News Topics
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January 14, 2021
Kitzuma Cycling Logistics Goes National with Coast-to-Coast Shipping
Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on January 25th with its fully-built, ready-to-ride bike shipping service. After operating a successful pilot program...
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January 14, 2021
World’s best-selling backcountry ski boots get supercharged in new Fall 21 versions of Maestrale, Gea family from SCARPA
BOULDER, Colo. (Jan. 14, 2021)– SCARPA has led the ski market for a decade by building the world’s best-selling and highest performing backcountry ski boots, the award-winning Maestrale and Gea family. Leadership, however, requires constant evolution and improvement. For Fall 2021, SCARPA unveils the next incarnation of these ground-breaking, versatile...
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January 14, 2021
OutsidePR Adds Emily Banks to Strengthen Account Teams
SAUSALITO, Calif. (January 14, 2021)– OutsidePR, an integrated marketing agency for outdoor and active lifestyle brands, appoints Emily Banks to the position of Account Director. Banks joined the California-based agency on January 11th and will contribute leadership to the account teams working with HOKA ONE ONE, Tracksmith, CamelBak and Injinji....
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January 14, 2021
Headsweats Launches Active Line for Women
BOULDER, Colo. (Jan. 14, 2021) – Headsweats, a leader in high-performance apparel and headwear, is excited to introduce their all-new Active Line, a collection of apparel, headwear and accessories created specifically for women. Designed by active women for active women, the collection combines a blend of comfort and style with a...
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January 14, 2021
Merrell and Big Brothers Big Sisters Partner to Bring the Power of the Outside to More Youth
TAMPA, FL and ROCKFORD, MI (January 14, 2021)– Big Brothers Big Sisters (BBBS) and Merrell are joining forces in a multi-year partnership that will harness the power of being outside and make it more accessible to more youth. Merrell, known for its outdoor and lifestyle footwear and apparel, will be...
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January 14, 2021
Leslie Jordan, Inc ‘Warms Up’ 2021 with New Fleece-Bottom Gaiters
Portland, OR – Jan. 14 , 2021 - Leslie Jordan Inc, the brand that race directors count on, is adding a NEW Fleece-Bottom Gaiter to their line of face coverings. In 2020 they added reusable branded cloth masks to their product line. For 2021 they are adding fleece to the...
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January 14, 2021
Fenix Launches Two New Products: The E02R Flashlight and HM65R-T Headlamp
Fenix is excited to announce the launch of two new products. The first is the E02R, a 200 lumen rechargeable EDC flashlight, and the second is a new version of the best selling HM65R headlamp, the HM65R-T. Both lights make great additions to the already strong Fenix Lighting catalog. The...
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January 14, 2021
Prepare for the next evolution in on-snow helmet safety:
BURLINGTON, Vt. (January 14, 2020) – Anon, the maker of ski and snowboard helmets, goggles, and accessories, today introduces the Winter ’21 helmet line equipped with WaveCel® technology. The Merak WaveCel and the Logan WaveCel helmets are the first snowsports models designed with this new evolution in head protection technology, which...
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January 14, 2021
Sea to Summit Issues a Voluntarily Recall on Popular Range of Alpha and Sigma Camp Pots
Boulder, CO (January 13, 2020) — Sea to Summit has issued a voluntary recall of the Alpha and Sigma camp pots and will provide a field replacement latch to remedy all affected product. A potential safety hazard has been identified with the second generation of the Alpha and Sigma pot...
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January 14, 2021
Athletic Brewing Commits $100,000 to Backcountry Ski Access and Education
SAN DIEGO, CA and STRATFORD, CT -- Athletic brewing is proud to announce they will be committing $100,000 to support backcountry access and avalanche education. The focus of the $100,000 commitment will be coast to coast, supporting organizations such as Friends of CAIC and other avalanche forecasting centers around the...
