News Topics
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March 24, 2021
Can wearable technologies help improve healthcare? 10K participants given free Fitbit devices for research program
A research study is providing 10,000 Fitbit devices to select participants in hopes of learning how wearable technologies can accelerate precision medicine and better inform and improve healthcare. 8NewsNow
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March 24, 2021
A Match Made in Steamboat – Point6 To Sponsor SBT GRVL
Steamboat Springs, CO (March 24, 2021) - Point6, the family-owned manufacturer of superior merino wool socks, base layers and accessories will join the incredible Steamboat Gravel event in 2021 as an official sponsor. The event, scheduled for the weekend of August 14th-15th, will feature a record 3,000 riders from all 50 states, double...
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March 24, 2021
Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes
NEW YORK (March 24, 2021)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also crazy...
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March 24, 2021
Buddy On-Demand Insurance Partners with Wherewolf Digital Waivers
RICHMOND, Va. March 24, 2021 —A joint partnership between top-rated insurtech startup Buddy (https://buddyinsurance.com/) and Wherewolf (https://getwherewolf.com/), the premier digital waiver software provider, was announced today. The agreement means that adventure tourism operators offering activities like mountain biking, heli-skiing, whitewater rafting, ziplining, caving and more can now add previously unavailable medical...
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March 24, 2021
Quiksilver launches “Made Better” collection: better materials and manufacturing for a better future
HUNTINGTON BEACH, Calif. (March 2021) — Quiksilver has announced its latest initiative, “Made Better,” as the result of its dedication to finding better ways to make both men’s and women’s apparel. Its debut Men’s collection will showcase the brand’s recent methods of sustainable and eco-friendly manufacturing across the following new...
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March 24, 2021
WindTamer Camp Stove Companion
Since Covid-19 shut down every traditional trade show in the world, putting new products in front of needful buyers has proved challenging. To combat this peculiar business climate WindTamer Camp Stove Companion is taking to the trail with the most important camp ground kitchen device developed since the Coleman Stove...
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March 23, 2021
KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record
East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...
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March 23, 2021
What’s the Minimum Dose of Training to Stay Fit?
A new review assesses what it takes to maintain endurance and strength when circumstances interfere with your usual training. Outside
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March 23, 2021
Craziest Bear Chase Video Ever? Grizzly Pursues Skier in Romania… Again
You’re not seeing double. Two months after a bear chased a skier down the hill at Predeal in Romania, another video — this one up close and personal — shows the same thing happening again. GearJunkie
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March 23, 2021
Women are better at burning fat during exercise than men, research suggests
A pair of studies published this month found that women tend to burn more fat than men during exercise, and athletes with better cardio endurance of all genders burn more fat than their less fit peers. Insider
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March 23, 2021
Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan
BOSTON, Mass. (March 23, 2021) – Amazfit, a global brand in the wearables market has announced a partnership with Spartan®, the world’s leading endurance sports and wellness brand to test its new T-Rex Pro Smartwatch at Obstacle Course Races across the US and Europe. As part of the partnership, Amazfit becomes...
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March 23, 2021
REDARC releases BCDC Mounting Brackets
LONSDALE, SOUTH AUSTRALIA; March, 2021– REDARC Corporation announces the release of a range of vehicle-specific mounting brackets to aid engine-bay installations of the award-winning BCDC In-vehicle DC-DC chargers. There are 3 variants available including a universal mounting bracket. The brackets allow installation into the front of the vehicle allowing for...
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March 23, 2021
Ascent Protein Expands Recovery Water Line, Adds Orange Mango Flavor
DENVER, COLORADO - March 23, 2021- This week, Ascent Protein announced an expansion of their Recovery Water product line with the addition of an Orange Mango flavor. It will be sold on Ascentprotein.com, Amazon & gyms nationwide starting March 23. Orange Mango will be the new addition to the Recovery...
