News Topics
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January 21, 2020
POC Wins Series of ISPO Awards for New Technology and Safety
POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and technology from its new 2020/21 snow collection. Starting with an ISPO ‘Gold winner’ award for a brand new and unique Dyneema® based cut-resistant, race base layer, ‘Base Armor’. ISPO ‘Winner’ awards have been received for...
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January 21, 2020
Trust Performance Wins 2020 Design and Innovation Award
(Salt Lake City, UT ) - Trust Performance, innovators in suspension technology, is honored to be among the winners of the 2020 Design & Innovation Award. Announced today, this annual award is a benchmark and seal of approval for the most outstanding products within the cycling industry. Trust Performance has...
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January 21, 2020
Welcome to the leisure class: TerraTrike Maverick pushes the envelope of performance and value for aspiring trikers
GRAND RAPIDS, Mich. — TerraTrike, a leader in comfort cycling, is rolling out a new front-line trike for Spring 2020, the Maverick, a customizable and upgradeable point of entry to the fun and carefree world of leisure triking. As recumbent trikes overtake two-wheeled recumbent bicycles in popularity, the new Maverick has big...
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January 21, 2020
Front Runner Outfitters Gives New Land Rover Defender an Aftermarket Upgrade
LOS ANGELES (Jan. 21, 2020) – Front Runner Outfitters launches a new rack design, engineered specifically for the highly-regarded 2020 Land Rover Defender 110. This visually sleek rack combines core overlanding quality with a cohesive design that seamlessly matches the exterior styling of the Defender 110. Building on its trusted...
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January 21, 2020
The Channel Mastery Podcast Announces Partnership with SNEWS
Durango, Colo. (January 21, 2020) -- The Channel Mastery Podcast announces that SNEWS will be the co-presenting sponsor, along with Verde Brand Communications, for specific monthly episodes created just for specialty business and brand leaders in the active outdoor lifestyle industries. “I’ve been a big fan of Channel Mastery since...
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January 21, 2020
Hustle Bike Labs Launches Website; Finalist in OR Innovation Awards
Crowley, Texas — Hustle Bike Labs officially launched its website yesterday evening, highlighting its first product, the Hustle REM Pedal System, a magnetic clipless-platform-hybrid design which should be available to consumers by early Spring 2020. Yet even with the final product still weeks away, the system is already generating major buzz...
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January 21, 2020
Deuter Packs Eliminates All Harmful Perfluorocarbons in 2020
LONGMONT, Colo. (Jan. 21, 2020) – Deuter, a global leader in backpacks and outdoor equipment, announces that it has completely eliminated perfluorocarbons (PFCs), the harmful chemicals that shed from traditional water repellents, from its product line, beginning in Spring 2020. In order to ensure the water- and soil-repellent properties of...
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January 21, 2020
Snowsports Industries America and Outdoor Industry Association Announce Outdoor + Snow Show Kickoff Breakfast Keynote: Business As A Force for (Climate) Good
PARK CITY, UT (January 21, 2020). Today, Snowsports Industries America (SIA) announced the details for the Outdoor + Snow Show Kickoff Breakfast keynote, marking the opening of the 2020 trade show, taking place at the Colorado Convention Center in Denver, CO on Wednesday, January 29th. Alongside the Outdoor Industry Association and...
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January 21, 2020
HeiQ announces next generation of HeiQ Fresh and HeiQ XReflex families
Zurich/Switzerland, January 21, 2020. Swiss textile innovator HeiQ improves both its HeiQ Fresh and HeiQ XReflex product lines. The updated products offer improvement in multiple technical aspects for HeiQ Fresh and more product options with HeiQ XReflex. Founded in 2005 during a hike in the Swiss Alps, HeiQ’s first product,...
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January 21, 2020
Fall 2020 Outdoor Research shells, insulation built on a foundation of significant materials advancement
SEATTLE, Wash. (Jan. 21, 2020) – For Outdoor Research, Fall 2020 represents a season of significant materials advancements in outerwear and insulation. The new season brings with it notable new launches in fabric technology - along with major upticks in areas like mobility and durability. In its Fall 20 collection,...
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January 21, 2020
Performance Tea announces Don Reichelt’s win at the Coldwater Rumble
Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced that Don Reichelt, sponsored athlete, finished first in the 20-mile Coldwater Rumble run in a time of 2:28 and Joe Gagnon, CEO, Performance Tea completed the 52k and came in first in...
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January 21, 2020
US Trail Running Conference announces theme – Trail Running Communities for Climate Action and Sustainability
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced the theme for this year’s edition of the annual event, Trail Running Communities for Climate Action and Sustainability. This theme is a logical development emanating from last year’s theme of diversity and inclusion, and...
