News Topics
-
July 15, 2021
CAKE Establishes European Factory in Sweden
Stockholm, Sweden (July 15, 2021) - CAKE, the Swedish manufacturer of lightweight electric motorcycles announced the opening of its new factory in Albyberg, Stockholm, Sweden. In line with its sense of obligation to the planet and the bold mission to inspire society towards a zero-emission lifestyle, CAKE continues to rapidly...
-
July 15, 2021
Special Digital Release of MacGillivray Freeman’s Blockbuster Giant Screen Documentary Everest Celebrates 25th Anniversary of Historic Expedition to the Mountain’s Summit
Laguna Beach, CA, July 15, 2021— MacGillivray Freeman Films, the world’s foremost independent producer and distributor of original giant-screen 70mm films, will re-release its blockbuster giant-screen documentary Everest in February 2022 in celebration of the 25th anniversary of the production company’s historic filmmaking expedition that captured the first-ever IMAX® images from...
-
July 15, 2021
Brite-Strike’s Perfect Dream, Soft-Sided Lighted Cooler Introduction at ICAST 2021
July 15, 2021. Brite-Strike Technologies Inc. USA announced today they will introduce their lighted 24 can soft-sided watertight cooler at ICAST 2021 designed for kayak/SUP and micro-skiff fishing. Why settle for just a cooler when you can have one that has UV light inside to reduce bacteria and mold? Additional LEDs...
-
July 14, 2021
Bear activity forces Colorado campground to only allow hard-sided campers or trailers
An increase in bear activity has forced the U.S. Forest Service (USFS) to allow only hard-sided campers or trailers at Chapman Campground until further notice. Day-use at Chapman is also prohibited, White River National Forest officials said. A black bear that has been causing problems has been coming into the...
-
July 14, 2021
Jellystone Seeing Increased Interest From Investors
As a record number of families pack Yogi Bear’s Jellystone Park Camp-Resorts this year, according to company officials, an increasing number of commercial real estate investors are staking their futures in the brand, notes a press release from Leisure Systems Inc. (LSI), a company that franchises more than 75 Jellystone Parks...
-
July 14, 2021
RVDA Expo to Feature Award-Winning Marketing Consultant
Tanya Miller, president of Secret Weapon Media Agency, will host two workshops on messaging and customer acquisition in the digital marketing track at the 2021 RV Dealers Convention/Expo. The event will take place Nov. 8-12 at Paris Las Vegas. RV-PRO
-
July 14, 2021
RVLI LLC Hires Tiffany Bischoff as New Marketing Manager
Tiffany Bischoff has recently joined the RVLI LLC. team as marketing manager. In this new role Bischoff will be responsible for all aspects of marketing and industry event management, including all distributor shows and trade events, social media platforms and distributor and dealer communications. Prior to joining RVLI, Tiffany worked as a...
-
July 14, 2021
Barebells Fuels Athlete Ambassadors at This Year’s 2021 NOBULL CrossFit® Games
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at The 2021 NOBULL CrossFit® Games. “Embodying hard work and determination, our ambassadors have been training for The 2021 NOBULL CrossFit® Games for quite some time,” said Ben Jones, CEO....
-
July 14, 2021
NOCCO Supports Athlete Ambassadors in the CrossFit® Games
LOS ANGELES (July 9, 2021) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – is supporting the 2021 NOBULL CrossFit® Games and will have five athletes competing. NOCCO will be present to provide their athletes with fuel and support to help conquer the competition....
-
July 14, 2021
Purity Products® Spotlights Joint Care Supplement FLEXURON® for National Park and Recreation Month
Plainview, NY – Purity Products®, the leading science-backed supplement brand, is spreading awareness of their premium FLEXURON® supplement for Park and Recreation Month this July. Designed to help manage the wear and tear on joints, FLEXURON® delivers effective joint comfort and support to seasoned backpackers and leisure hikers as National...
-
July 14, 2021
Eddie Bauer Introduces Rental Program
Bellevue, WA, July 14, 2021—To help eliminate some of the barriers to outdoor access, Eddie Bauer is launching its first rental program with the goal of bringing technical apparel and gear at approachable costs to those looking to find themselves outside. Eddie Bauer’s rental gear and apparel will be available...
-
July 14, 2021
Olympic athletes will hang medals on their own necks
Athletes at the Tokyo Olympics will hang medals around their own necks in a bid to prevent the spread of the coronavirus, International Olympic Committee president Thomas Bach said Wednesday. Axios
-
July 14, 2021
Could Thru-Hiking Be Bad For Your Health? A New Study Makes a Troubling Find.
