PrimaLoft and adidas Mark a New Era in Collaborative Partnership
December 19, 2019
adidas to introduce the first insulation products developed by PrimaLoft x Parley for the Oceans
Latham, N.Y. / Herzogenaurach (December 2019): PrimaLoft Inc. and adidas have committed to taking their long-standing collaboration to a new level. Moving forward, the two brands will join in the strategic development of high-performance, sustainably conscious products. A key focus in this new era of partnership will be the introduction of adidas apparel that features PrimaLoft® insulation made with Parley Ocean Plastic®.
“adidas is an innovative, global partner and we are excited to strengthen our established partnership,” said PrimaLoft President and CEO Mike Joyce. “Both of our brands are pioneers in their fields and important drivers of innovation in the textile industry, especially when it comes to sustainability. We strongly believe that together we can push the boundaries of material science forward, while continuing to further our Relentlessly Responsible mission.”
PrimaLoft provides expertise in advanced material technologies, creating innovative products that elevate both performance and responsibility.
“Through Adidas Outdoor’s collaboration with world-class brands such as PrimaLoft and Parley, we can serve the next generation of consumers with what they want and need: innovative and sustainable products which perform on the mountain and in the streets,” says Tim Janaway, GM Adidas Outdoor.
PrimaLoft recently announced a strategic partnership with environmental organization Parley for the Oceans. As the first insulation provider to partner with Parley, PrimaLoft will use plastic waste intercepted from remote islands, beaches and coastal communities to manufacture high-performance insulation products. This January at ISPO Munich (January 26-29) and Outdoor Retailer + Snow Show (January 29-31), adidas will introduce the first concept styles featuring PrimaLoft® insulation made from Parley Ocean Plastic®.
“A collective collaboration between PrimaLoft, Parley and adidas is a win for each brand, as well as the environment,” said Joyce. “We all share the common goal of reducing the impact of plastic in our oceans and are working diligently to develop comprehensive solutions.”
adidas is a founding member of Parley for the Oceans. Since 2015, the brand has supported Parley in its efforts to increase awareness and protect the beauty and fragility of the oceans. In support of these efforts, adidas has developed a robust product line of shoes and apparel using Parley Ocean Plastic®. adidas will introduce apparel featuring PrimaLoft x Parley insulation beginning in 2020. In addition, both adidas and PrimaLoft have committed to the Parley AIR strategy (Avoid, Intercept, Redesign) to further reduce each company’s plastic footprint and fight together against the increasing pollution of the oceans.
About adidas: Adidas Outdoor, a growth business unit of the global leader in the sporting goods industry, has 50 years’ experience of designing and making performance products for the outdoors. Adidas Outdoor produces footwear and technical apparel for the next generation of Trail Runners, Hikers, Mountain Bikers and Climbers through the adidas TERREX and Five Ten brands. It is also responsible for all technical outerwear from the Performance brand of adidas.
Adidas Outdoor shares the company belief that “Through sport, we have the power to change lives”. Too much of modern life happens indoors; affecting health, happiness, and creativity. Spending more time outdoors is the simple solution. A global leader in sustainability, adidas Outdoor connects the mountains to the streets through products that combine uncompromised performance and modern styling.
About Parley for the Oceans: Parley for the Oceans is the global network where creators, thinkers and leaders from the creative industries, brands, governments and environmental groups come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction. The organization has formed alliances with major corporations including adidas, Anheuser Busch InBev (Corona), American Express; the United Nations; the Maldives and collaborators spanning the worlds of science, art, fashion, design, entertainment, sports, and space and ocean exploration. To know more: www.parley.tv
About PrimaLoft: PrimaLoft, Inc., an advanced material technology company based in Latham, New York with offices in Munich, Germany and Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram. PrimaLoft®, Feel the Performance™.