Austin-based snack brand teams up with Verde to kickstart public relations efforts as its eco-friendly snack mix launches in REI
AUSTIN, Texas (October 30, 2019) – Shār Snacks, a sustainably-minded and innovative snack food company, appoints Verde Brand Communications as its public relations and communications agency of record.
Verde, a full-service integrated agency focused on the outdoor and active-lifestyle markets, will work with Shār Snacks to build awareness around its responsibly-sourced ingredients, sustainable packaging and commitment to the planet.
Shār’s nine incredible ingredients are responsibly sourced from small family organic farms and 20-percent of the brand’s net profits are donated to The Conservation Alliance — another Verde partner that plays a vital role in protecting wild places. A portion of every purchase of the snack mix serves the community and the planet, making Shār Snacks an industry leader in delicious, healthy and ethically made food.
The brand’s work towards sustainability and quality hasn’t gone unrecognized by leaders in the outdoor recreation retail community. REI recently launched Shār Snacks’ product at 32 of its flagship locations, as well as online, which is a monumental step for the growth of the brand and its ability to introduce outdoor enthusiasts to eco-friendly snacking.
“Shār Snacks has taken a classic snack and created a new and unique identity for themselves within a saturated industry. Their utilization of delicious, 100% organic ingredients and ethical foundation make their story one that we are excited to share,” said Kristin Carpenter, founder and CEO of Verde. “We are proud to stand behind a brand that is leading the way in environmentally-friendly snacking.”
Shār Snacks’ environmental stewardship stems from one of its core values: commitment to quality. After spending four years perfecting the recipe, sourcing and procuring the best ingredients, Shār is working to shake up the outdoor, fitness and sports specialty industries.
Verde will support a range of strategy and communications efforts as the brand enters into its next phase of growth. Working closely with the Shār Snacks team, Verde will share Shār Snacks’ story with the goal of elevating brand awareness, and promoting eco-friendly snacking alternatives.
“Our mission was to find a reliable and talented partner we could trust, and Verde Brand Communications was outstanding,” said Peter Rushford, founder and CEO of Shār Snacks. “The agency’s 19-year history of success speaks for itself. Working together, we will elevate the Shār Snacks brand and boost our growth. With the team’s honesty, collaboration and creativity, we will produce a cohesive brand experience and powerful narrative to take us into the future.”
About Shār Snacks
Founded in 2018, Shār is a farm-to-table snack food company headquartered in Austin, TX. They make premium healthy snacks using curated recipes and responsibly sourced organic ingredients. Shār carries a passion to support active healthy lifestyles with healthy ethical snacking. Using an “earth-first” commitment to sustainability, Shār donates 20-percent of net profits to The Conservation Alliance, and is a leader in reusable snack packaging. For more about Shār Snacks, visit sharsnacks.com.
About Verde Brand Communications
Founded in 2001, Verde Brand Communications is a full-service brand communications agency focused on the outdoor and active-lifestyle markets. It offers a range of integrated marketing and communications services, including brand strategy and positioning, public relations, digital marketing, social media, paid media and content creation. Verde’s experience includes extensive work in the outdoor, snowsports, cycling, endurance, active travel, consumer electronics, craft beer and spirits, and lifestyles of health and sustainability (LOHAS) markets. Verde’s success is tied to the passion its staff has for the industries, brands and media with whom they work. Verde has offices in Durango and Boulder, Colorado, and Jackson, Wyoming. For more about Verde, visit verdepr.com.