News Topics
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April 8, 2021
Aquasphere Introduces “A Lens For Every Condition” Guide to Educate Swimmers on Ideal Lens Options
VISTA, Calif. (April 8, 2021) – Aquasphere, the premier swimming and triathlon equipment brand and a leader in innovative swim eyewear, introduces "A Lens For Every Condition" guide designed to educate swimmers on their ideal lens options. Sorted by various swimming conditions, from extreme sun or cloudy to overcast, rainy...
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April 7, 2021
Outdoor Brands That Guarantee Their Gear for Life, 2021 Edition
The thing is, we don’t all have an extra $400 laying around to replace a rain jacket that busts a seam too soon. Plenty of outdoor brands have either a full or limited lifetime warranty. It may sound like a marketing ploy when you see it on a website, but...
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April 7, 2021
BUFF® Named Top Apparel Brand in 2020 Outdoor Sports Industry Performance Award by NPD Group
SANTA ROSA, California (April 7, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, was awarded an inaugural Outdoor Sports Industry Performance Award by the NPD Group. The award acknowledges the fastest-growing brands of 2020 across major outdoor categories in...
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April 7, 2021
Stanford University Leader Collaborates with former The North Face Innovation Expert on Global Textile Energy Transformation
Sunnyvale, CA (April 7, 2021) - EEnotech, a clean tech foundry accelerating research from Stanford University, today unveiled LifeLabs™, the commercialization of textile patents from Stanford’s advanced materials laboratory. Founded by Professor Yi Cui, director of Stanford University’s Precourt Institute for Energy and a 15-year veteran of Stanford's Department of...
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April 7, 2021
PrimaLoft Introduces Fully Recycled Ethical Down Alternative, PrimaLoft® Insulation ThermoPlume®
LATHAM, N.Y. (April, 2021)- PrimaLoft, Inc., a global leader in advanced material technology, has launched a new version of his best-selling down alternative, PrimaLoft® Insulation ThermoPlume®. This synthetic fill is now made entirely out of post-consumer recycled materials. Four years after the introduction of the first blowable synthetic insulation, the...
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April 6, 2021
New PRO frames by Costa add performance features to help keep anglers on the water longer
DAYTONA BEACH, Fla. (April 6, 2021) – Costa Sunglasses, the first manufacturer of color-enhancing all-polarized glass sunglass lenses, overhauled two of its most trusted and well-loved frames this season, the Blackfin PRO and Fantail PRO - because the best can always get better. The new frames build on Costa’s commitment...
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April 6, 2021
Altra Partners with Trail Sisters for 2,021 Hours for the Planet Project
Denver, Colo. (April 6, 2021) –Altra, the leader in performance footwear innovation, has partnered with Trail Sisters, whose mission is to increase women’s participation and opportunity in the outdoors through inspiration, education and empowerment, for 2,021 Hours for the Planet project. Together, Altra and Trail Sisters are inviting communities to...
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April 6, 2021
KUIU Ultralight Hunting Gear Selects Groundswell PR as Agency of Record
Dixon, CA (April. 6 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is excited to announce its partnership with Groundswell PR. Groundswell PR will implement an integrated communications strategy, increasing consumer awareness around KUIU’s product technology innovations and Conservation Direct. “We’re excited to partner with the talented...
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April 6, 2021
Mountain Dew Will Reimburse Your Pass For Hunting, Fishing, Skiing And More With ‘Outdoor Stimulus’
Beginning March 21 and running for 12 weeks, winners can receive an instant $25 reimbursement when they upload a photo of their most recent outdoor pass or license for hunting, fishing, trapping, camping, hiking, boating, off-road recreation, skiing and snowboarding and more. Forbes
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April 6, 2021
U.S. Considering Boycott of 2022 Beijing Olympics.
United States-China tension is spilling into sports: The U.S. is considering a boycott of the 2022 Beijing Olympics. The potential boycott of the Winter Games could be in concert with other countries, though it is not immediately clear which ones. Front Office Sports
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April 6, 2021
Camping World Announces Planned Acquisition in Michigan
Camping World Holdings, Inc. (NYSE: CWH) (“Camping World” or the “Company”), America’s Recreation Dealer, today announced that an agreement has been signed to acquire multi-location Hilltop RV Superstore, with dealerships in Escanaba and Ishpeming, Michigan. Businesswire
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April 6, 2021
Osprey Announces Its Most Successful Pro Deal Donation Program to Date Benefitting Outdoor Kids and Families
Cortez, CO – April 6, 2021– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the results of its 2020 Pro Deal Donation program benefiting Navajo Yes, Families in Nature and Nature Bridge. Last year’s program, the most successful to date, resulted in $42,000 in...