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January 21, 2020
Darby Communications, Status Forward Announce 2020 Stand Up Partners
Asheville, NC – January 21, 2020 – Darby Communications and Status Forward are proud to announce the recipients of their 2020 Stand Up Initiative. Launched by Darby Communications in 2016, the program has provided over 300 hours of pro bono services to select environmental nonprofits. Past recipients include the Nantahala-Pisgah...
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January 21, 2020
iKOR Labs Welcomes Dr. Andy Pruitt to Lead Science and Innovation
Boulder, CO – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today proudly announced the addition of Andrew Pruitt,EdD as Sports Medicine Consultant for Science and Innovation. Pruitt, a legend in the endurance industry, has been putting his golden touch to use for decades. He received a...
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January 21, 2020
Ultra Trail du Mont Blanc Champion Courtney Dauwalter Extends Partnership with Salomon
OGDEN, Utah (January 21, 2020) – Salomon, the global leader in trail running and winter sports equipment, announces an extension to Courtney Dauwalter’s partnership with the Salomon global athlete team. Dauwalter, a runner with podium finishes at the world’s highest profile ultra-marathon trail races—including Ultra Trail Du Mont Blanc and...
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January 21, 2020
Studies and Observations Group Unveils New Brand and Product Direction
Lynnwood, WA – Founded in 1986, Studies and Observations Group (SOG) took its name to honor an elite Special Forces military group of the Vietnam War Now, 34 years later, SOG raises the curtain on a new era, positioning the long-trusted brand as a mission-centric solutions provider. SOG built a...
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January 20, 2020
Appalachian Gear Company Debuts New All-Paca™ Sleeping Bag Liner
Charlotte, NC – January 20, 2019 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, is proud to expand its lineup in 2020 with a 100% alpaca fiber sleeping bag liner. The All-Paca™ Sleeping Bag Liner is a lightweight, versatile, and eco-friendly addition to any...
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January 20, 2020
Here’s how SEO will make your Content Marketing reach more people
If your content marketing efforts seem to be falling flat, they might just need better SEO. "A lot of brands produce great content, then get frustrated when it doesn't drive higher traffic to their website or sales pages," says Peak Content Summit founder Tyler Benedict. "There are a lot of...
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January 20, 2020
Orange Mud to exhibit at ISPO 2020
Round Rock, TX – After a great 2019, Orange Mud is excited to return to the 2020 ISPO Munich Trade Show for its third year in a row. Orange Mud is thrilled to have another opportunity to be on site to present their growing line of cycling and running hydration packs and accessories; including the...
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January 20, 2020
Gerber Gear Partners with Randy Newberg for Innovative Field Dressing Tools
PORTLAND, Ore. (January 20, 2020) — GERBER, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg collection will debut at SHOT Show 2020 in Las Vegas, January 21st – January 24th, and will feature two...
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January 20, 2020
Gerber Gear Doubles Down with Packable Folding Machete
PORTLAND, Ore. (January 20, 2020) — GERBER, an industry-leading manufacturer of knives and multi-tools announced today the introduction of the new Doubledown folding machete. The first look at the Doubledown will come at SHOT Show 2020 in Las Vegas, January 21st – 24th. Available in June 2020 on www.gerbergear.com, the...
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January 17, 2020
AKU Wins ISPO AWARD GOLD For its “Minima” Footwear With Low Environmental Impact
MONTEBELLUNA, ITALY (January 17, 2020) - A jury of experts from 13 nations has awarded AKU the prestigious ISPO AWARD GOLD for its new lifestyle footwear style for the AW ‘20 season, MINIMA - Designed to Reduce. This new winter model designed for leisure time and outdoor journeys was awarded for...
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January 16, 2020
Whistler Community Rallies to Replace Deep Winter with New Event “Uprising”
WHISTLER, B.C. (January 16, 2019) - Local creative agency, Origin, Fairmont Chateau Whistler and Tourism Whistler today announced the new event Uprising, a photo competition and fundraiser to fill the Deep Winter void in Whistler’s cultural calendar. The group will present a new event on February 23 at the Chateau...
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January 16, 2020
Outdoor Research hires creative leaders in design, marketing to drive brand evolution
SEATTLE, Wash. (Jan. 16, 2020) – Adding deep experience and new energy to help direct its ongoing evolution as a brand, Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, recently made two strategic-level hires as it moves into 2020. Andrew Osborn joins the team as Creative...
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January 16, 2020
Third Class of American Hiking Society’s NextGen Trail Leaders Announced
SILVER SPRING, MD –January 16, 2020 — American Hiking Society is pleased to announce the third class of NextGen Trail Leaders, bringing together rising stars in the outdoor community from across the country. Through American Hiking Society, NextGen Trail Leaders will speak out to elected officials and engage the millions-strong...