News Topics
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June 25, 2019
Pelican Dayventure Backpack Cooler Wins Two Best New Product Awards at Outdoor Retailer Show
Torrance, CA (June 25, 2019) - Pelican Products, Inc., the industry leader of high-performance protective cases and coolers, is proud to have received not one, but two Best New Product Awards at Outdoor Retailer Summer Market 2019. Winning Awards from both BestProducts.com and Business Insider, the new Pelican™ Dayventure Backpack...
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June 25, 2019
Merrell Presents: “Frosty”
ROCKFORD, Mich. (June 25, 2019) — “Frosty” features world-renowned trail runner and Merrell Ambassador Anna Frost as she navigates through a new chapter in her life: pregnancy and motherhood. On the surface, Anna Frost looks like a competition-driven, elite ultra-runner having won some of the hardest races in her sport. One...
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June 24, 2019
Yakima Caps Successful Outdoor Retailer Show with GearJunkie.com Award
LAKE OSWEGO, Ore., June 24, 2019 – Yakima, a global leader in vehicle racks and cargo solutions, is proud to announce that it received a Best in Show award from GearJunkie.com at the recent Outdoor Retailer Summer Market. The coveted recognition was given for Yakima’s new DoubleHaul fly rod carrier,...
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June 24, 2019
Appalachian Gear Company Earns Prestigious Industry Award
Charlotte, NC – June 24, 2019 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, is thrilled to bring home one of the industry’s most prestigious awards following the Outdoor Retailer Summer Show in Denver. Backpacker Magazine has awarded the brand with a 2019 Editor’s...
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June 20, 2019
Hydro Flask Introduces New Insulated Lunch Box
Bend, OR (June 20, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Insulated Lunch Box, featuring maximum insulation to keep your favorite...
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June 20, 2019
Dogfish Head Craft Brewery and Revelation Craft Brewing Company to Celebrate All Things Independent with the July 4th Release of In Tandem
Milton, Del., June 20 – In honor of all things independent, Dogfish Head Craft Brewery and Revelation Craft Brewing Company are joining forces to brew two iterations of In Tandem, a special, draft-only Independence Day collaboration for release on Thursday, July 4. A summer-centric Hefeweizen, In Tandem will be brewed with Sussex...
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June 19, 2019
Hydro Flask Launches Down Shift™ Hydration Pack
Bend, OR (June 19, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its 14 Liter Down Shift™ Hydration Pack, designed to provide a lower...
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June 19, 2019
Marmot’s initiative puts sustainability at the forefront
Rohnert Park, Calif. — June 19, 2019— New packaging from Marmot starting in Spring 2020 will put sustainability front and center in the outdoor shopping experience. With the launch of its Sustainability Initiative, Marmot products will feature a transparent rating system that helps consumers understand the sustainability footprint of every...
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June 18, 2019
Hydro Flask Launches New Trail Series™ Premium Lightweight Performance Bottles
Bend, OR (June 18, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its Lightweight and Ultralight Trail Series™ hydration products. Engineered for long-range performance when...
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June 18, 2019
Primus Equipment and Brunton Outdoor Inc. Name Scott Duer of Clear Creek Reps 2019 Sales Representative of the Year
LOUISVILLE, Colo. (June 18, 2019) – Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S. - based manufacturer established in 1894, known for precision outdoor navigation instruments, are proud to...
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June 18, 2019
Norrøna Unveils Sustainably Focused Hiking and Biking Collections for Spring 2020
BOULDER, Colo. (June 18, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, will exhibit its Spring 2020 line assortment at select regional shows across the country. In an effort to create products that advance the boundaries of functional apparel and gear, while aligning...
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June 18, 2019
KEENFEST comes to Outdoor Retailer Summer Market
PORTLAND, Ore. (June 18, 2019) – KEEN, Inc., (KEEN), the independently owned footwear brand on a mission to create original and versatile products, is bringing KEENFEST to Outdoor Retailer Summer Market in 2019. Join KEEN from 11 a.m. to 10 p.m. on June 18—19 for food, drinks, art, live music,...
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June 18, 2019
Vasque Embraces Plastic Impact Alliance at Outdoor Retailer
Red Wing, MN – June 18, 2019 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce it has joined the Plastic Impact Alliance. As a member of the alliance, Vasque will provide a water re-fill station in...