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January 13, 2021
Oregon State Parks will open campground reservation window to 6 months
Campers will be soon able to book their spring break and summer trips to Oregon state parks, as the Oregon Parks and Recreation Department announced that it will widen its campground reservation window to six months in advance, starting Jan. 14. Oregon Live
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January 13, 2021
Surfline Hires Marketing Executive from Apple
Surfline\Wavetrak Inc., the company behind ocean forecasting powerhouse Surfline, announced the appointment of Kim Centeno head of marketing. Centeno joins Surfline from Apple, where she most recently led marketing for high profile subscription services, including Apple Arcade. Shop Eat Surf
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January 13, 2021
GoPro Unveils Motion Trigger, New Features With ‘Labs’ Update
GoPro Labs firmware updates offer more ways to start (and stop) its cameras. Adventure enthusiasts now have more control over their GoPro cameras, from conserving the battery to dumbing down the recording process. GearJunkie
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January 13, 2021
Emerald Holding Inc. stages live Surf Expo in Florida despite spiking state Covid numbers
Surf Expo 2021 staged live in Orlando, Florida, on Jan. 6-8, even as Florida, on Jan. 2, reported its largest surge (more than 31,000 new cases and 217 deaths) in Covid-19. According to surfexpo.com, there were 321 registered exhibitors. SNEWS
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January 13, 2021
New Colors and Caps Kick Off the New Year for Klean Kanteen
CHICO, Calif. (January 13, 2021) – Klean Kanteen today announced an expansion of its TKWide stainless steel vacuum insulated water bottle line with new colors, designs and caps, giving users a more tailored drinking experience. The 2021 TKWide collection features new colorways including Black, Real Teal, Purple Potion, Marigold, Blue...
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January 13, 2021
Saucony Runs with Backbone Media
WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...
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January 13, 2021
SylvanSport Kicks Off New Year With New Hires
Brevard, NC – January 13, 2021 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is poised for growth in 2021 and is expanding its team, most recently with the hire of Finance Director Lisa Drake. Before being hired by SylvanSport, Drake worked as Finance Director for a...
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January 13, 2021
Dometic Protects Wild Habitats by Joining the Conservation Alliance
Elkhart IN – January 13, 2021 Dometic envisions a future with their customers happily enjoying their natural playground. To further the realization of this goal, Dometic joins the Conservation Alliance, a group of companies that support grassroots environmental organizations for the protection of North America’s wild places. Wildlife has halved...
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January 13, 2021
Flume Introduces New Paradigm of Botanical Supplements
San Francisco, CA - January 13, 2021. Just in time for 2021 wellness resolutions, Flume announced today the launch of the first-ever line of botanical supplements created to help athletes experience the flow state, an optimal mental state where you feel and perform your best. The suite of complementary products, FLOW, BASK...
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January 13, 2021
Storied La Ruta Mountain Bike Race Sells Out Field for 2021 Event
SAN JOSE, COSTA RICA (January 13, 2021) - Following the first cancelation in its 28-year history, organizers of the La Ruta mountain bike stage race have announced that the 2021 event, scheduled to take place November 4-6, 2021, is sold out. This marks the first sellout for La Ruta in...
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January 12, 2021
Brand Machine Group acquires American Heritage Outdoor brand Penfield
Penfield will globally launch wholesale AW21 menswear and womenswear collections in January 2021, featuring functional outdoor styles. Brand Machine Group has brought in Tom Duncan from Lyle and Scott as Brand Director.
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January 12, 2021
Onewheel Receives GOOD DESIGN Award for Pint
SANTA CRUZ, CA., January 12, 2021 – Future Motion, maker of the popular Onewheel electric boards, today announced that it has received the prestigious Chicago Athenaeum’s 2020 GOOD DESIGN® Award for the Onewheel Pint. Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains...
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January 12, 2021
Hobie Expands Watersport Possibilities with New Inflatable Mirage® ‘iTrek’ Series and Mirage® iEclipse
OCEANSIDE, Calif. (Jan. 12, 2021) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces the launch of its groundbreaking Mirage® iTrek Series, a collection of extraordinary inflatable pedal kayaks that redefines the horizons of water recreation, alongside the all-new Mirage® iEclipse, the world’s first inflatable stand...
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January 12, 2021
Professional Surfer and Filmmaker Hunter Jones Joins the Body Glove Athlete Team
REDONDO BEACH, California (January 12, 2021) — Today, Body Glove welcomes professional surfer and filmmaker Hunter Jones to its athlete roster as the first of three new team additions to be announced soon. Jones is a creative and influential member of the surfing community with goals to help foster a...
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January 12, 2021
Saucony® Introduces All-New Peregrine 11 Trail Collection
WALTHAM, MASS. (Jan. 12, 2021) – Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine11Collection, a triad of grippy, protective trail shoes built on a trusted foundation of PWRTRAC™ rubber lugs and PWRRUN™ cushioning that feels both aggressive and responsive. Named for the fastest bird on Earth, the...