Solbari Expands U.S. Wholesale Growth With Expanding Outdoor and Golf Retail Network

September 24, 2026

Australian sun protection brand adds specialty retailers and sales representation following May 2026 U.S. wholesale launch

LONG BEACH, Calif. (September 24, 2026) /OUTDOOR SPORTSWIRE/ — Solbari, the Melbourne-founded Australian sun protection apparel brand known for its UPF 50+ clothing, sun hats and accessories, today announced the expansion of its U.S. wholesale business, adding new specialty outdoor and golf retailers and expanding its network of sales representatives following its U.S. wholesale launch in May 2026.

Since launching its U.S. wholesale business in May, Solbari has rapidly expanded its retail footprint, establishing new partnerships across the outdoor and golf channels in its first few months. New outdoor retail partners include Sports Basement, Hansen’s Surf Shop, Tyler’s, The Treadmill, and The Mountain Air. In golf, new partners include Brentwood Country Club, Four Seasons Lanai, Kohanaiki Golf Club, Palm Beach Country Club and Pacific Palms Resort.

The growing retail network is supported by an expanded sales representation network across key U.S. markets. Solbari works with Blue Sky across California, Nevada and Arizona; WSI Outdoor across Texas, Oklahoma, Louisiana and Arkansas; The Summit Group across the Southeast; and North Branch Traders across the Mid-Atlantic and Northeast. In golf, Bob Blanda represents the brand across California, Nevada and Arizona, while Michele Vasti covers Metro New York, New Jersey and Southern Connecticut.

The expanded sales network gives Solbari greater coverage across key outdoor and golf markets while providing retailers with localized sales support and product education. The wholesale expansion builds on the brand’s established U.S. direct-to-consumer business, with the U.S. accounting for more than 60% of Solbari’s total revenue when the company announced its wholesale expansion in April.

“Launching U.S. wholesale earlier this year, we knew there was an opportunity to bring Solbari into retailers where sun protection is already part of the conversation,” said Grayson Davis, Head of Sales at Solbari. “The response has been strong. We’re seeing retailers across outdoor and golf recognize the value of offering high-quality, technical sun protection alongside the products their customers already rely on. We’re continuing to build the right retail and rep partnerships as we expand across the U.S.”

The wholesale expansion comes as Solbari reaches other milestones in the U.S. and globally. The brand recently surpassed one million customers worldwide, and most of its certified UPF 50+ clothing, sun hats and accessories became eligible for HSA/FSA spending for qualified customers through Truemed.

As Solbari continues to expand its U.S. wholesale business, the company is seeking additional retail partners across outdoor, golf, resort, travel and specialty channels.

For wholesale inquiries, contact Grayson Davis at grayson@solbari.com.

About Solbari:

Solbari is an award-winning Australian specialized sun protection brand founded in 2014 that has surpassed one million customers. Solbari’s UPF 50+ fabrics are independently tested and rated in accordance with recognized Australian/New Zealand and U.S. standards and test methods, including AS/NZS 4399:2020 and AATCC TM183. Rated UPF 50+. The fabrics block at least 98% of UV radiation and help protect the skin they cover.

Recommended by dermatologists and trusted by customers around the world, Solbari’s clothing, sun hats, swimwear, and accessories combine technical performance, everyday comfort, and contemporary style to help make sun protection part of daily life. Solbari is a Certified B Corporation committed to helping people live sun-smart lives.

Press Contact:

Jack Taylor Worldwide
solbari@jacktaylorpr.com