News Topics
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July 30, 2019
5.11 Tactical Opens 50th Company Owned Retail Store
Irvine, Calif. (July 30, 2019) –5.11 Tactical®, the global innovator of tactical apparel and gear, is celebrating the grand opening of its 50th company owned retail store in Fort Bliss, Texas this week. The store marks the completion of an initiative established in 2014 to launch and expand company-owned retail stores...
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July 30, 2019
US Trail Running Conference announces sponsorship agreement with Run Strong by Fox River and Billy Mills as keynote speaker for 2019 event
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsorship agreement with Run Strong by Fox River for the 2019 event. The Conference will feature a new running program from Fox River that connects the running community with the Native American running...
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July 29, 2019
Deschutes Brewery Taps Groundswell PR for Public Relations
(Bend, Oregon) July 29, 2019- Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is pleased to announce its partnership with Groundswell PR. Groundswell will lead media outreach initiatives and execute Deschutes’ North American communications strategy, promoting the brand’s legacy story and new...
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July 29, 2019
Wild Country Climbing presents 2020 Season Highlights
Boulder Co - Wild Country, a climbing company run by climbers, for climbers proudly launches a collection of equipment dedicated to Pure Climbing. The NEW Zero Friend, designed for narrow cracks, is back, along with a smattering of new harnesses and a backpack efficiently designed to carry everything you need....
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July 29, 2019
Grovara Buzz Continues with Addition of Colorado-Based Honey Stinger, Fast-Growing Maker of Sports Nutrition Products, to Global Marketplace
PHILADELPHIA (July 29, 2019) -- Honey Stinger, the award-winning maker of sports nutrition products featuring honey, has joined the growing hive of wellness food and beverage manufacturers to go global with Grovara. Founded in 2001 in Steamboat Springs, Colo., Honey Stinger has demonstrated tremendous growth over nearly two decades, establishing itself...
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July 29, 2019
Royal Robbins Embarks on Cross Country Road Trip Tour: #BeyondTheMap
SAN FRANCISCO, Calif. (July 29, 2019)– Royal Robbins, the world’s leading sustainable travel apparel brand, has kicked off its 14-week cross country #BeyondTheMap road trip adventure, and is currently in Austin, Texas before heading to California’s Bay Area later this week. The tour, which covers more than 10,000 miles and...
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July 26, 2019
Thermore Ecodown® Fibers Marble
For the last 5 years, Thermore has worked hard to develop the best possible free fiber technology. The current Ecodown® Fibers are very lofty, with a high fill power, durable, recycled and white. They utilize the most advanced free fiber technology on the market. “We realized there was very little...
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July 26, 2019
Merrell Launches Their Most Sustainable Trail Runner to Date
ROCKFORD, Mich. (July 26, 2019) - Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, has launched their most sustainable trail runner to date: The Bare Access XTR Sweeper. The Sweeper features recycled materials wherever possible and...
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July 25, 2019
Simpresso® travel espresso maker @ Peet’s®
We are stoked to announce Simpresso® espresso makers are now available at Peet's® Coffee &Tea. Nobody does coffee better than Peet's®. If you are in range of a Peet's® cafe, by all means head there for your coffee. Everyplace else, say in a submarine or home in your shorts, Simpresso®...
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July 25, 2019
KEEN Footwear and Newport Festivals Foundation Donate Sales of Newport Revival Sandal
PORTLAND, Ore. (July 25, 2019) — KEEN, Inc., (KEEN) and Newport Festivals Foundation have teamed up once again to create the Newport Revival partnership. For the second year in a row, KEEN designed a limited-edition Newport Revival sandal and donating half of the proceeds to Newport Festivals Foundation music education...
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July 25, 2019
Kitsbow Announces New Board Member and Vice President of Product and Design
PETALUMA, Calif. (July 25, 2019) — Kitsbow, maker of premium cycling clothing and accessories, today announces the addition of Jim Gingrich to the Kitsbow Board of Directors as well as the promotion of Tim Clark to Vice President of Product and Design. Gingrich has twenty years of experience in investment...
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July 24, 2019
Event Alert [7/12 – 7/23]: UBB’s Bi-Annual End of Season Sale [up to 40% off]
United By Blue's Bi-Annual End of Season Sale (7/12-7/23). It's one of the biggest sales of the year and we're steeply discounting our responsible apparel. For every product sold, even during sales, UBB pledges to remove a pound of trash from the world's oceans and waterways. Details: Dates: Friday, 7/12...
