PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 11, 2024
ShowcasedSafa Brian Set To Unveil Pray For Speed X Ornamental Conifer Project At Sea Otter Classic
/OUTDOOR SPORTSWIRE/ – Cyclist and filmmaker Safa Brian, recognized for his PRAY FOR SPEED films, announced a collaboration with artist Nicolai Sclater, known mainly by his moniker Ornamental Conifer, in a post (https://tinyurl.com/ysshx7bd) on social media today. The project includes two pieces of hand-painted cycling equipment, a SCOTT Foil bike,...
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April 9, 2024
Showcased“Life of Fire”: New TV Series with Pitmaster Pat Martin Lights Up Outdoor Channel
DENVER/OUTDOOR SPORTSWIRE/ – Outdoor enthusiasts, barbecue aficionados, and all who savor the primal allure of cooking over fire are in for a treat as Outdoor Channel unveils its latest culinary adventure, Life of Fire, premiering on Monday, May 6 at 9 p.m. ET. The show, hosted by renowned Tennessee pitmaster Pat...
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March 27, 2024
ShowcasedAvoiding PR Scams: Remedy PR’s Bill Byrne Asked To Speak On Trend Of Deceptive PR Practices
San Diego, Calif.: Remedy PR's managing director, Bill Byrne, has been asked to be a guest on the PR Explored interview series on the rising trend of deceptive advertising practices some PR agencies are now using to lure clients. PR Explored is the public relations-focused YouTube series produced by Michelle...
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February 26, 2024
ShowcasedonWater Fish Unlocks Fishing Access for All™ As Rebrand Signals Companies’ Evolution to champion self-reliant anglers and conservation.
Boulder, CO – February 26, 2024 /OUTDOOR SPORTSWIRE/ - Breaking down barriers to entry and fostering self-reliance on the water, onWater Fish, the all-in-one fishing app, just made a bold statement with a game-changing move: offering free public land data to all anglers, regardless of experience or target species. This...
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February 15, 2024
ShowcasedUTMB World Series Welcomes Suunto as Official GPS Watch and Technical Partner
/OUTDOOR SPORTSWIRE/ – Sharing the same passion for sports and the outdoors, UTMB® World Series and Suunto, known for their world-renowned GPS multisport watches and training tools, have announced a global partnership, that will see the two companies work together to contribute to the positive development of trail running and...
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April 24, 2024
Snowsports Industries America (SIA) Leadership Summit Achieves Success in Advancing Sustainability and Climate Change Conversations
Park City, UTAH (April 24, 2024) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA) is proud to announce the successful conclusion of its Leadership Summit, which convened hardgoods industry leaders and stakeholders for a critical conversation on sustainability and climate change. Held last month in Sundance, Utah, and in conjunction with...
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April 24, 2024
Jetty, New Jersey-based Surf and Lifestyle Apparel Brand, Celebrates 20th Year While Leaning Into Its Roots
Manahawkin, NJ, April 24, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the New Jersey-based surf apparel company with a growing presence in the outdoor and active lifestyle markets, is focusing on its authentic roots and devotion to the dynamic, moody coast on which it was born. Amid a series of new hires...
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April 24, 2024
Mountain Khakis Expands Retail Footprint with Grand Opening of Traverse Mountain Outlet Store
April 24, 2024 -- Charlotte, NC /OUTDOOR SPORTSWIRE/ – Mountain Khakis, premium men’s apparel outfitter, is proud to announce the grand opening of its newest storefront at the Traverse Mountain Outlets in Lehi, Utah. Customers can shop in-person for quality outdoor apparel using the best technical fabrics, premium trims, and...
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April 24, 2024
Outside Festival Announces Lineup for Film x Ideas Series, Presented by Columbia Sportswear
DENVER, CO – April 24, 2024 /OUTDOOR SPORTSWIRE/ – Outside revealed today the lineup of 21 films selected for the inaugural Outside Festival, set to unfold in and around Denver’s Civic Center Park from May 31 to June 2. From documentaries to adventure shorts, the film lineup is one of...
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April 24, 2024
High Camp Flasks Names Purple Orange Digital Communications as PR and Affiliate Agency of Record
San Francisco, California (April 24, 2024) – High Camp Flasks, the leader in luxury all-terrain barware, is thrilled to announce their partnership with Purple Orange Digital Communications. Purple Orange Digital Communications and High Camp Flasks bring a joint excitement for fast-paced growth and love of the outdoors to their partnership,...
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April 24, 2024
Q&A with Petersen’s HUNTING New Managing Editor – Colton Heward
DENVER /OUTDOOR SPORTSWIRE/ - Recently, Petersen’s HUNTING, the leading media outlet devoted exclusively to hunters, tapped Colton Heward as its new Managing Editor. Heward is a noted big-game guide and successful outdoor journalist who’s helping to lead HUNTING’s efforts to educate, entertain and inform hunters through its print, digital and social channels....
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April 24, 2024
Back by Popular Demand: “In-Fisherman Magazine” Again Offers In-Fisherman Bass Guide Gear Box
DENVER (April 24, 2024) /OUTDOOR SPORTSWIRE/ - For the third straight year, In-Fisherman is offering bass anglers a chance to get their hands on a unique assortment of tackle and accessories with the release of its limited edition In-Fisherman Bass Guide Gear Box. Packed with more value than the previous two versions, the...
