Rumpl and Loki Launch Premium Adventure Dog Bed on Kickstarter

November 13, 2019

PORTLAND, Ore. (Nov. 13, 2019) – Rumpl, the leader in technical blankets, announces the launch of its latest product, the Rumpl x Loki Dog Bed, on Kickstarter. While typical dog beds are bulky and don’t stand up to the wear-and-tear of the elements, the Rumpl x Loki Dog Bed combines technical materials, premium comfort and unparalleled portability to keep dogs comfortable wherever travels may take them.

“Feedback from Rumpl customers is really what inspired this latest product. After five years of building the brand, we’ve learned that not only are Rumpl blankets great for people, but dogs love them, too,” says Wylie Robinson, CEO and founder of Rumpl. “While doing research, we realized that most dog beds aren’t portable in the way that Rumpl gear is. They’re typically too bulky to travel with you and the materials don’t hold up if you take them outside. So, we saw an opportunity to design a dog bed with portability and travel in mind in order to make sure pups are comfortable everywhere they adventure.”

If there is one dog that knows travel it’s Loki the Wolfdog, who is followed by more than 2 million social media users on his Instagram channel @loki. Every day, followers watch Loki and his owner, Kelly Lund, explore some of the most beautiful natural spaces on the planet. Rumpl and Loki worked together for more than two years to develop a dog bed that combines technical comfort and durability with maximum portability. The result is a dog bed that travels, from the living room to the back of the car, to the great outdoors. This dog bed can go everywhere.

“As a dog family that is constantly traveling on the road, we really have to be selective about the kinds of gear we take with us. Loki is a large, active wolfdog, and there really isn’t a bed out there that is as durable, packable and comfortable as what his adventure lifestyle demands,” says Kelly Lund, Loki’s owner. “We’ve always been fans of Rumpl’s products, so to be able to partner up to develop a product that’s specific to the needs of Loki and dogs like him is an exciting opportunity. Loki has been testing one of these beds in the wild for a while now and we can say with certainty that he likes it a lot.”

The Rumpl x Loki Dog Bed includes two components: a stuffable blanket and a highly packable self-inflating air mattress that zips inside. The bed is reversible for two levels of pup comfort. One experience has Sherpa fleece on one side for dogs that like a cozier and softer fabric with waterproof ripstop nylon on the other. For an outdoor and more durable experience, reverse the blanket for that same nylon on one side and 100% post-consumer recycled polyester with a DWR coating on the other. Regardless of which side you choose, the bed sheds hair, debris and anything else your dog leaves behind and is also machine washable. The bed is also available in two sizes for small and large dogs, and both sizes fits standard crates.

The Rumpl x Loki Dog Bed launches on Kickstarter November 13 starting at $149. For more information, please visit the Kickstarter page here: https://kickstarter.com/projects/rumpl/rumpl-x-loki-the-travel-dog-bed

For more information about Rumpl, please direct inquiries to Account Manager Emily Banks at emily.banks@rygr.us.

About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and versatile blanket that can be used anywhere you go … or when you don’t go anywhere. https://www.rumpl.com.


Contact: Emily Banks
970-924-0704 ext. 103