News Topics
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March 31, 2021
Columbia Sportswear Company Appoints Craig Zanon as Senior Vice President, Emerging Brands
Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the impending retirement of Doug Morse, Senior Vice President, Emerging Brands, in the summer of 2021, and the hiring of Craig Zanon to fill the vacancy created by Morse’s retirement. Prior to...
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March 31, 2021
Alex Honnold Shares a Lesson in Humility with Joe Rogan After Getting Caught in a Snowstorm
Record breaking climer Alex Honnold is known far and wide as someone who doesn’t experience a basic human instinct most of us do: fear. That's what makes a recent conversation with Joe Rogan pretty amusing. The Inertia
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March 31, 2021
5 marketing hacks for small outdoor businesses and startups
A limited budget doesn’t have to get in the way of successfully marketing your outdoor business. Here are five low-cost ideas to market your small outdoor business for success. Outside Business Journal
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March 31, 2021
Save the Date: 2021 RV Dealers Convention/Expo Set for November 8-12
This year’s convention/expo will be a hybrid of in-person and online meetings bringing together dealers, manufacturers, and RV industry business partners for the premier dealer education and networking event of the year. An RVDA dealer survey conducted earlier this year indicated that nearly 70 percent of RVDA members are allowing...
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March 31, 2021
Fischer Skis US Partners with Olympic Veteran and Longtime Athlete Kikkan Randall
AUBURN, N.h. -- Fischer Skis US couldn’t be happier to announce its evolved partnership with Kikkan Randall, the brand’s longtime athlete, ambassador, and partner, to manage the U.S. athlete and ambassador teams. Randall has been a partner of Fischer’s since 2000 when she first started racing on their equipment as...
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March 31, 2021
Hyland’s Powered Announces 2021 Ambassador Lineup
LOS ANGELES – March 31, 2021 – Hyland’s, a century-old leader in creating products to support a healthy, active lifestyle, is proud to announce its 2021 Hyland’s Powered Ambassador Team. The Hyland’s Powered team includes 85 marathoners, ultrarunners, triathletes and cyclists from 27 states who will represent the brand at high-profile events...
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March 31, 2021
Outdoor Industry Association and NAXION Release Special Report on the ‘New Outdoor Participant’: More Diverse Participants Attracted to Outdoors Amid Covid-19 Pandemic
BOULDER, Colo. (March 31, 2021) —Outdoor Industry Association (OIA) today released exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during...
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March 30, 2021
Survey Finds More Campers Booking Early This Season
CampgroundViews.com surveyed 2,000 RV parks and campgrounds about their advanced reservations this year. Nearly two-thirds of respondents stated campers are booking early 50 percent more on average this season. RV park and campground owners expect a surge in new campers this year, the site stated. The same survey found 24...
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March 30, 2021
The Agony and the Ecstasy of Living Nowhere
As more people are giving up traditional addresses for life on the road, some find themselves wondering if they escaped the grind or just found a new one. The New Republic
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March 30, 2021
Heartland RVs Expands Toy Hauler Production Facility Focusing On The Road Warrior Product Line
After the reception to the Road Warrior toy hauler product resulted in tremendous growth over the last 12 months, industry-leading towable RV manufacturer, Heartland RVs, is expanding the production facility for the Road Warrior product line to meet the demand of customers and dealers. Heartland RVs
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March 30, 2021
11 Dead Outdoor Gear Brands That You Should Know
Their logos no longer adorn backpacks and tents, but their impact lives on in the gear we use today. Gear Patrol There isn't a graveyard for brands, but they do die. They fizzle out, go bankrupt, get sold off to equity firms and are subsumed by other companies. Such has...
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March 30, 2021
All New, Subaru Outback ‘Wilderness’ Edition: Is It, Uh, Wildernesser?
It appears Subaru has come out with the Outback hardcore Subaru off-roaders have been asking for. Adventure Journal
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March 30, 2021
Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9
Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Mother for a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto thrive as a mother and in their career. This Mother’s Day, May 9, women...
