News Topics
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February 10, 2021
Early 2020 Outdoor Participation Insights From OIA
Forthcoming reports from Outdoor Foundation and Outdoor Industry Association to provide unprecedented insight Into trends in outdoor participation. SNEWS
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February 10, 2021
Despite uncertainty, retailers prepare for a busy thru-hiking season on the Appalachian Trail
Along the AT, retailers are gearing up for more long-distance hikers than last year. SNEWS
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February 10, 2021
Mount Sinai study finds Apple Watch can predict COVID-19 diagnosis up to a week before testing
The Warrior Watch Study observed the primary biometric signal - heart rate variability (HRV) - which is a key indicator of strain on a person’s nervous system, combined with information around reported symptoms associated with COVID-19. TechCrunch
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February 10, 2021
Kokatat strikes gold! Paddlesports leader to celebrate 50th anniversary in 2021
ARCATA, CA – Steve O’Meara started Kokatat, then Blue Puma, in 1971 purely as a way to help get people out on the trails and waterways of Humboldt County. On one fateful day he was approached by some friends to see if he could design and build them some better...
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February 10, 2021
GSI Outdoors strengthens Partnership with Sasquatch Agency, adding Public Relations Services
Spokane, Wash. — February 10, 2021 — Renowned family-owned maker of outdoor kitchenware and tableware GSI Outdoors has deepened its relationship with Sasquatch Agency for 2021, adding public relations services to its list of deliverables. Sasquatch Agency will now be handling PR, organic and paid social media, email marketing, content...
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February 10, 2021
Primus and Brunton Outdoor Inc. Strengthen Teams with Key New Hires
LOUISVILLE, Colo. (Feb. 10, 2021) — Primus, the Swedish heritage outdoor equipment brand known for reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer established in 1894 known for precision outdoor navigation instruments, are proud to announce the hiring...
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February 10, 2021
Pinarello US Introduces the Scuderia
SOLANA BEACH, CA (February 10, 2021) – Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or team in Italian, includes eight unique athletes, ranging from an Olympic medalist to a gravel-racing...
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February 10, 2021
Alterra Mountain Company Names Dakine Official North American Partner
LOS ANGELES (Feb. 10, 2021) — Dakine announces a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round to support all winter and summer on-mountain activities at each Alterra Mountain Company destination. From...
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February 10, 2021
Bluebird Backcountry fully powered by renewable energy
Denver/Kremmling, Colorado: After its much-heralded abbreviated season in February 2020, Bluebird Backcountry is back for the 2020/21 ski season. The ski area with no lifts is already pushing the boundaries that define traditional ski areas, and now, they’ve added energy to the list of things they’re doing differently. Bluebird has partnered...
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February 10, 2021
BioLite Unveils All-New Charge PD Powerbank Series
Brooklyn, NY (February 10, 2021)— BioLite, an innovator in off-grid renewable energy solutions, is delivering on-demand energy with the company’s new and improved Charge PD Series. BioLite’s new lineup of portable power banks is designed to deliver faster, more flexible charging for the next generation of electronic devices. The Charge...
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February 9, 2021
Steamboat Explains No Reservation Policy After Lift Line Photo Goes Viral
Powder-seekers are taking advantage of Steamboat's reservation-free policy—and fueling local controversy in the process. Ski Mag
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February 9, 2021
Arne Arens to lead Boardriders after leaving The North Face
Arens, who served as global brand president of The North Face for nearly four years, will become CEO of Boardriders Inc., the parent company of seven action sports brands. SNEWS
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February 9, 2021
6 Badass Female Outdoor Photographers You Need to Follow
These six photographers’ work, dedication to craft, and active lifestyles will surely inspire one to get moving, or simply to get out there and take in the outdoors’ natural beauty. GearJunkie
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February 9, 2021
Vail Resorts Announces Returning and New Strategic Partners
Mountain resort operator Vail Resorts has announced renewals of strategic partnerships with eight iconic and innovative companies—including PepsiCo, GMC, and Helly Hansen as well as a new partnership with the premier sports equipment shipping service Luggage Forward. Shop Eat Surf
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February 9, 2021
Industry Eclipses 500,000 in Retail Sales for First Time Ever
Buoyed by seven straight record-breaking months to end the year, the RV industry surpassed 500,000 units in terms of retail sales for the first time since RV retail registration data has been tracked. RV Business
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February 9, 2021
Why Camping World Holdings Jumped 31.1% in January
Shares of Camping World Holdings (NYSE:CWH) rose 31.1% in January, according to data provided by S&P Global Market Intelligence, building on the massive gains it made in 2020 as people sought out the great outdoors during the COVID-19 pandemic. The Motley Fool
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February 9, 2021
Really love camping? This Texas national park is seeking volunteers to camp for 3 months
Houstonians who are willing to trade city life for camp life can do so by volunteering at a Texas national park. Click2Houston
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February 9, 2021
The Ford Bronco Sport will offer accessory packages for skiing, biking, camping, and kayaking
By offering attractive accessories and customizable options - a big deal in the off-roading and adventure community - Ford can create a new revenue stream for itself. Buyers get convenience, Ford gets some extra cash. Business Insider
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February 9, 2021
ORTOVOX Unveils Climate-Neutral Freeride Collection for Fall 2021
LONGMONT, Colo. (Feb. 9, 2021) – ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, doubles down on its commitment to fighting climate change with its new Freeride Collection, a 100-percent climate-neutral assortment, for Fall 2021. Available in September, the collection is highlighted by the 3L Deep Shell Jacket...
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February 9, 2021
New E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases
BOULDER, COLO. (Feb. 09, 2021) —PeopleForBikes applauds the introduction of federal legislation to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act, led by Representatives Jimmy Panetta (D-CA) and Earl Blumenauer (D-OR), prioritizes electric...
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February 9, 2021
Mountain Hardwear Partners with ENDVR to Bolster Education and Sales Incentives for Retail Partners
Richmond, Calif. - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced a new partnership with ENDVR, a retail sales app that bolsters the relationship between brands and their retailer partners in order to increase engagement, administer sales rewards and education for retail floor...
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February 9, 2021
Yniq: Lindsey Vonn’s Limited Edition Goggle Available in the US
Stockholm, Sweden (February 9th, 2021) — Today, Yniq and Lindsey Vonn announce the arrival of the LV82 limited edition premier goggle. This new release of Yniq goggles is limited to only 82 pieces, symbolizing each one of Vonn’s record-breaking wins. Available online, the Lindsey Vonn limited edition within the Model...
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February 9, 2021
ECHOS Communications Announces Promotion and Multiple New Team Members
BOULDER, Colo. - February 9, 2021 - ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, is proud to announce a well-deserved promotion and several new team members who will support the agency’s growing list of brand partners. Jacob Hauge, who’s been...
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February 9, 2021
adidas Sport Introduces New TERREX Snow Goggle Line
February 9, 2021 - Leading global sports brand adidas – in collaboration with Marcolin Group – introduces two new adidas Terrex Snow Goggles combining superior technical performance with a contemporary style. For winter sports lovers seeking clarity of vision in any weather condition, adidas eyewear presents two unique lenses designed...
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February 9, 2021
Life inTentsTM Partners With Meteorite PR During Expansion Year
Boulder, CO (February 2020) - Life inTents, one of the nation’s leaders in sales and rentals of luxury bell tents, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it continues to broaden its domestic footprint in 2021 and capture a larger...