Bio® fibers are renewable in a circular economy. As a result of third-party testing, the polyester fibers...
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Enumclaw, WA (MARCH 18, 2019) – With the close of the 2019 ski and snowboard season approaching, it’s time to gather your friends and drop in on the most anticipated race of the year:...
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(San Francisco, CA) March 12, 2019 – SAN FRANCISCO – Decathlon, a globally-recognized sporting goods retail brand, announced Tuesday that its first U.S.-based major brick and mortar store will hold its Grand Opening at...
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Vancouver, British Columbia (March 15, 2019) — SOLE and United By Blue are proud to announce the successful funding of their Kickstarter campaign for the world’s most eco-friendly shoe, the SOLExUBB Jasper Wool Eco...
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Colorado Springs, CO – The American Trail Running Association (ATRA), announced that OrthoLite, the leading provider of comfort and performance insole technology found in more than 500 million shoes annually from over 350 top brands,...
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Estes Park, CO – Active at Altitude, organizers of the 2019 US Trail Running Conference has announced a discount for women trail race directors and trail runners that register during the month of March....
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Asheville, NC – Offering a more sustainable solution to footwear, Astral welcomes the Hemp Baker, Hemp Loyak and Hemp Maria to their growing collection of #NatureFirst performance casual shoes. A combination of hemp and...
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MORGAN HILL, Calif. (March 14, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, welcomes Jay Petervary to its growing ambassador team. Charismatic, focused, and...
- Golden, CO – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, have announced the launch of the Tripster, a waist pack made from over 80% upcycled materials. The Tripster is now available exclusively at...
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SAN FRANCISCO – ECHOS Communications – (https://echoscomm.com) continues to redefine the modern global PR agency with the launch of REVERB GLOBAL – a program that creates ambitious outdoor experiences for brands to tell their...
- Seattle, WASH (March 13, 2019) – Mountain Safety Research® (MSR®) is honored to receive two prestigious awards, from ISPO and BACKPACKER, for two of their standard-setting high-performance mountaineering products this spring. The MSR DynaLock...
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LONGMONT, Colorado – Instilling a love of the outdoors in the next generation is easier than ever with a re-engineered line of three new Kid Comfort carriers, plus a women’s specific option from Deuter....
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Durable and functional, the Thule Crossover 2 are bags designed to keep everything organized and accessible. The all-new Thule Crossover 2 luggage line will debut at The Travel Goods Show in Las Vegas, Nevada...
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LYNNWOOD, Wash. – It’s impossible to be completely ready for all of the daily challenges of 21st century life, but SOG Knives & Tools prides itself in making multi-tools that meet virtually any situation...
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(Colorado Springs, CO) – Nicholas Hill Group, Inc. (NHG) is pleased to share event cancellation coverage results from 2018 that total more than 15,000 participating events having received cancellation protection for perils that include adverse weather,...
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(OAKLAND, Calif. – March 12, 2019) – Helinox (helinox.com), the leading designer of portable chairs, tables, cots and accessories for the outdoors, today announced progress on its ongoing campaign to increase awareness and prevent...
- HOUSTON, TX (March 12, 2019) — TAXA Outdoors, the leading outdoor manufacturer of lightweight, adventure campers and trailers is exhibiting at the first-ever RVX: The RVX Experience, in Salt Lake City March, 12-14 at...
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Castle Rock, CO – Orange Mud expands international distribution with Global Hydration in Canada. Global Hydration has been thinking outside of the bottle since 2001 when it developed a portable water purification system for...
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Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, will once again be onsite for the 2019 Bassmaster Classic presented by DICK’S Sporting Goods,...
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Heliconia is proud to announce the release of a new series called “Winter Tips”. Hosted by Eric Hanson, expert backpacker and star of the popular Epic Trails TV show, the series provide viewers with...
- SAN FRANCISCO, Calif. (March 11, 2019) — Royal Robbins unveils its Spring 2019 collection of men’s and women’s apparel in conjunction with a new brand campaign laser focused on active travel. Created by San...
- Bend, Ore., March 11, 2019 – The Conservation Alliance announces that Executive Director John Sterling will transition out of his role later this year. Following is a statement from John: Dear Conservation Alliance Members...
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A Transalp second to none: Speed Alpinist and DYNAFIT General Manager Benedikt “Beni” Böhm pushes the limits of time with his project “Speed Transalp – Non-stop.” On March 09-10, 2019, Böhm crossed the Alps...
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Leadville, Feb. 11, 2019—Famed long distance runner and two-time Olympian Kara Goucher is set to switch to the trails, officially announcing her debut at Life Time’s Leadville Trail Marathon on June 15, 2019. Kara...
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Corte Madera, CA – Every Man Jack and Tough Mudder have partnered to create an upgraded shower experience for participants to #cleanupnice for the 2019 and 2020 North American event series. As the official...
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