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March 30, 2021
Airstream Launches Innovative RV Financing Program with Bank of America
Airstream, Inc., maker of the iconic “silver bullet” fleet of Airstream® travel trailers, today announced a new program with Bank of America to provide Airstream customers with a streamlined opportunity to apply for recreational vehicle financing at the dealership. Airstream
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March 30, 2021
Kora Announces New Neema Collection of Lightweight Technical Base Layers
March 30, 2021 - Kora (https://koraoutdoor.com), the pioneer in using yak wool for performance apparel, today announces the launch of its new Neema Collection, a lightweight blend of yak wool, merino, and CoolMax Eco™. The fabric is designed around four-season activities and provides thermoregulation and breathability in all temperatures. Neema...
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March 30, 2021
Jack Dorsey’s #StartSmall Awards $500,000 to First Descents to Support Frontline Healthcare Workers
DENVER, Colo. (March 30, 2021) - First Descents (FD) has announced a leadership $500,000 contribution from#StartSmall, Jack Dorsey’s philanthropic initiative, to support trauma-informed adventure programs for frontline healthcare workers and first responders. Funds will be used to deliver more than 35 multi-day adventure programs across the nation, providing respite and...
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March 30, 2021
Title Nine Announces Pitchfest Dedicated to Supporting Women-Owned Nonprofits
Emeryville, Calif. (March 30, 2021)- Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk, and own, is proud to announce its inaugural Pitchfest Nonprofit Edition (Pitchfest NPE). After three successful years of Pitchfest Outdoor Edition,designed to help women-owned brands bring their products to a larger...
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March 30, 2021
Suunto Bolsters Award-Winning Sports Watches With All-New Premium Models
HELSINKI, Finland (March 30, 2021) — Suunto, the global leader in sports watches, dive computers and precision instruments, today announces the addition of new premium variants to the brand’s two award-winning sports watches, the Suunto 7 and Suunto 9. Both watches feature a new minimalistic design with high-grade five titanium bezels...
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March 30, 2021
HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails
(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...
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March 30, 2021
Dynafit To Serve As Presenting Sponsor of Gnar Runners Series
BOULDER, CO (March 2021) - Dynafit, a global leader in innovation in competitive mountain endurance sports, announced today that it has signed a multi-year deal to serve as the presenting sponsor of Gnar Runners, an organization that has put on wildly popular mountain, trail and ultrarunning events in Colorado for...
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March 29, 2021
US Trail Running Conference Webinar provides actionable steps to grow trail communities
Estes Park, CO – The third webinar in a nine-webinar series introduced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted on Thursday, March 25. The session subject: Growing Your Trail Running Community featured four industry leaders that have been successful in...
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March 29, 2021
The a16z Marketplace 100: 2021
Venture Capital firm Andreessen Horowitz (known as "a16z") has released its a16z Marketplace 100, a ranking of the largest consumer-facing marketplace startups and private companies. A number of outdoor camping companies have made this year's list including Outdoorsy, Hipcamp, RVshare, GlampingHub, Harvest Hosts and Tentrr. See all the picks here.
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March 29, 2021
This New Documentary Breaks Down Size Barriers in Cycling
Cycling traditionally not made room for riders in bigger bodies. Kailey Kornhauser and Marley Blonsky are on a mission to change that mindset. The duo is featured in a new Shimano Originals film, All Bodies on Bikes, which is out on March 29. Bicycling
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March 29, 2021
Cotopaxi Releases 2020 Impact Report
Salt Lake City, UT. (March 29, 2021) -- Today, Cotopaxi—Benefit Corporation and outdoor gear and apparel brand—released its annual Global Reporting Initiative referencing impact report. The report aims to provide balanced and quantified information with regards to the brand’s holistic corporate social responsibility performance as well as to its giving...
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March 29, 2021
Camping World Holdings acquires Trailer City RV in Fairmont
The acquisition agreement is anticipated to close in May 2021 and will be the company’s first location in the state of West Virginia. WBOY