When Tom Heinbockel decided to make himself into an experiment, he didn’t expect the results to change the way he looked at hiking. He certainly didn’t expect it to change his health for the worse. Outside
-
July 14, 2021
ORTOVOX Reveals Forward-Thinking, Climate Neutral Spring 2022 Collection for Climbers
LONGMONT, Colo. (July 14, 2021) –ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, expands its mountainwear and backpack collections by offering a 100% climate neutral assortment comprised of sustainable resources, like hemp, organic cotton, Tencel™ and recycled polyamide. Available in April 2022, the all-new collection is highlighted by the...
-
July 14, 2021
Salt Life Announces New Coastal Retail Locations
July 14, 2021 – Columbus, GA – Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, is thrilled to announce new retail store openings for its Salt Life® brand. Storefronts in Myrtle Beach, South Carolina, and Galveston, Texas, are expected to open later...
-
July 14, 2021
Sport Sunscreen, KINeSYS, listed in Allergic Living’s Top Sunscreens for 2021
14th July 2021. Vancouver, Canada. KINeSYS SPF 50 Fragrance Free Spray Sunscreen has been listed in Allergic Living’s 2021 Top Allergy-Friendly Sunscreens. With just 13 sunscreens included, the list only includes sunscreens which meet the stringent requirements of Allergic Living, an authoritative and trustworthy source for those living with allergies. Allergic...
-
July 14, 2021
Outside Acquires Pinkbike, CyclingTips, and Trailforks, Cementing Global Content and Mapping Leadership
Boulder, Colorado — July 14, 2021 — Outside, the world's leading creator of active lifestyle content, services, events, and experiences, today announced the acquisition of Pinkbike and sister brands CyclingTips and Trailforks. The deal represents a significant expansion of Outside’s leadership position in cycling media and mobile mapping technology, and...
-
July 14, 2021
CAKE and Vattenfall Sign Letter Of Intent
CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Vattenfall, a leading European energy company, today announced their letter of intent to share expertise and know-how in their respective fields of competence with the aim to develop the first ever completely fossil-free electric motorcycle. The collaboration combines multidisciplinary expertise from Vattenfall and CAKE,...
-
July 13, 2021
Barebells Introduces Plant-Based Spin on Bestselling Protein Bars
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – announced today the launch of two plant-based protein bar flavors, available in Salty Peanut and Hazelnut Nougat. The nutty protein-packed treats will be available at barebells.com. “We are so excited to introduce a plant-based spin...
-
July 13, 2021
Hydro Flask Joins Forces with the Surfrider Foundation for 2021 Refill For Good Campaign
Bend, OR (July 13, 2021) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce its 2021 #RefillForGood campaign affirming the brand’s ongoing commitment to eliminate single-use plastic consumption and waste globally. Hydro Flask launched...
-
July 13, 2021
CAKE Announces Inaugural CAKE World’s
Stockholm, Sweden (July 14, 2021) – CAKE, a leading manufacturer of premium, lightweight, electric motorcycles, announces the inaugural CAKE World’s, a unique motocross race that will pit 16 riders, both male and female, against each other in a 4X round robin format. All riders will compete aboard the same bike:...
-
July 13, 2021
Grundéns Focuses on Performance and Sustainability for Spring 2022 Line
July 13, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces its Spring 2022 lineup, highlighted by products purpose built for fishing performance with a strong focus on sustainability. Following a successful 2021 campaign where Grundéns compostable eco-packaging was introduced to its supply chain,...
-
July 13, 2021
Rossignol appoints Nordic Category Manager for North America
Park City, UT – July 13, 2021 – Rossignol Group is pleased to announce the immediate appointment of Jeff Courter as Rossignol Nordic Category Manager, North America. Courter will now oversee Rossignol’s Nordic business throughout North America, working closely with both regional and global sales, marketing, and commercial teams to...
-
July 13, 2021
Todd Spaletto Discusses Dick’s SG’s Bold Outdoor Push
Dick’s Sporting Goods, last fall, confirmed it would launch a new retail concept, Public Lands, to explore “white space” in reaching outdoor enthusiasts. By December, outdoor industry veteran Todd Spaletto was hired to lead the project. In the coming months, the retailer plans to test the concept with two stores...
-
July 13, 2021
woom USA and woom Europe Merge for the Love of Cycling
AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021 – The children's bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will double woom’s workforce globally, optimize and enhance product innovation and evolve woom’s supply chain and...