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March 23, 2021
ACR Electronics Acquires Satellite Communication Messenger and Outdoor Adventure App Provider Bivy
Fort Lauderdale, FL & Salt Lake City, UT on March 23rd, 2021– ACR Electronics, Inc. has announced the acquisition of Bivy, a privately-held satellite communication device and outdoor adventure app provider. The agreement enables safety and survival leader ACR Electronics to expand its portfolio of emergency beacons and life-saving products...
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March 23, 2021
Lazydays to Use $11.3M in Stock Sale to Expand Operations
Lazydays Holdings has announced that two of its institutional investors have acquired more than 1 million shares of the company’s stock, generating about $11.3 million for the dealership group, which it says it will use the money to fund its geographic expansion plans. RV Pro
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March 23, 2021
Mammut Unveils Sustainable Product Collection for Spring 2021
(Williston, VT) March 22, 2021 – Mammut, premiere mountain safety and outdoor brand, launches its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. Launching today, the new collection highlights Mammut’s commitment to sustainability and includes the award-winning 9.5 Crag We Care Classic Rope made of virgin...
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March 23, 2021
NorCalUltras Ghost Bridge 14? Endurance Race Debuts in Folsom, CA
The Ghost Bridge 14? endurance race presented by NorCalUltras is returning safely and responsibly to Folsom, California. The race will take place on Saturday, April 3 at Brown’s Ravine Folsom Lake SRA at 7 a.m. Registration is open now and a portion of each entry fee will be donated to...
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March 23, 2021
The Gravity Vault Marin: Indoor Climbing Gym Now Under Construction
San Rafael, Calif. (March 23, 2021) – Indoor rock climbing is returning to Marin. The Gravity Vault Marin, a rock climbing gym for everyone from experts to first timers, is now under construction and set to open in the summer of 2021. Located in the newly built San Rafael Sports...
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March 23, 2021
Charge E-Bikes Serves Up Sponsorship of US Open Pickleball Championships
Wilton, CT (March 23, 2021) – Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with the US Open Pickleball Championships, as an official sponsor of the largest Pickleball event in the world. Founded in 2016, the internationally acclaimed seven-day competition draws spectators and competitors...
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March 23, 2021
LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign
NEWBURY PARK, Calif. (March 23, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are...
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March 23, 2021
Yakima’s Unprecedented EXO System is Available Now
LAKE OSWEGO, Ore., March 23rd, 2020 –Innovation has once again been the driving force at Yakima as they continue to evolve and push the envelope of versatility and functionality in product research and design. The Spring of 2021 will feature the release of the EXO System, as well as bring...
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March 22, 2021
The 2021 Barkley Marathons Had No Finishers
The course at the Barkley Marathons has won again. In the first race in almost two years there were no finishers at the ultra endurance event in Frozen Head State Park in Wartburg, Tennessee. Two participants—three-time Barkley finisher Jared Campbell and Tor des Geants finisher Luke Nelson—completed three loops of the Barkley...
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March 22, 2021
Active Brands announces Christophe Merkel as new CEO
Active Brands, the Norway-based parent of Kari Traa, Johaug, Dæhlie Sportswear, Bula, Åsnes and Sweet Protection, appointed Christophe Merkel as the new CEO of the company, succeeding Espen Krogstad. Merkel has spent the past decade leading Nike’s growth in countries such as Japan, Poland, and Turkey, and joins Active Brands from the...
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March 22, 2021
Kane Footwear Releases New Colorway of Sugarcane-Based Slip-On in Honor of Earth Day
Westport, CT — Kane, the footwear brand with a mission to promote recovery for body and planet, has released a new colorway of its Revive slip-on in celebration of Earth Day. The Wasabi/Lime limited edition color combination of the Revive, released Tuesday, March 23rd, is part of Kane’s Earth Day...
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March 22, 2021
Bluebird Backcountry Doubles Down on Bear Mountain
(KREMMLING, CO - Mar. 22, 2021) — Bluebird Backcountry announced today that it had extended the lease at its current location and plans to call Bear Mountain home for the foreseeable future. The no-chairlifts, ski-patrolled backcountry ski area is the first of its kind. Located 40 minutes from both Steamboat...