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June 18, 2019
Forsake Introduces Two New Styles to their Performance Knit Collection for Spring 2020
Boston, MA – June 18, 2019 – Forsake, creator of footwear that blends comfort, performance and style through functional design and practical technology, announced today that it will be adding two new styles to the brand’s performance knit collection for Spring 2020. Rounding out the Spring 2019 introduction of VentureKnitTM,...
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June 18, 2019
prAna Announces 100% Sustainable Swimwear Collection for Spring 2020
Carlsbad, CA – June 18, 2019–prAna, a leader in sustainably-made, stylish and versatile apparel that inspires you to chase adventure, thrive, and stay active in your unique wayannounced today that the brand’s entire Spring/Summer 2020 swimwear collection features 100% sustainable products. In the women’s swim suit offering, prAna has partnered...
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June 18, 2019
Yaktrax Debuts Quick Trax Portable Ice Traction Device
DURHAM, N.C. (June 18, 2019) — Yaktrax, the outdoor brand synonymous with snow and ice traction, is making it easier for everyone to safely stand up to winter with the all-new portable Quick Trax ice traction device. The new Quick Trax provides an easy, low-cost and portable solution to the dangers...
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June 18, 2019
Balega Aims to Eliminate Hot Spots with New UltraGlide Sock for Friction-Free Running
Durham, N.C. (June 18, 2019) — Balega International, a leading sock brand in the run specialty market, aims to eliminate the most common ailment among runners with its innovative new UltraGlide sock. Many runners struggle with ‘hot spots,’ a pre-blister state that can lead to the formation of a blister. The...
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June 18, 2019
Eagle Creek Introduces Innovative Luggage Collection Made with 100% Post-Consumer Recycled Cordura® ECO Fabric
San Diego, Ca. (June 18, 2019)– Elevating the adventure travel experience yet again, Eagle Creek has seamlessly integrated NFC technology and recycled fabrics into bags, allowing travelers to log and share the miles they cover. Combining sustainable manufacturing with the extreme durability of Cordura ECO Fabric, the new Caldera Collection...
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June 17, 2019
Primus and Brunton Outdoor Inc. Bolster U.S. Team with Key New Hire
LOUISVILLE, Colo. (June 17, 2019) – Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer established in 1894 known for precision outdoor navigation instruments, are proud to announce the...
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June 17, 2019
MSR Celebrates 50 Years of Unruly Dreamers
SEATTLE, Wash. (June 17, 2019) — Twenty-nineteen marks the 50th Anniversary of Seattle-based Mountain Safety Research® (MSR®), the world leader in reliable and high-performance outdoor equipment. For five decades, MSR has been a company of engineers, inventors, and unruly dreamers who challenge the status quo to find superior solutions to...
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June 17, 2019
Western Resource Advocates Announces Coalition of Business Partners for its ‘Protect the West’ Campaign
Boulder, Colo. (June 17, 2019) Western Resource Advocates (WRA) today announced that it has partnered with some of the outdoor industry’s most respected brands to take action on climate change and address the pressing conservation issues facing the West. The effort is part of WRA’s ‘Protect the West’ campaign and...
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June 17, 2019
Honey Stinger Announces Partnership with RAGBRAI
STEAMBOAT SPRINGS, Colo. (June 17, 2019) —Honey Stinger, the award-winning maker of sports nutrition products featuring honey, is pleased to announce its sponsorship of the 2019 RAGBRAI – The Register’s Annual Great Bicycle Ride Across Iowa. RAGBRAI is the world’s oldest, longest and largest week-long bicycle touring event, hosting approximately...
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June 17, 2019
Hydro Flask Makes Pledge To Combat Single-Use Plastics at Outdoor Retailer
Bend, OR (June 17, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, has pledged a contribution of its reusable stainless steel products during Outdoor Retailer Summer Market in support of the Plastic...
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June 17, 2019
Origin Expands its North American Presence, Opens US Office
WHISTLER, B.C. (June 17, 2019) - Origin, an award-winning outdoor sport and tourism-focused creative, content and strategic marketing agency founded in Whistler, Canada, has opened a United States presence as of April 2019. The subsidiary, located in Vermont, marks Origin’s growth and continued commitment to its clients. “We’ve been considering a...
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June 17, 2019
Oboz toasts a legend on night two of Outdoor Retailer Summer Market
Bozeman, Mont., (June 17, 2019) —After almost a half century in the Outdoor Industry, footwear stalwart and Oboz founder John Connelly is moving on to enjoy life after OR. Join the Oboz family, footwear and industry friends on Wednesday, June 19 from 4 to 6pm in the Oboz booth (54081-UL)...