News Topics
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August 10, 2020
Idea Ranch Launches with Staff Promotions
TULSA, Okla., August 10, 2020 — Idea Ranch made it public that it has promoted a group of Creative, Social & Public Relations (SPR) and Account Service team members to new positions within the agency. Heath Kennedy transitions to Vice President of Content Delivery and Performance. Austin Hillard becomes Associate...
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August 6, 2020
CamelBak® Introduces 50% Recycled Material into Spring 2021 Product Line
PETALUMA, Calif. (August 6, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces the introduction of Tritan Renew, a 50% recycled material, into the brand’s everyday bottle collection for the first time in spring 2021. The collections made with Tritan Renew include Eddy® +, Chute® Mag, Chute® Mag...
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August 6, 2020
Dhani Jones Joins Pocket Outdoor Media Board of Directors
Boulder, Colorado, USA — August 6, 2020 — Pocket Outdoor Media, the leading endurance sports media platform, today announced that Dhani Jones, founder of BowTie Cause and Chairman of Qey Capital, has been elected to its board of directors. In this role Jones will offer strategic guidance and advise the...
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August 4, 2020
Meet the Newest Fenix Product: The E01 V2.0 AAA Flashlight
Fenix Lighting’s newest E01 V2.0 AAA flashlight is officially out! This high performing AAA flashlight is equipped to handle all of your day to day lighting needs. Built with an impressively high lumen throw despite it’s smaller build, keep the E01 V2.0 on hand at all times for easily accessible...
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August 4, 2020
Liv Cycling Introduces Intrigue 29 Trail Bike Series
NEWBURY PARK, Calif. (Aug. 4, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Intrigue 29, its first 29er trail bike. Offering adjustable frame geometry, Maestro suspension and a 29-inch tubeless Boost wheelset, Intrigue 29 doesn’t sacrifice climbing agility or control while descending. “The...
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August 4, 2020
National Park Trust Helps Protect Popular Scenic View on the Appalachian Trail in Virginia
Washington, D.C. (August 4, 2020) – On July 23, 2020, the National Park Trust transferred ownership of 239 acres of land in one of the most popular areas of the Appalachian National Scenic Trail (A.T.) near Troutville, Virginia to the National Park Service. In the fall of 2018, the Park...
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August 3, 2020
Hydro Flask Announces ITC Filing to Combat Counterfeiting
Bend, OR (August 3, 2020) –Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, announces its recent filing with the U.S. International Trade Commission (ITC) to combat widespread unlawful importation of counterfeit Hydro Flask products into the United States....
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July 29, 2020
Evolv Donates $50,000 To DEI Organizations From Proceeds of the 2021 Zenist Collab Presale
Orange County, Calif. (July 2020)- Evolv, the southern California modern climbing company rooted in progression and creative self-expression, today announced that it has donated $50,000 to five different DEI organizations focused on diversity in climbing after the wildly successful recent presale of its new Ashima X Brain Dead Zenist shoe....
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July 29, 2020
More Bites, More Fun: Honey Stinger Reinvents a Classic with New Mini Waffles
STEAMBOAT SPRINGS, Colo. (July 29, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today introduces Mini Waffles, a bite-sized, snackable version of its best-selling classic Honey and Vanilla Waffles. Easily packable and ready to enjoy in any setting, Mini Waffles are a versatile snack for everyday and every activity alike, from...
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July 29, 2020
Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge
LOS ANGELES (July 29, 2020)— Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the Angling for All Pledge. The pledge seeks to dismantle systemic barriers to entry and participation at...
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July 29, 2020
Sports Technology Company FORM Announces Immediate Availability of Open Water Features For Smart Swim Goggles
Vancouver, BC, July 29 — FORM, the direct-to-consumer sports technology company behind the FORM Smart Swim Goggles, today announced the launch of a free firmware update which enables swimmers to access open water features by connecting the FORM goggles to their compatible Garmin® smartwatch or Apple Watch. Available immediately, the update gives...
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July 28, 2020
With Earliest Detection of the Eastern Equine Encephalitis (EEE) Virus in 20 Years, Experts Recommend Insect Repellent as Key to Protection
LITTLETON, N.H. (July 28, 2020) – The United States saw a resurgence of EEE in 2019, with an uptick in human cases of the deadly virus in the Northeast, Gulf Coast and Upper Midwest. Earlier this month, Massachusetts reported the first EEE-positive mosquitoes–the earliest the virus has been detected in mosquitoes...
