News Topics
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April 20, 2020
PeopleForBikes Launches Ride It Out Campaign to Support Retailers and Suppliers, Activate Virtual Bicycling Community
BOULDER, COLO (April 20, 2020) — Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and suppliers the resources, communication and engagement...
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April 20, 2020
Mystery Ranch Partners with Zion Forever Project to Share New Park Film in Honor of National Park Week
Bozeman, Mont. (April 20, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is honored to have helped sponsor Zion Forever Project’s “We the Keepers,” an in-park film that shares the story of Zion as...
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April 20, 2020
Merrell Names Alex Brown as Vice President of U.S. Sales
ROCKFORD, Mich. (April 20, 2020) — Merrell has announced the appointment of Alex Brown to the position of Vice President of U.S. Sales reporting directly to Merrell’s global brand president, Chris Hufnagel. Alex joins Merrell after having spent his entire career in the outdoor and active lifestyle industry, most recently...
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April 20, 2020
FISO OCR World Championships Rescheduled for 2021
Lausanne, Switzerland: OCR Russia and World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the FISO World Championships, originally scheduled for September 17-20, 2020 has been rescheduled for September 2021 at the Rosa Khutor Ski Resort, the “Switzerland” of Russia, Olympiyaskaya street, 35, Esto sadok. The FISO OCR...
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April 16, 2020
REVEAL Digital Media Conference Gains Momentum with Leading Media and Brands; Winter Session Announced
SAN FRANCISCO - April 16, 2020 - REVEAL - https://reveal.echoscomm.com - a digital media conference developed by ECHOS Communications - has gained momentum as a nexus for select brands and media to come together for authentic storytelling during this period of travel restrictions and the inability to gather in person...
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April 14, 2020
Superfeet Worldwide Announces Relief Efforts for Specialty Retail Partners
FERNDALE, Wash. (April 14, 2020) - For more than 40 years, Superfeet has lived by this truth: “People first - together we are more than a company, we are a community,” which is why the employee-owned business is rolling out two new programs to help support their specialty retail partners...
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April 13, 2020
National Park Trust to Honor Senator Mazie Hirono (HI) With 20th Bruce F. Vento Public Service Award
Washington, D.C. (April 13, 2020) – National Park Trust is pleased to announce that Senator Mazie K. Hirono (HI) will receive the 20th Bruce F. Vento Public Service Award. Due to the impact of COVID-19, the senator will be honored on Thursday, June 25, 2020 at a virtual event. She will...
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April 7, 2020
CAKE Presents Kalk INK SL: A Street-Legal Edition of CAKE’s Latest Electric Motorcycle, Kalk INK
(Stockholm, Sweden – April 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the addition of the Kalk INK SL to its expanding line up of off-road electric motorcycles. Kalk INK SL is built to be a fast, hassle-free electric motorcycle that is as...
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April 7, 2020
KINeSYS Champions Ambassador Program
After a well-received inaugural campaign in 2019, leading sun protection brand, KINeSYS, is preparing for the launch of its 2020 Ambassador Program. The 2020 KINeSYS Champion Program will feature over 40 Ambassadors – an increase on last year’s numbers – from around the globe, who embody the KINeSYS brand ideal,...
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April 7, 2020
PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders
CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules will offer extra protection for their devices by reducing exposure to viruses, germs and bacteria...
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April 7, 2020
Live Feisty Media Launches First-Ever Women’s Gravel Podcast, Girls Gone Gravel
Victoria, B.C. - April 7, 2020 - Live Feisty Media is pleased to announce the release of the first- ever women’s gravel podcast, Girls Gone Gravel. The podcast, released today, will interview female gravel cyclists with the aim of highlighting their stories and motivating other women to join the gravel...
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April 7, 2020
Peak Design Donates 100% of Profits From its 4-Day Travel Tripod Launch
San Francisco, CA (May, 2019) –Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, has announced it will donate 100% of profits from all Travel Tripods sold during the company’s highly anticipated launch, April 7, through April 10, 2020. Profits will include both sales of tripods through PeakDesign.com...