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April 6, 2021
Airstream reveals augmented reality caravan browser
Iconic camping trailer brand Airstream has launched a new way to view its Basecamp 20X adventure trailer in stunning 3D via a new augmented reality technology service. Simply scan the QR code with your phone or tablet. Camping Trade World
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April 6, 2021
Diamondback Amplifies Spring 2021 Lineup with New ebike Collection
KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations....
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April 6, 2021
Mountain Hardwear Announces 2021 Non-Profit Partnerships
Richmond, Calif. (April 06, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides Association (AMGA), and new additions, Protect Our Winters (POW) and YES Nature to Neighborhoods. The...
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April 6, 2021
Harvest Hosts Members to Spend Over $40M Locally in ’21
Harvest Hosts, a membership program giving RVers access to unique RV camping options, today (April 6) announced that it has exceeded 2,000 host locations on its platform. In 2020 alone, its more than 140,000 members spent over $25 million at host locations, and that number is projected to reach $40...
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April 6, 2021
Combat the higher cost of camping
Inflation? What’s that? The Federal Reserve says inflation is under control. Oh yea? …… Wind Tamer Camp Stove Companion helps control costs in the great outdoors with ingenuity, quality and value. Quoting an email from YKK-Tape Craft, I received March 17, this year: “Because of rising raw material cost, freight, cardboard, etc. we are having...
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April 6, 2021
Introducing Nuun Energy, A Clean Boost With A Lasting Lift
SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...
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April 6, 2021
Matador and Volcom Team Up to Offer Innovative Solutions for the Surf Community
BOULDER, Colo. (April 6, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, and Volcom, a modern lifestyle brand rooted in board sports, today announce the Matador X Volcom Collaboration. Combining Volcom’s heritage within the surf community and Matador’s expertise in lightweight travel, the collaboration offers ultralight,...
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April 6, 2021
National Park Trust To Honor Senator Patty Murray With 21st Bruce F. Vento Public Service Award
Washington, D.C. (April 6, 2021) –National Park Trust is pleased to announce that Senator Patty Murray will receive the 21st Bruce F. Vento Public Service Award. Due to the impact of COVID-19, Senator Murray will be honored on June 24 at a virtual event. Senator Murray will be recognized for her extraordinary work to protect our...
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April 5, 2021
New Holland Brewing Back to Full Production After Facility Fire
Holland, MI (April 5, 2021) -- New Holland Brewing, recently included among the top-50 craft breweries in America, is back online and brewing again after a February 21st fire that occurred in their production facility. The late-night flame, which authorities suspect was electric in nature, impacted one wall and a...
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April 5, 2021
HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation
(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges in collaboration with leading footwear brand HOKA ONE ONE® and their partner organization Big City...
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April 5, 2021
Midland Radio Expands MicroMobile Line with MXT275VP4 Bundle
KANSAS CITY, Mo. (April 5, 2021) – Leading two-way communications manufacturer, Midland Radio Corporation, today introduced the MicroMobile MXT275VP4 Bundle to consumers. The new bundle combines the features and benefits of the popular MicroMobile MXT115 GMRS Radio into an even more versatile package with all unit controls fully integrated into...
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April 5, 2021
Astral Signs Kayaker Nouria Newman to Expanded Contract
Asheville, NC – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce that they have re-signed pro kayaker Nouria Newman as a sponsored athlete. Newman, who had worn Astral footwear in 2020, will now wear their industry-leading PFDs as well. Hailing from Chambéry, France, Newman has spent the...
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April 5, 2021
The Thru-Hike Syndicate Kicks Off its Eighth Season Supporting Hikers On Their Adventures
San Francisco, CA - April 5, 2021 - JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of ambassadors for the Thru-Hike Syndicate’s 2021 season. Now entering its eighth season, the Thru-Hike Syndicate...