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July 24, 2019
Mons Royale Selects White Cloud Communication to Lead North American PR
Lake Wanaka, NEW ZEALAND — New Zealand-based merino apparel company Mons Royale announced today its partnership with boutique communications and marketing consulting firm White Cloud Communication. Effective immediately, White Cloud will provide public relations and communications strategy for Mons Royale to amplify the brand in North America. White Cloud will spearhead...
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July 24, 2019
The Conservation Alliance Highlights Four Campaigns
Bend, Ore., July 24, 2019 – The Conservation Alliance has identified four campaigns for heightened attention during the current Congressional session. The four priorities would protect and defend wild places in Alaska, Montana, Utah, and Colorado. The organization hopes to build momentum from the passage of a historic package of...
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July 24, 2019
Red Bull Party Wave Team Surfing Competition returns to Duke’s Oceanfest for its 6th Year
Honolulu, HI (July 24, 2019) – Red Bull Party Wave, the competition that challenges teams to build their own surf vessels and ride the best wave as a group, will return to the famed shores of Waikiki on Sunday, August 25. After last year’s cancellation due to conditions surrounding Hurricane...
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July 24, 2019
Norrøna to Open U.S. Flagship Store in New York City
BOULDER, Colo. (July 24, 2019) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably built outerwear, will open a brand store in New York City in the fall of 2019. This announcement comes after the brand opened its first U.S.-based concept store in Boulder, Colorado in May...
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July 23, 2019
MSR® Updated Hubba Hubba™ NX Tent Wins ISPO Gold Award
SEATTLE, Wash. (July 23, 2019)– Mountain Safety Research (MSR®), the high-performance outdoor equipment brand, is honored to receive two awards last month, from ISPO and BestProducts.com, for updates to one of their most popular products, the Hubba Hubba™ NX tent, and for their new in-line Microfilter, the Thru-Link™, which was...
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July 23, 2019
Eddie Bauer Hosts Fundraising Campaign for Big City Mountaineers
Golden, Colo. (July 23, 2019) – Big City Mountaineers, a leading provider of wilderness adventures for under resourced youth, announces today its partnership with Eddie Bauer and Ed Viesturs for a month long fundraising campaign benefitting Big City Mountaineers (BCM). The campaign will run from July 21st– August 17th at Eddie...
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July 23, 2019
Liv Cycling Reveals New Avail AR
NEWBURY PARK, Calif. (July 23, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the new versatile Avail AR to its extensive line of endurance-focused road bikes. The all-road capable Avail AR offers wide tire compatibility up to 38c and an updated geometry for a...
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July 22, 2019
Outdoor Economy Conference Returns To Western North Carolina
Asheville, NC (July 22, 2019) – The Outdoor Economy Conference will return to Western North Carolina (WNC) for a second year on Thursday, Oct. 10, 2019. After selling out in its inaugural year, the conference has doubled in size and grown in scope with the help of the new Growing Outdoors...
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July 22, 2019
Wigwam’s SynchroKnit™ “Run For Your Cause” Results in Donations to 17 Outdoor Non-Profits
Sheboygan, WI. (July 22, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to announce its “Run for Your Cause” event at Outdoor Retailer in June 2019 hosted 17 runners from 17 non-profits. Runners were encouraged to sign up to run on a treadmill for...
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July 22, 2019
Moultrie Mobile Extends Cellular Trail Camera Leadership
BIRMINGHAM, AL, July 22, 2019 — Moultrie Products is proud to announce a number of major advancements to Moultrie Mobile, its cellular trail camera system. In addition to successfully transitioning to Verizon’s 4G network, Moultrie Mobile has entered into a partnership with AT&T, giving the system broad coverage across the...
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July 19, 2019
Merrell Sheds Light on Barriers to Getting on the Trail
ROCKFORD, Mich. (July 19, 2019) - Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, found in a survey of 2,500 adults that 53 percent don’t hike because of perceived barriers like not living close to trails...
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July 17, 2019
HeiQ announces PFC-free DWR with dry cleaning durability
Consumers of water repellent jackets, pants and footwear think it is important that products are made of environmentally-friendly materials and are PFC-free1. HeiQ Eco Dry is a family of innovative, eco-friendly and PFC-free water repellent textile technologies that provide protection against water and water-based stains. As of August 2018, HeiQ...
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July 17, 2019
Marmot Launches New Collection: technologically advanced all-mountain performance line
Rohnert Park, Calif. —17 JULY 2019—For Spring 2020, Marmot LLC is designing its line from its roots with the launch of its technologically advanced all-mountain performance collection, designed for athletes at the pinnacle of outdoor sports. Amongst other top-tier products, this offering will feature five alpine jackets, one 8,000-meter suit,...