Debuting for Fall 2020, Switchform converts jackets into travel accessories
SAN FRANCISCO, Calif. (January 2, 2020) – Royal Robbins, the world’s leading sustainable, active travel apparel brand, disrupts the outerwear category with the introduction of its new Switchform collection for Fall 2020. Switchform outerwear takes travel functionality, versatility and convertibility to entirely new destinations. Optimized for travel, these seven new convertible jackets for men and women help active travelers venture further and experience more.
The innovation behind this outerwear line is centered in its functionality. Switchform offers two intentional benefits: it converts easily and transforms into another highly functional piece. Rather than simply being packable, each Switchform jacket transitions into another item that offers plenty of storage for other accessories without sacrificing style and quality.
Royal Robbins did not forgo the protection or quality of the outerwear for transformative features. These jackets are well built and equipped with innovative outerwear technologies. In the Switchform line, Royal Robbins uses EC0-DWR, which is an environmentally-friendly alternative that eliminates the dispersal of fluorocarbons in the environment. Additionally, a non-silver based odor control treatment lessens the harmful impact to beneficial bacteria in our ecosystem.
“Royal Robbins’ goal is to be an industry leader in innovative, multi-use designs that truly meet the needs of the modern, active traveler,” said Joanne Steinbauer, Director of Product for Royal Robbins. “We believe the simplicity, versatility and quality of Switchform will set a new standard in this space.”
For men, the waterproof parka flips into itself to become a backpack and the wind and water-resistant jacket turns into a crossbody sling. For women, there are several key items: a waterproof trench and jacket that both transition into a crossbody bag, and a lighter weight, highly water-resistant parka that becomes a roomy tote.
Check out the entire Switchform outerwear collection at Outdoor Retailer Winter Market + Snow Show (booth #39080-UL) in Denver Colorado January 29-31, 2020.
About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To learn more, please visit www.royalrobbins.com.