News Topics
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January 23, 2020
Dawn To Dusk Launches The World’s First Bottle Cage Ecosystem
ESCONDIDO, CA - Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and allow riders to explore longer. “The bottle cage is a vital part of the riding...
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January 23, 2020
The Pikes Peak APEX presented by RockShox Announces Third Founding Partner
January 23, 2020 - Colorado Springs, Colorado—Sports Strategies and organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of partnering with mountain biking and outdoor events and is committed to the outdoor community in...
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January 23, 2020
The Suunto Elite Team Announces its Athlete Selections for 2020
OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will be comprised of 50 elite athletes and coaches pushing the...
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January 23, 2020
Make your content marketing more inclusive, engaging & profitable
Is your content ignoring (or worse, excluding) some cultures, ethnicities, genders and other groups? How can you make it more inclusive? What's the business case for doing so? How can you learn to speak to different groups? One of the biggest challenges in reaching new audiences is figuring out how...
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January 22, 2020
Nomination Window Open for Kahtoola’s Annual TransRockies™ Run Team Giveaway
Flagstaff, Ariz. (Jan. 22, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, wants to let all trail runners who take their fun seriously know that the nomination window is now open for the Kahtoola Team Giveaway - for two lucky runners to run in the 14th annual...
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January 22, 2020
Osprey Calls on Outdoor Industry to Support CORE and Protect Public Land in Colorado
Cortez, CO – January 22, 2020 – Today, Osprey President, Layne Rigney, issued a statement urging the Outdoor Industry to unite and encourage U.S. Senator Cory Gardner to co-sponsor the Colorado Outdoor Recreation and Economy (CORE) Act. U.S. Senator Michael Bennet and U.S. Congressman Joe Neguse introduced the CORE Act to protect...
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January 22, 2020
Toray To Showcase 40 years Of Entrant® Development at OR Show
When Toray launched Entrant in 1980, waterproof/breathable fabric treatments were narrowly-focused on specific performance attributes demanded by professional outdoor athletes. As they often do, Toray spotted an opportunity to broaden the market. Working with top outdoor and snowsports brands like Burton and Patagonia, Toray introduced Entrant and led the evolution of...
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January 22, 2020
Cascade Designs Welcomes Kelly Kraus as Newest Board Member
SEATTLE, Wash. (January 22, 2020) - Cascade Designs, Inc.®, the iconic American outdoor company known for product innovation, is pleased to welcome outdoor industry veteran Kelly Kraus as the newest member of their board of directors. Kelly will be sharing her 35 years of experience in outdoor industry sales, product, and marketing...
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January 22, 2020
Salomon’s New Stance All-Mountain Ski Collection Delivers Performance, Stability and Versatility
OGDEN, Utah (Jan. 22, 2020) – Salomon unveils the new, all-mountain Stance ski collection, built to provide skiers with an ideal blend of performance, stability and versatility for the 2020/21 season. The Stance ski collection—which includes the Stance 90, Stance 96 and Stance 102 for men, and the Stance 88...
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January 22, 2020
Camber Outdoors Welcomes Five New Board Members
Boulder, Colo. (January 22, 2020) – Camber Outdoors, a national nonprofit supporting workplace inclusion, equity and diversity across the active-outdoors industries, announces the appointment of five new board members: Katie Carlson – Vice President of Human Resources, Brooks Running; Hawi Keflezighi – owner of Hawi Management; Eileen Mulry – Vice...
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January 22, 2020
DYNAFIT hits ISPO Gold with the Blacklight Pro Ski
Mountain endurance brand DYNAFIT scooped two wins at this year’s ISPO Awards, including a Gold Award. The heritage brand, with headquarters in Aschheim near Munich, Germany, secured a Gold Award in the Snowsports/Ski Touring Skis segment - the highest honour in that category - for the Blacklight Pro ski with...
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January 22, 2020
POMOCA To Unveil “Track Your Skins” Initiative at OR Show
(BOULDER, CO - January 2020) - POMOCA, the world’s leading manufacturer of ski touring skins, will unveil its new “Track Your Skins” initiative at the Outdoor Retailer Snow Show in Denver this month, giving customers the opportunity to learn how each skin was made on the path from the factory...
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January 22, 2020
Mystery Ranch Employee Pack Build Auction Launches at SHOT and Outdoor Retailer Trade Shows
Bozeman, Mt. – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, announced today an Employee Pack Build program and online auction to commemorate the brand’s 20th anniversary, highlight their talented employees, and raise funds...
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January 22, 2020
Backcountry Access Celebrates 25 Years, Launches Tracker 4 Avalanche Transceiver
BOULDER, CO – Backcountry Access (BCA) is celebrating its 25th anniversary in business this winter season with a renewed commitment to avalanche education and innovation in the manufacturing of avalanche safety equipment. For the coming ISPO Munich and Outdoor Retailer industry shows, Backcountry Access will launch a new Tracker4 avalanche...