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July 28, 2020
Teva and Cotopaxi Team Up to Create a Sustainable Collection
(GOLETA, Calif.) July 28, 2020 – Teva®, a division of Deckers Brands (NYSE: DECK), is excited to announce an adventure-ready collaboration with fellow outdoor brand and benefit corporation, Cotopaxi. The Teva x Cotopaxi collection is a celebration of a shared commitment to do better for people and the planet with...
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July 28, 2020
National Park Trust Launches Buddy Bison Creative Learning Program to Bring Parks to Title I School Students
Washington, D.C. (July 28, 2020) – With so much still unknown about what education will look like for the 2020/2021 school year, National Park Trust announces the launch of a robust distance-learning initiative based on its renowned Buddy Bison School Program which for more than a decade has provided fully...
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July 28, 2020
Liv Cycling Introduces Brava Advanced Pro Series
NEWBURY PARK, Calif. (July 28, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava Advanced Pro is an agile race bike created to provide exceptional handling and maximize acceleration....
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July 22, 2020
U.S. Ski & Snowboard selects Addaday as Official Handheld Recovery Equipment Partner
SANTA MONICA, Calif., July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding. The new multi-year partnership brings...
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July 22, 2020
Hydro Flask Introduces Day Escape™ Soft Coolers
Bend, OR (July 22, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its new Day Escape™ Soft Cooler products, delivering up to 36 hours...
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July 22, 2020
Hiking Community to Celebrate Passage of the Great American Outdoors Act
Silver Spring, MD – In anticipation of the House of Representatives passage of the Great American Outdoors Act, American Hiking Society (AHS), provides these statements: Kate Van Waes, Executive Director, American Hiking Society: “Final passage of the Great American Outdoors Act is a major victory for the hiking community that will expand...
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July 21, 2020
Snowsports Industries America Unveils Focus On In-Depth Educational Platform
Park City, Utah (July 21, 2020) - Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into the future. The winter outdoor industry finds itself in...
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July 21, 2020
BOGS° Footwear Introduces Fresh Styles, Expanded Collection and New Partnerships for Spring 2021
Portland, OR (July 21, 2020) - BOGS, the footwear brand known for innovative materials and original prints, plans to introduce a new backyard boot for men as well as a casual collection for women and kids for spring 2021. In addition to continuing a national partnership with 4-H into 2021,...
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July 21, 2020
rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail
Lake Tahoe, California - Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting time of 37 hours and 12 minutes, bettering the previous fastest known time (FKT) by...
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July 21, 2020
Geartrade is UnNew and Improved
Salt Lake City, UT (July 21, 2020) - Among the outdoor industry there exists a fundamental irony: Outdoor enthusiasts buy gear to enhance their outdoor experiences, yet increasingly the impacts of our consumer behavior actually degrade the environment we claim to care so much about. What to do? Geartrade–the outdoor...
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July 20, 2020
Osprey Announces New Styles and Full Series Update to Multi-Sport Talon/Tempest Series for Spring 2021
Cortez, CO – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, today announced a full series update to their versatile Talon/Tempest series including new styles, a new injection-molded, ridged-foam AirScape backpanel and more durable, sustainable fabrics. One of the most versatile technical pack series ever created, Talon/Tempest is...
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July 20, 2020
ECCO USA Offers Exclusive to Outdoor Specialty Retailers: New X-TRINSIC Water Sandal
Londonderry, NH (July 20, 2020) – In further support of its outdoor specialty retail partners, ECCO Outdoor is offering their new X-TRINSIC water sandal exclusively to the outdoor specialty channel in the US for spring 2021. At a price point of $100 MSRP, constructed of premium materials, and featuring ECCO’s legendary...
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July 20, 2020
Outerbike Cancels Remaining 2020 Events; Announces New Website Page Connecting Riders with Exhibiting Bike Brands
MOAB, Utah (July 20, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announces an exciting new feature to the Outerbike website launching later this year, that will still help riders find their perfect bike, even when they can’t do it ...