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April 7, 2020
TerraTrike RiderFest goes virtual: Three-city ride tour carries on in isolation, and riders can win a new TerraTrike
GRAND RAPIDS, Mich. — In place of its planned three-city RiderFest tour, TerraTrike is hosting a series of three virtual rides through its Strava club, qualifying all trikers and bikers for a grand prize giveaway. The winner will receive their pick from TerraTrike’s new line, including the soon-to-be-released Spyder and GTS...
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April 7, 2020
Can’d Aid and Oskar Blues Brewery Team Up to Fill Water Need in the Southwest, Sending Over 98,000 Cans of Water to Local Communities
LONGMONT, CO (April 7, 2020) — In an effort to offer immediate assistance to areas in need during the COVID-19 outbreak, Can’d Aid and partners Oskar Blues Brewery, Ball Corporation and Coyote Logistics sent 48,000 cans of water to the Food Bank of the Rockies and another 50,400 cans to...
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April 6, 2020
Federal Government Recognizes Bike Shops as Essential to Stay Open
For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes, the federal government has recognized that bike shops are "essential" to our nation's transportation infrastructure...
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April 6, 2020
Sweet Protection Announces Athlete Partnership with Malou Peterson
(Trysil, April 2020) - Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed an athlete partnership deal with Swedish skier Malou Peterson, a former member of the Swedish National Ski Team and now an avid backcountry skier. Peterson, 24, originally hails from...
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March 31, 2020
Mystery Ranch Sews Face Masks for Medical Personnel on the Front Lines of the COVID-19 Pandemic
Bozeman, Mt. (March 31, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is proud to share in a community wide effort to build personal protective equipment (PPE) for medical personnel in the...
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March 31, 2020
Superfeet to Produce 30,000 Respirator Masks for Local Healthcare Workers and Hospitals
FERNDALE, Wash. (March 31, 2020) -- A week after a national announcement opening their doors to help those needing access to personal protective equipment (PPE) to combat the COVID-19 pandemic, Superfeet and sister company Flowbuilt Manufacturing have started production of PPE masks with 3D-printed elements. It took less than a week...
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March 31, 2020
CAKE Wins Red Dot Design Award 2020
(Stockholm, Sweden – March 31, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused motorbike and scooter, Ösa, has been named as a recipient of the 2020 Red Dot Design Award. This is the second time CAKE has received this renowned award in the...
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March 31, 2020
INFINIT Enters Wellness Nutrition Market with New :RESTORE Product Line
Cincinnati, OH March 31, 2020 — After years of research and development, innovative nutrition company, INFINIT Nutrition, has unveiled a new company and product line dedicated to serving the health and wellness nutrition market. Developed by INFINIT’s team of doctors, dietitians and sports nutrition experts, :RESTORE™ by INFINIT Wellness is...
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March 31, 2020
Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5
EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...
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March 30, 2020
Outdoor Research Seattle Factory Converting to Produce Personal Protective Medical Equipment
SEATTLE, Wash. (March 30, 2020) Outdoor Research, LLC. (OR), a leading brand in the outdoor and tactical apparel industry, is converting its onshore manufacturing facility in Seattle to produce Personal Protective Equipment (PPE) for the medical community in response to the COVID-19 crisis. This will enable Outdoor Research to produce...
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March 30, 2020
Meet the New “MEAT!” Brand Commercial Grade Meat Processing Equipment
March 30, 2020 – (Columbia, MO) – MEAT! Products are manufactured to meet the high quality and performance standards of today’s hunters, anglers, butchers, and chefs. MEAT! processing equipment is designed to complete and enhance the field-to-table experience that allows today’s carnivore to control every element of the quality, purity,...
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March 30, 2020
Cotopaxi Announces #OneUtah Campaign
Salt Lake City, UT, March 30, 2020- The Utah community is unique in the way it comes together in times of crisis. At the first sign of the COVID-19 crisis, the Utah business community rallied together and coordinated between community and civic leaders to explore how best to help the...
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March 30, 2020
Grassroots cancels June Connect, replacing trade show with collaborative digital sell-in process for spring 2021
KNOXVILLE, TENN (MONDAY, MARCH 30, 2020) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will not gather for their spring Connect show as previously scheduled on June 12-15, 2020. Instead, due to direct impacts from COVID-19, the association will move ahead with...