News Topics
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July 7, 2020
Junipers Brings Functional, Quick-Dry Bikini to Life for Adventurous Women
CARNELIAN BAY, Calif. (July 7, 2020) - Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production run. Designed for adventurous women who want a technical swimsuit with a classic silhouette that stays...
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July 1, 2020
Oberalp Group Adds Two New North American Sales Reps
Boulder, CO (July 2020) - The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, announced today that it has added two representatives to its staff of regional sales representatives, giving the company a pair of experienced outdoor enthusiasts with strong familiarity with Oberalp’s biggest brands. David Anderson,...
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July 1, 2020
FORLOH Launches Technology-Driven ‘Made in America’ Apparel Brand for Hunting, Fishing and Outdoor Markets
WHITEFISH, Mont. (July 1, 2020) — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the...
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July 1, 2020
First Descents Launches Nationwide Virtual ‘Out Living It Relay’ Race
Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living It during the COVID-19 pandemic. The Out Living It Relay is a small group race that...
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July 1, 2020
Hyland’s Powered Announces 2020-2021 Ambassador Team
LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United States have been chosen to represent the Hyland’s Powered brand. While Hyland’s Powered is perhaps...
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July 1, 2020
PrimaLoft, Inc. and Fiberpartner Announce New Global License Agreement
LATHAM, N.Y. (July 1, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced a new partnership agreement with Fiberpartner, a global supplier of stapled fibers, technical yarns and plastics. This new licensing agreement allows for Fiberpartner to develop the use of Primaloft’s groundbreaking PrimaLoft® Bio™ technology in...
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July 1, 2020
AquaTech Collaborates with Hasselblad To Create Underwater Solution for X1D II 50C
HUNTINGTON BEACH, Calif. - July 1, 2020 - AquaTech Imaging Solutions, a global leader in photographic accessories, is proud to announce the release of its new REFLEX Water Housing for the Hasselblad X1D II 50C, a culmination of 20 years of design and field testing by the AquaTech Team. As...
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June 30, 2020
Aprch Wellness Beverages Signs Travis Yamada to Brand Ambassador Family
Portland, Ore. (June 30, 2020) - Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, introduces their newest brand ambassador, board shaper Travis Yamada. “We are excited to add Travis to our ambassador family and showcase his passion for creating one-of-a-kind boards in our latest Human Element...
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June 30, 2020
Adventure® Medical Launches RapidPure® Water Purifier Products with Over 99.99% Virus Protection and Industry-leading Flow Rates for Safe, Great Tasting Water
LITTLETON, N.H. (June 30, 2020)— Adventure® Medical announces the launch of RapidPure®, its collection of water purification products promising best-in-class flow rates, advanced purification technology with virus protection and lightweight, easy to use designs. Available in five options to fit the needs of any outdoor adventurer, RapidPure® water treatment products...
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June 30, 2020
Global Leader in Backpacks, Deuter Redesigns Franchise Products for Day Hikes, Backpacking, Mountain Biking for Summer 2021
LONGMONT, Colo. (June 30, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment—announces the launch of its new collection for Spring 2021, delivering the comfort, durability and function that its products are known for with redesigned, modern aesthetics. The assortment includes a top-down redesign for the popular AC...
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June 30, 2020
Pacific Northwest-Based Ombraz Sunglasses Partners with Darby Communications
Bellevue, WA – June 30, 2020 –Ombraz Sunglasses, the mastermind behind the world’s most practical and durable sunnies, is thrilled to announce its partnership with fellow dynamic business Darby Communications. As Ombraz’s PR agency of record, Darby Communications will amplify the brand’s lineup of stylish armless shades, increasing its media...
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June 30, 2020
ORTOVOX Celebrates 40 Years Equipping Alpine Adventure with Expanded Spring Collection for 2021
LONGMONT, Colo. (June 30, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40th anniversary with the launch of its Spring 2021 collection. Founded in 1980, ORTOVOX has long been a leader in the year-round pursuit of alpine activities. The new line builds upon these areas of expertise and includes...
