News Topics
-
July 23, 2019
Liv Cycling Reveals New Avail AR
NEWBURY PARK, Calif. (July 23, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the new versatile Avail AR to its extensive line of endurance-focused road bikes. The all-road capable Avail AR offers wide tire compatibility up to 38c and an updated geometry for a...
-
July 22, 2019
Outdoor Economy Conference Returns To Western North Carolina
Asheville, NC (July 22, 2019) – The Outdoor Economy Conference will return to Western North Carolina (WNC) for a second year on Thursday, Oct. 10, 2019. After selling out in its inaugural year, the conference has doubled in size and grown in scope with the help of the new Growing Outdoors...
-
July 22, 2019
Wigwam’s SynchroKnit™ “Run For Your Cause” Results in Donations to 17 Outdoor Non-Profits
Sheboygan, WI. (July 22, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to announce its “Run for Your Cause” event at Outdoor Retailer in June 2019 hosted 17 runners from 17 non-profits. Runners were encouraged to sign up to run on a treadmill for...
-
July 22, 2019
Moultrie Mobile Extends Cellular Trail Camera Leadership
BIRMINGHAM, AL, July 22, 2019 — Moultrie Products is proud to announce a number of major advancements to Moultrie Mobile, its cellular trail camera system. In addition to successfully transitioning to Verizon’s 4G network, Moultrie Mobile has entered into a partnership with AT&T, giving the system broad coverage across the...
-
July 19, 2019
Merrell Sheds Light on Barriers to Getting on the Trail
ROCKFORD, Mich. (July 19, 2019) - Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, found in a survey of 2,500 adults that 53 percent don’t hike because of perceived barriers like not living close to trails...
-
July 17, 2019
HeiQ announces PFC-free DWR with dry cleaning durability
Consumers of water repellent jackets, pants and footwear think it is important that products are made of environmentally-friendly materials and are PFC-free1. HeiQ Eco Dry is a family of innovative, eco-friendly and PFC-free water repellent textile technologies that provide protection against water and water-based stains. As of August 2018, HeiQ...
-
July 17, 2019
Marmot Launches New Collection: technologically advanced all-mountain performance line
Rohnert Park, Calif. —17 JULY 2019—For Spring 2020, Marmot LLC is designing its line from its roots with the launch of its technologically advanced all-mountain performance collection, designed for athletes at the pinnacle of outdoor sports. Amongst other top-tier products, this offering will feature five alpine jackets, one 8,000-meter suit,...
-
July 16, 2019
Mammut WE CARE
Phasing out per- and polyfluorinated chemicals (PFCs) applied in water-repellent products is one part of Mammuts WE CARE strategy. PFCs are used for the durable water repellency (DWR) finish of the outer fabric of rain gear. Unfortunately, they decompose very slowly. Due to that fact, Mammut has been looking for...
-
July 16, 2019
prAna Names Marcie Peters Vice President of Global Sales
Carlsbad, CA – July 16, 2019– prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, is pleased to announce the appointment of Marcie Peters as Vice President of Global Sales. “We are thrilled to welcome Marcie to the prAna family,” said Russ...
-
July 16, 2019
LINDSEY VONN: The Final Season
Universally recognized as the greatest female skier ever, Lindsey Vonn went on a remarkable journey that was defined by unexpected twists and turns and dramatic peaks and valleys in its final chapter. Produced in conjunction with Teton Gravity Research, HBO’s feature-length documentary LINDSEY VONN: THE FINAL SEASON intimately recounts the...
-
July 16, 2019
CAKE Teams Up with Christenson Surfboards to Support Protect Our Winters (POW)
(Stockholm, Sweden – July 16, 2019) – CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today announced a new partnership with American craftsman and motorcycle enthusiast Chris Christenson, and his eponymous brand Christenson Surfboards, in an effort to support Protect Our Winters (POW). Custom branded surfboards will debut on...
-
July 11, 2019
Marmot furthers commitment to inclusivity
Rohnert Park, Calif. — 11 JULY 2019—In Spring 2020, Marmot LLC is furthering its commitment to inclusivity with the addition of more sizing options throughout its garments, as well as consciously diversifying its marketing visuals to more overtly welcome people from all walks of life. Marmot is dedicated to helping...
-
July 11, 2019
Filson and Merrell Launch Sandal Collaboration
SEATTLE, WA and ROCKFORD, MI (July 11, 2019) — Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell,...
-
July 11, 2019
Origin and MEC-Produced Short Film Facing Sunrise Wins Prestigious Gold Marketing Award
WHISTLER, B.C. (July 11, 2019) —Award-winning marketing agency Origin and leading Canadian outdoor sports retailer MEC received Gold: Multicultural Online Film from The Optimized Marketing Awards for its short film Facing Sunrise, announced in June. The Origin-produced film, which shines a light on the face of visible minorities in the...
