RepSpark Secures $22 Million Strategic Investment to Scale E-commerce Platform Across Specialty Retail

August 4, 2026

RepSpark, the leading B2B e-commerce platform serving brands and retailers across golf, outdoor and lifestyle apparel, today announced a strategic investment of $22 million from Headlight Partners, a software growth equity firm. The investment will accelerate RepSpark’s platform development, enterprise capabilities and expansion across the specialty retail market.

RepSpark powers wholesale commerce for brands across golf, swim, fitness, tactical, footwear and more, providing a unified platform for digital ordering, product customization, digital catalogs, event microsites, accounts receivable and AI-powered insights. The platform serves more than 250 brands and 100,000 retailers worldwide and processes more than $4 billion in annual B2B transactions. RepSpark has been recognized on the Inc. 5000 list for five consecutive years.

“This investment is a testament to what we have built together with our customers and what is possible when the right partners believe in your vision,” said Meghann Butcher, CEO and Co-Founder of RepSpark. “Headlight Partners brings not just capital, but strategic expertise and a network that will help us serve every one of our customers, in golf and across every vertical we power, at a higher level than ever before. We are just getting started.” ReSpark