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June 30, 2020
PeopleForBikes President Tim Blumenthal Announces Retirement
BOULDER, CO (June 30, 2020)— After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and a widely respected U.S. bicycling leader, will become President and CEO on July 1, 2020....
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June 30, 2020
US Trail Running Conference announces pivot to hybrid format for 2020 Event
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 event will be a hybrid format, allowing both in-person and virtual attendees and exhibitors. This pivot is expected to encourage an expanded reach for the industry leading event, supporting access for...
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June 30, 2020
Aqua Lung Names Andrew Gritzbaugh General Manager, North America
VISTA, Calif. (June 30, 2020) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, announced it has appointed Andrew Gritzbaugh as General Manager, North America. Serving in a key role as part of the Group Executive Committee, Gritzbaugh is responsible for...
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June 30, 2020
Co2uT Announces Knight Composites as Official Wheel Sponsor
FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. A...
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June 29, 2020
Swix Launches Line of Next Generation Race Wax
HAVERHILL, M.A.: Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, delivers the highest performance non-fluorinated wax on the market...
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June 29, 2020
Merrell Presents: We Hike to Heal
ROCKFORD, Mich. (June 29, 2020) — “We Hike to Heal” follows Kenya and Michelle Jackson-Saulters, who found each other and combined their passions to create Outdoor Journal Tour. Through a series of events called We Hike to Heal, their goal is to empower women through journaling, meditation and spending time in...
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June 29, 2020
Backcountry Access Announces Software Update For Tracker2 Transceivers
BOULDER, CO (June 29, 2020) – Backcountry Access, Inc. (BCA) has announced a software update specifically and exclusively for its Tracker2 avalanche transceivers. The company recommends that all Tracker2 owners take advantage of this update. This software update improves functionality during power-saving mode. After 12 hours without user input, Tracker2...
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June 24, 2020
Meet Two New Products from Fenix: The E03R Keychain Flashlight and the LR35R 10000 Lumen Flashlight
Fenix Lighting is proud to be releasing not one, but two exciting new and very different flashlights. The E03R keychain flashlight and the LR35R rechargeable flashlight are both astoundingly bright for their respective sizes, user-friendly, and are packed full of distinctive features. While each product serves different purposes, Fenix built...
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June 17, 2020
WANDRD Releases the FERNWEH Backpacking Bag & ROUTE Chest Pack on Kickstarter
Salt Lake City, UT (June 17, 2020) - In German, fernweh (FEIRN-Veyh) means "farsickness," or a longing for a far off place — a feeling all too familiar for many of us right now. With this farsickness and wanderlust in mind, WANDRD launched their first backpacking pack, the FERNWEH, on Kickstarter...
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June 16, 2020
New Gregory Paragon, Maven backpacks earn top awards from Outside, Backpacker, Popular Mechanics magazines
SALT LAKE CITY, Utah (June 16, 2020)– Scoring a trifecta of awards for Spring 2020, the Gregory Paragon and Maven, the newest lightweight category backpacks from Gregory Mountain Products, earned accolades for versatility and functionality from testers with Outside, Backpacker and Popular Mechanics magazines. In April and May, Outside Magazine...
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June 16, 2020
KINeSYS Sunscreen rolls out their first-ever Affiliate Program
KINeSYS Performance Sunscreen announces a further program to give back to their loyal community amid the challenges associated with Covid-19; launching their first-ever Affiliate Program for close to 100 “Champions” across Canada, USA and Australia. Over the course of the last few months, with the Covid-19 pandemic, people within the...
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June 16, 2020
Liv Cycling Debuts “Liv Committed” Global Brand Campaign
NEWBURY PARK, Calif. (June 16, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv Committed campaign highlights the ways Liv is dedicated to women in all cycling disciplines and...
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June 16, 2020
Arkansas Outdoor Apparel Startup LIVSN Gains Momentum with Media, Sales, and Retail
FAYETTEVILLE, Ark. - June 16, 2020 - LIVSN Designs, maker of versatile outdoor apparel designed to last longer, is proud to announce strong customer and media feedback, growing retail traction, and new plans for sustainability and products. LIVSN was founded in 2018 in Fayetteville, Arkansas and graduated with the 2019...