News Topics
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April 13, 2021
Wiley X® Announces Move to Frisco, Texas
Livermore, CA. (April 13, 2021) - Wiley X®, the leading premium protective eyewear brand, announced plans to move its operations from Livermore to Frisco, Texas. The new global headquarters, manufacturing and distribution site is set to be located in the Star Business Park and completed by Q2 2022. Wiley X...
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April 13, 2021
EcoVessel Launches ‘WanderWare’ Utensil Set and Telescopic ‘QuickStraw’; Expands Line of Plastic-Free Accessories for Consumers On-The-Go
Boulder, Colorado - April 13, 2021 - This week, EcoVessel announced the launch of their new ‘WanderWare’ reusable utensil set and telescopic ‘QuickStraw,’ further expanding their line of plastic-free, reusable accessories designed for the active lifestyle consumer. The ‘WanderWare’ 7” compact utensil set features premium, food-grade stainless steel and includes...
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April 12, 2021
Tailwind Announces New Non-Profit Partnership with Outride
Durango, CO (April 12, 2021) - Tailwind Nutrition, the sports nutrition brand whose headquarters and manufacturing are based in Durango, Colorado announces its new partnership with Outride, a non-profit organization aimed at breaking down barriers so that all children have access to bicycles and a safe place to ride. This...
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April 12, 2021
Dick’s Sporting Goods Opens Interactive Store ‘House of Sports’
If you’re looking to get in a quick workout with gear off the shelf, you’ll want to check out the 100,000-square-foot building in the Eastview Mall. Called House of Sport, the store includes an indoor rock-climbing wall, golf driving bay, putting bay, and health and wellness store. A track-and-turf field sits...
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April 12, 2021
The National Forest Foundation Is Planting 1 Tree This Month for Every $1 Donated
From now until the end of the month, the congressionally-chartered NFF will match all donations to plant up to 75,000 trees, part of a greater effort by the Foundation to plant 50 million trees to battle deforestation and revive a West that was crippled in 2020 by seemingly interminable fires....
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April 12, 2021
Fjällräven Spring/Summer 2021 Products Focus on Durable, Functional and Timeless Design
LOUISVILLE, Colo. (April 12, 2021) – Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s close collaboration with nature in warmer weather and their commitment to creating products made for a...
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April 12, 2021
Black Diamond Equipment Announces Voluntary Recall for PIEPS DSP Avalanche Transceivers with Neoprene Carrying Case
SALT LAKE CITY, UT -- Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, in cooperation with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily recalling the PIEPS DSP avalanche transceivers with the neoprene carrying case. Black Diamond is the North American...
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April 12, 2021
Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey
STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested by top competitors, six uniquely formulated powder mixes hydrate athletes across three phases of their...
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April 12, 2021
Sun Valley Ski Resort Closes Out Successful 2020-21 Winter Season
Sun Valley, ID (Apr 12, 2021)– Sun Valley Resort is pleased to report a successful and safe 2020-21 winter season. April 11, 2021 marked a celebratory closing day after a banner season that held plenty of unknown barriers. “We are so thankful to our employees, guests and the wider community...
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April 12, 2021
RV Industry Continues To Set New Records
Now, just three months into 2021, industry data suggests this year could be the best on record. According to the RVIA, an industry association trade group that monitors the RV industry, manufacturers are shipping a record number of new units to dealer lots across the county that are being snapped...
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April 12, 2021
Mountain Gazette hires Conor Sedmak as Associate Editor
April 12, 2021 (North Lake Tahoe, CA) —Mountain Gazette, a bi-annual, large format print title founded in 1966, is pleased to welcome Conor Sedmak as Associate Editor. Sedmak joins Mountain Gazette, and parent company Verb Cabin, from the Colorado-based monthly Elevation Outdoors where he served as publisher. Sedmak is based in Denver,...