-
July 11, 2019
5.11 Partners with Spartan
IRVINE, CA (July 11, 2019)– 5.11 Tactical®, the world’s leading innovator of purpose-built gear, is proud to announce its partnership with Spartan, the largest obstacle race and endurance brand in the world. 5.11 is the Official Tactical Gear Partner of the 2019 Spartan Honor Series and will be on site with...
-
July 10, 2019
Merrell launches film on Mike Chambers’ attempt at Denali speed record
ROCKFORD, Mich. (July 10, 2019) — Little Steps features mountain athlete and Merrell Ambassador Mike Chambers as he endures a six-month, highly-strategic and rigorous training program to prepare for his attempt at breaking the speed record for Denali. Ultimately, Chambers leaves Denali without the record, but throughout his training and time...
-
July 10, 2019
The Conservation Alliance Announces 2019 Outstanding Partnership Awards
Bend, Ore., July 10, 2019 – Osprey Packs, KEEN Footwear, Northwest Rafting Co., and Peak Design are the winners of The Conservation Alliance Outstanding Partnership Awards for 2019. The award recognizes companies who provide meaningful support to Conservation Alliance grantees working to protect wild places throughout North America. This year’s...
-
July 10, 2019
Tender Corporation Expands Outdoor Portfolio With Counter Assault Acquisition
LITTLETON, N.H. (July 10, 2019) — Tender Corporation, which sells a range of best-in-class branded consumer products, announces the acquisition of Bushwacker Backpack & Supply, maker of the popular Counter Assault brand of personal-defense products, including the leading bear spray and tools for law enforcement and self-defense. Based in Kalispell,...
-
July 9, 2019
Outdoor Research awards $10k We Can Grant to First Waves program serving at-risk youth through paddling, river clean-up
SEATTLE, Wash. (July 9,2019) –In the third year of its We Can Grant program, which supports grassroots efforts to improve outdoor access, Outdoor Research, the Seattle-based manufacturer of industry-leading outdoor apparel and gear, this month awarded $10,000 to the Benscreek Canoe Club. Through its First Waves Program that serves at-risk youth,...
-
July 9, 2019
Groups Release Inaugural State of Climbing Report
Golden, CO (July 9, 2019) — The American Alpine Club, in partnership with more than a dozen supporting organizations, is proud to release the first-ever State of Climbing Report, a comprehensive quantitative look at the American climbing community and its impact. The report details the growth, size, and demographics of the...
-
July 9, 2019
Quest Diagnostics Launches New Consumer-Initiated Lyme Disease Tests Through QuestDirect™
SECAUCUS, NJ July 9, 2019 - Quest Diagnostics (NYSE: DGX), the world's leading provider of diagnostic information services, today launched a new Lyme Disease test offering that individuals can purchase through Quest’s consumer-initiated testing service, QuestDirect. The blood test screens for immunoglobulin M (IgM) and immunoglobulin G (IgG) antibodies produced...
-
July 8, 2019
Tread and Butter cork insoles break step with industry convention
BEND, OR. (July 8, 2019) Tread & Butter®, the Bend, Oregon-based performance cork insole brand, announces its entry into wholesale. “Tread & Butter is differentiated in every way,” said CEO Matt Hughes. “Our fit, materials and branding stand out from the crowd and give retailers a fresh new option.” Designed...
-
July 8, 2019
Black Diamond Equipment and The Boulder Field Announce Bouldering Competition Series
SALT LAKE CITY, July 9, 2019 – Black Diamond Equipment®, a global innovator in climbing, skiing, and mountain sports equipment, in partnership with The Boulder Field, LLC (“The Boulder Field”), owners and operators of one of the nation’s largest bouldering-only gyms based in Sacramento, CA, announce a new bouldering competition...
-
July 8, 2019
PEARL iZUMi Collaborates with PeopleForBikes to Encourage 2019 Tour Fans to Discover More Rides Using New RideSpot App
LOUISVILLE, Colo. (July 8, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear,is partnering with PeopleForBikes, a cycling advocacy group consisting of more than 1.3 million members, to bring a taste of the Tour to the U.S. with the launch of the Tour of Inspiration campaign featuring...
-
July 8, 2019
360 Adventure Collective Celebrates Impressive Attendance Growth at Summer Expos
Asheville, NC — July 8, 2019—360 Adventure Collective, the largest year-round East Coast organization for sales reps that service all retailers selling lifestyle product for all seasons, is celebrating a hugely successful Summer Expo season, which included three events along the East Coast. 360 Adventure Collective shows are very focused...