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April 24, 2024
Outdoor Channel Celebrates Milestone: 30 Years of Outdoor Adventures & Best-in-Class Entertainment
DENVER (April 24, 2024) /OUTDOOR SPORTSWIRE/ - Outdoor Channel, the nation's leader in outdoor entertainment, proudly announces its 30th anniversary today, celebrating three decades of delivering the spirit of outdoor adventure to millions of viewers. Outdoor Channel remains committed to its founding principles and the spirit instilled by George Massie,...
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April 23, 2024
Outdoor Research releases limited-edition CarryOut Duffel collaboration with freeride-skiing legend Sean Pettit
SEATTLE (April 23, 2024)/OUTDOOR SPORTSWIRE/ – Outdoor Research, the Seattle-based maker of market-leading outdoor apparel and gear, this week released a limited-edition version of their best-selling CarryOut Duffel. The OR x EVAC CarryOut Duffel 65L is a collaboration with professional freeride skier Sean Pettit and his creative project, External Vacancy (EVAC),...
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April 23, 2024
Luno Gears Up For Growth With New Strategic Partnership With The Sideways Life
BEND, OR /OUTDOOR SPORTSWIRE/ – Luno, the first-ever brand dedicated to creating a better car-camping experience, is pleased to announce a strategic partnership with The Sideways Life, a public relations and social media agency that specializes in reaching an active, adventurous audience with an appreciation for both performance and design....
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April 23, 2024
Jackson Hole Mountain Resort Marks End of Successful Winter 2023-24 Season
TETON VILLAGE, WYO. – APRIL 23, 2024/OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) is pleased to announce the close of another successful winter season, the longest in the Resort’s history. The 2023-24 season wrapped up on April 14 after a total of 143 open days on the mountain and...
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April 23, 2024
Third-annual Galactic Grinder challenges cyclists northeast of Aztec, N.M.
Cedar Hill, N.M. (April 23, 2024) /OUTDOOR SPORTSWIRE/ – Aztec Adventures hosted the third-annual Galactic Grinder gravel cycling event Saturday, attracting off-road cyclists from around the Four Corners region for 9, 35, or 50 miles among the mesas, washes, and singletrack outside of Aztec, N.M. Toward the end of their otherworldly...
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April 23, 2024
National Ski Patrol Teams Up with Mammut for a New Era of Mountain Safety
WILLISTON, Vermont (April 23, 2024)/OUTDOOR SPORTSWIRE/ – Mammut, the global leader in mountain safety and outdoor equipment, is proud to announce a collaboration with National Ski Patrol (NSP), one of the largest organizations committed to safety and rescue education for the outdoor industry. This partnership marks a significant step forward in...
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April 23, 2024
Life Intents Unveils Augmented Reality Showroom – Making Camping Tent Shopping Easier
Portland, Oregon – April 23, 2024 /OUTDOOR SPORTSWIRE/ - Life Intents, the premier canvas tent maker known for its handcrafted, high-end designs, is revolutionizing the way outdoor enthusiasts shop for their next adventure shelter. Today, the company unveils its categories-first Augmented Reality (AR) Tent Viewer, taking the guesswork out of...
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April 23, 2024
Keynote Speaker to Focus on Creating Heroes at 2024 RVDA RV Dealers Convention/Expo
Fairfax, VA/OUTDOOR SPORTSWIRE/ – Best-selling author and successful marketing executive Kevin Brown is scheduled to deliver the keynote address during the opening general session of the 2024 RV Dealers Convention/Expo on Tuesday, Nov. 12, at Paris Las Vegas. Brown is the author of “The Hero Effect” and “Unleashing Your Hero”....
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April 23, 2024
iKamper Redefines Premium Camping with New Skycamp DLX
SEATTLE, WA, April 23, 2024 /OUTDOOR SPORTSWIRE/ - iKamper, the innovative roof top tent and outdoor equipment brand from the PNW, is thrilled to announce the launch of the Skycamp DLX, the latest addition to the famed Skycamp rooftop tent family. Inspired by iKamper’s passionate community of outdoor enthusiasts, known...
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April 23, 2024
Free Camping! Nearly Two-Thirds of Campers Have Camped for Free
PORTLAND, Ore., April 23, 2024 /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos and reviews, found that nearly two-thirds (65.8%) of campers reported camping for free at least once in 2023, nearly double the rate from 2019. These results were published recently in The Dyrt’s...
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April 23, 2024
E-Mobility Company Vvolt Welcomes Chris Streight as New National Sales Manager
Portland, Ore. - April 23, 2024 /OUTDOOR SPORTSWIRE/ - Vvolt, a company focused on making e-transportation the most common form of mobility, today announces that Chris Streight has been hired as National Sales Manager to support the brand’s continued growth in wholesale channels. Since its inception, Vvolt has focused on...
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April 22, 2024
Mountain Khakis Appoints Adventure Marketing Group as New Sales Agency
April 22, 2024 - Charlotte, NC /OUTDOOR SPORTSWIRE/ - Mountain Khakis, a leading outdoor lifestyle brand, is pleased to announce Adventure Marketing Group (AMG) as its new sales representative group for the Southeastern region of the United States. Reporting to Mountain Khakis' Sales Director, Justin Julian, AMG will play a...
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April 22, 2024
Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign
April 22, 2024/OUTDOOR SPORTSWIRE/ – Outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces in honor of Earth Day to support The Conservation Alliance (TCA) by donating 5% of all online sales from April 18-24, 2024 as part of the #WeKeepItWild campaign. The semi-annual campaign includes: Backpacker’s Pantry, La Sportiva,...