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April 11, 2021
Tokyo 2020 expected to use hotel as isolation facility during Olympics and Paralympics.
The hotel will be used to isolate any athletes suspected of having contracted COVID-19 at the Olympic and Paralympic Games. Those isolated would remain quarantined for 10 days. Inside The Games
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April 11, 2021
Patagonia Will No Longer Add Corporate/Brand Logos
Patagonia announced that it is “transitioning away” from adding corporate logos to its products due to environmental reasons. The company has found that adding an additional non-removable logo reduces the life span of a garment, often by a lot, for trivial reasons. SGB Media
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April 11, 2021
Yosemite to Re-Implement a Day-Use Reservation System
Yosemite National Park – Beginning Friday, May 21, visitors to Yosemite National Park will need a day-use reservation to enter the park. The temporary day-use reservation system will allow the park to manage visitation levels to reduce risks associated with exposure to COVID-19, according to a release from the National...
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April 11, 2021
RV Retailer Partners With RV Technical Institute
RV Retailer LLC announced a partnership with the RV Technical Institute (RVTI) to provide all RVR techs with access to RVTI standardized training, curriculum and certification resources through RVTI’s Authorized Learning Program. SGB Media
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April 10, 2021
Western States, GU Energy Labs Reach Sponsorship Agreement
AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...
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April 9, 2021
Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record
Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last two decades, Ibex has served as a high-end staple in customers’ closets and earned a...
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April 9, 2021
CEO of French RV OEM Trigano Makes Forbes Billionaires List
François Feuillet, the CEO of Trigano and President of the ECF (European Caravan Federation) is one of four new French billionaires who have joined Forbes’ 2021 list of the world’s billionaires. François Feuillet, who joined Trigano 1981 – in which he holds a 58% stake – largely participated in the development of...
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April 9, 2021
KINeSYS Announces 2021 Champions
Vancouver, Canada - After launching their Brand Ambassador Program in the summer of 2019, North America’s leader in active sun care, KINeSYS Performance Sunscreen, has again activated their successful Ambassador Program for 2021. The 2021 Champion Team has grown in numbers with the selection of 65+ individuals who represent the...
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April 9, 2021
Buddy Now Offers USAFL On-Demand Accident Insurance
RICHMOND, Va. April 9, 2021 — Beginning today, insurance technology startup Buddy (https://buddyinsurance.com) is protecting the United States Australian Football League (USAFL) with the league’s first-ever individual accident insurance offered to its players, officials, trainers and administrators. Participants in the rough-and-tumble sport will be guarded against medical costs that can...
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April 9, 2021
Athletic Brewing Expands Partnership with Spartan into Canada and the UK
BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada...
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April 8, 2021
Origin Announces New Partnership with Taiga, a Leading Developer of Electric Off-Road Vehicles
WHISTLER, B.C., April 8, 2021 - Award-winning marketing agency Origin announced today its newest partnership with Taiga, a leading developer of electric off-road vehicles including the world’s first mass-production electric snowmobiles and personal watercrafts. Origin will work with Taiga to develop their brand strategy. “The collaboration between Taiga and Origin...
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April 8, 2021
These Are the 5 Deadliest National Parks
It goes without saying that many of these parks were also the most touristed, but the causes of death may seem surprising and warrant a second thought about how to tour safely. Outside
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April 8, 2021
Vibram Announced Executive Leadership Changes
Eric Rosen, a 20-year veteran of the brand, will retire in April, and in conjunction with his departure, Vibram announces changes to its senior management team. SGB Media
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April 8, 2021
GOAT BOXCO Expands Product Collection with Launch of Compact HUB 50 Storage System
Austin, TX (April 8, 2021) – GOAT BOXCO is launching their latest product the HUB 50, a high-performance food, beverage and gear storage solution built following their flagship product, the HUB 70. Engineered to flip the switch on the cooler and gear storage industries, the first-of-its-kind GOAT HUB System delivers...