News Topics
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May 20, 2019
BRIKO USA Partners with Quality Bicycle Products for Bike Helmet Distribution
ASPEN, Colo. (May 20, 2019) -- Briko USA announces a partnership with Quality Bicycle Products (QBP) to distribute Briko road helmets to bicycle retailers in North America. Renowned for its helmets, protection and eyewear, Briko is now being distributed in the U.S. under ZG Holdings and headquartered in Aspen, Co....
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May 20, 2019
Adventure Medical Kits Renews Partnership with Backpacker’s Get Out More Tour
LITTLETON, N.H. — (May 20, 2019) — Adventure Medical Kits, the leader in backcountry first-aid supplies for 30 years, returns as the official medical kit sponsor of Backpacker Magazine’s Get Out More Tour for the third consecutive year. This one-of-a-kind mobile educational tour brings outdoor advice to life for aspiring...
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May 20, 2019
Andrew Day Named Sierra Designs Vice President & General Manager
May 20th, 2019—BOULDER, COLORADO—Andrew Day has been promoted to Vice President and General Manager of Sierra Designs, announced Harry Kazazian, CEO of Exxel Outdoors, the brand’s parent company. “We could not be more excited to have Andrew take the helm of Sierra Designs,” commented Kazazian. “He has the experience, drive...
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May 20, 2019
4ocean Celebrates World Oceans Day
BOCA RATON (May 20, 2019) – 4ocean, the global ocean cleanup company, announced today it will host a beach cleanup at Rockaway Beach in New York City’s Rockaway Peninsula in Queens on Sunday, June 9. The beach cleanup is part of the annual United Nations’ World Oceans Day celebration, and...
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May 18, 2019
Kelty Celebrates Founder Dick Kelty’s 100th Birthday At 2019 Outdoor Retailer Summer Market
BOULDER – Kelty, a leader in durable and ease of use outdoor gear, will honor what would have been the 100th birthday of legendary founder, Dick Kelty, at the 2019 Outdoor Retailer Summer Market. He is known as the, “Henry Ford of backpacking” and father of the external frame back...
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May 18, 2019
California Innovations Targets U.S. Outdoor Community for Expansion with Next Gen, High Performance Titan and Arctic Zone Coolers Debuting at 2019 Outdoor Retailer Summer Market
TORONTO (MAY, 2019) – California Innovations, the world’s leading provider of soft sided insulated coolers and lunch packs, is targeting the U.S. outdoor community for expansion with the debut of next generation high performance coolers under its established TITAN and Arctic Zone brands. Building on California Innovations’ 30+ year legacy...
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May 18, 2019
Kelty Enhances Legacy Products with Modern Convenience; Debuts Products for Roadie Lifestyle at 2019 Outdoor Retailer Summer Market
BOULDER – Building upon its “Built for Play” spirit, Kelty, a leader in durable and ease of use outdoor gear, will debut its spring 2020 line showcasing legacy trail packs, tents and sleeping bags with modern conveniences and products suited for the roadie lifestyle. Specifically, highlights include the: Cosmic Synthetic...
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May 17, 2019
Kammok Debuts new Pongo™ Pad and Puffin™ Pillow Sleep Collection
Austin, Texas — Kammok, designer of high-performance outdoor gear for elevated camping, is excited to debut its new Pongo™ camping sleeping pad and Puffin™ pillow. Whether used on the ground or in a hammock, the new pad and pillow offer ultimate comfort after a long day on the trail. At...
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May 16, 2019
Rad Power Bikes Expands Footprint and Opens New Flagship Showroom in Seattle
SEATTLE, May 16, 2019 – Rad Power Bikes, a global direct to consumer ebike brand, is massively expanding in Seattle. The company is upgrading its U.S. footprint from 7,000 to nearly 33,000 square feet in the historic Ballard neighborhood where the business has been headquartered since 2015. At the heart...
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May 15, 2019
Announcing 2019 AdventurUs Womxn Escapes at LOGE Camps
Pasadena, CA. – AdventurUs Womxn and LOGE Camps are pleased to announce three new weekend getaways for women in 2019 – The AdventurUs Womxn Escapes at LOGE Camps. This series of all-inclusive, multi-sport adventure weekends are designed to introduce women of all ages and backgrounds to the outdoor adventure lifestyle...
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May 15, 2019
Sierra Designs Partners with Under Canvas
May 15, 2019 - Boulder, CO – Known for their functional, beautiful and attainable camping equipment, Sierra Designs has encouraged wanderlust since 1965, making outdoor adventures more accessible for all. The heritage brand is excited to announce a partnership with adventure hospitality company Under Canvas—a glamping industry leader that provides...
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May 15, 2019
Toray Launches Technorama GIII Weather Simulation Chamber
Toray’s Fibers & Textiles Research Laboratories, in Seta, Japan is the home of the company’s new Technorama GIII facility, the textile industry’s most advanced laboratory for reproducing climates from around the world. Previous Technorama iterations were focused on functional evaluations of thermo-physiological factors, like heat, cold and humidity. Technorama GIII’s...