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January 22, 2020
Liv and Giant USA Announce Partnership with Rebecca Rusch
NEWBURY PARK, Calif. (Jan. 22, 2020) — Liv Cycling, the company dedicated to getting more women on bikes, and Giant, the world leader in cycling technology, will partner with endurance sports icon Rebecca Rusch for 2020 and beyond. As part of Liv and Giant’s mission to make cycling more inclusive...
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January 22, 2020
Suffer Better and iKOR Labs Announce Donation to the Do Good Grant Program:
iKOR’s Donation Supports Athletes Pushing Limits and Doing Good Denver, Colo. (January 22, 2020) – iKOR Labs, Boulder-based producers of the worlds best recovery products, utilizing full spectrum hemp oil (aka CBD or cannabidiol) for endurance athletes, and local nonprofit Suffer Better, today announced iKOR’s contribution to the Suffer Better Do Good...
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January 22, 2020
US Trail Running Conference Earns Certification from the Council for Responsible Sport
January 22, 2020, PORTLAND, OR — The US Trail Running Conference has earned official certification of its annual conference by the Council for Responsible Sport (Council). Until now, only competitive sporting events have become certified, making this a first-of-its-kind certification. The Council is an Oregon-based nonprofit that provides independent verification...
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January 21, 2020
POC Wins Series of ISPO Awards for New Technology and Safety
POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and technology from its new 2020/21 snow collection. Starting with an ISPO ‘Gold winner’ award for a brand new and unique Dyneema® based cut-resistant, race base layer, ‘Base Armor’. ISPO ‘Winner’ awards have been received for...
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January 21, 2020
Trust Performance Wins 2020 Design and Innovation Award
(Salt Lake City, UT ) - Trust Performance, innovators in suspension technology, is honored to be among the winners of the 2020 Design & Innovation Award. Announced today, this annual award is a benchmark and seal of approval for the most outstanding products within the cycling industry. Trust Performance has...
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January 21, 2020
Welcome to the leisure class: TerraTrike Maverick pushes the envelope of performance and value for aspiring trikers
GRAND RAPIDS, Mich. — TerraTrike, a leader in comfort cycling, is rolling out a new front-line trike for Spring 2020, the Maverick, a customizable and upgradeable point of entry to the fun and carefree world of leisure triking. As recumbent trikes overtake two-wheeled recumbent bicycles in popularity, the new Maverick has big...
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January 21, 2020
Front Runner Outfitters Gives New Land Rover Defender an Aftermarket Upgrade
LOS ANGELES (Jan. 21, 2020) – Front Runner Outfitters launches a new rack design, engineered specifically for the highly-regarded 2020 Land Rover Defender 110. This visually sleek rack combines core overlanding quality with a cohesive design that seamlessly matches the exterior styling of the Defender 110. Building on its trusted...
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January 21, 2020
The Channel Mastery Podcast Announces Partnership with SNEWS
Durango, Colo. (January 21, 2020) -- The Channel Mastery Podcast announces that SNEWS will be the co-presenting sponsor, along with Verde Brand Communications, for specific monthly episodes created just for specialty business and brand leaders in the active outdoor lifestyle industries. “I’ve been a big fan of Channel Mastery since...
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January 21, 2020
Hustle Bike Labs Launches Website; Finalist in OR Innovation Awards
Crowley, Texas — Hustle Bike Labs officially launched its website yesterday evening, highlighting its first product, the Hustle REM Pedal System, a magnetic clipless-platform-hybrid design which should be available to consumers by early Spring 2020. Yet even with the final product still weeks away, the system is already generating major buzz...
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January 21, 2020
Deuter Packs Eliminates All Harmful Perfluorocarbons in 2020
LONGMONT, Colo. (Jan. 21, 2020) – Deuter, a global leader in backpacks and outdoor equipment, announces that it has completely eliminated perfluorocarbons (PFCs), the harmful chemicals that shed from traditional water repellents, from its product line, beginning in Spring 2020. In order to ensure the water- and soil-repellent properties of...
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January 21, 2020
Snowsports Industries America and Outdoor Industry Association Announce Outdoor + Snow Show Kickoff Breakfast Keynote: Business As A Force for (Climate) Good
PARK CITY, UT (January 21, 2020). Today, Snowsports Industries America (SIA) announced the details for the Outdoor + Snow Show Kickoff Breakfast keynote, marking the opening of the 2020 trade show, taking place at the Colorado Convention Center in Denver, CO on Wednesday, January 29th. Alongside the Outdoor Industry Association and...