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May 15, 2019
Eagle Creek Picks First of Six Quit Your Job and Travel Winners
San Diego, Ca. – Seattle based Dawnielle René, who hasn't taken any vacation days in the last two years in now set to travel the world. Dawnielle is the first of six lucky winners who gets to travel anywhere she wants, courtesy of Eagle Creek. As adventurers themselves who firsthand...
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May 14, 2019
Honey Stinger Announces Sponsorship of Marine Corps Marathon and Historic Half
STEAMBOAT SPRINGS, Colo. —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Marine Corps Marathon and Historic Half Marathon. As the proud energy gel partner of the events, products across Honey Stinger’s full lineup of Organic Energy Gels will be featured at...
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May 14, 2019
SOG Teams with Outtech for Specialty Sales Channel Representation
LYNNWOOD, Wash. – SOG Knives and Tools is partnering with Outtech Inc., to represent SOG in the specialty sales channel in all lower 48 U.S. states. Effective June 1, Outtech will be SOG’s exclusive representatives for specialty independent and chain retailers. “I am thrilled to partner with the premier sales...
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May 14, 2019
Liv Cycling Adds To Intrigue Series With Lightweight Aluminum Model
NEWBURY PARK, Calif. (May 14, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, announced its agile all-mountain trail bike, Intrigue, is now available in a lightweight aluminum ALUXX model. The new Liv Intrigue is designed with the specific ability to charge down technical descents, up...
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May 14, 2019
LEM Helmets-Sponsored Pro Women’s Cycling Team BePink Sets Sights on Amgen Tour Of California
MORGAN HILL, Calif. (May 14, 2019): This week, the Italian-based UCI pro women’s cycling team BePink will compete at the 3-day Amgen Tour of California road race from May 16-18. The team, sponsored by LEM Helmets, manufacturer of performance-driven cycling helmets for road, mountain, commute, and kids, will race exclusively...
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May 13, 2019
Season 8 of Knot Right Kayak Fishing presented by FishUSA set to premiere May 23rd on Sportsman Channel
(Beachburg, Canada - May 13, 2019): Heliconia, the video production company behind the hit television series Knot Right Kayak Fishing presented by FishUSA, is excited to announce that the 8th season of the entertaining kayak fishing show will premiere on Sportsman Channel, Thursday, May 23rd at 10:00 am est. The...
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May 13, 2019
Uncharted Supply Co. Prepares for Outdoor Retailer Debut with Executive Hires, Wholesale Business Expansion
PARK CITY, Utah (May 13, 2019) – Uncharted Supply Co., maker of industry leading emergency preparedness products, is poised for an impactful first ever exhibition at Outdoor Retailer Summer Market 2019 in Denver this June. In the first of several major updates for the brand, Uncharted is proud to announce...
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May 13, 2019
Darn Tough Vermont® Names New Chief Technology Officer and Director of Human Resources
Northfield, VT. (May 13, 2019) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is proud to announce the appointment of Jim Decker as Chief Technology Officer and John LeBourveau as Director of Human Resources. As the award-winning sock brand continues to experience remarkable...
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May 9, 2019
In Celebration of Mother’s Day, Merrell Presents “Mi Mamá”
ROCKFORD, Mich. (May 9, 2019) — “Mi Mamá” follows Nadia Mercado and her mother, Clariza Valdez, as they go back to Arches National Park in Moab to experience the natural space together. The film unveils how Nadia fell in love with the outdoors at a young age, and how her mother’s...
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May 9, 2019
Seirus Throws it Back to Their ‘80s Roots with the Throwback Collection
San Diego, CA (May 9, 2019) - Seirus, leaders in innovation and technology dedicated to face, hand and head protection, are getting back to their ‘80s roots by introducing a collection of retro Neofleece Comfort Masques and Cat Tracks. Seirus has been around the proverbial block for decades, and in...
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May 9, 2019
REGGIE Releases Commemorative Pink Jersey to Honor Giro
Port Hope ON, Canada — In honor of the official start of pro cycling’s Grand Tour season – and particularly the founder’s favorite race, the Giro d’Italia’s – REGGIE cycling apparel has launched a commemorative pink jersey called the Rosa REGGIE, a nod to the Giro’s coveted Maglia Rosa leader’s...
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May 9, 2019
Dropline – The New Speed Hiking Shoe For Shock Absorbency, Stability and Support in Rugged Terrain
SALEWA founded its Footwear Division in 2005. Since then its research & the development team in Montebelluna have pioneered a number of innovative new developments, particularity in the technical approach shoe category. Now for Summer 2020, the South Tirolean mountain sports brand is shaking up the rapid hiking sector with...
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May 8, 2019
BLACKYAK Retains Denny, ink. for Public Relations in North America
Portland, OR — Born in South Korea, headquartered and designed in Europe, BLACKYAK Global is delivering its award-winning global collection to the North American market in 2019. Correspondingly, the rapidly growing company today announced it has retained Jackson Hole-based communications agency, Denny, ink. to represent the brand in the United...