News Topics
-
October 23, 2018
PrimaLoft, Inc. Debuts PrimaLoft® Bio, the First Synthetic Insulation Made from 100% Recycled, Biodegradable Fibers
LATHAM, N.Y. (Oct. 23, 2018) – PrimaLoft, Inc., a global leader in advanced material technology solutions, today introduced PrimaLoft® Bio, the first synthetic insulation made from 100% recycled, biodegradable* fibers. Developed over the last four years by PrimaLoft’s team of scientists and engineers, PrimaLoft achieved this textile breakthrough without affecting...
-
October 23, 2018
Why Wigwam, Why Now
Sheboygan, WI. (October 23, 2018) – Wigwam Mills Inc., has launched the Why Wigwam, Why Now informational campaign to introduce new consumers, and remind those who have long been familiar with the 114-year-old brand. The campaign will cover the deep history of the family owned company, recent breakthroughs in technology,...
-
October 23, 2018
Vibram Launches Waterproof Oslo Furoshiki with Arctic Grip
North Brookfield, Mass. (October 23, 2018) — Vibram, the worldwide leader in high performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces the first fully waterproof addition to the award-winning line of Vibram Furoshiki wrapping shoes: The Oslo. “The Oslo offers all the warmth and...
-
October 23, 2018
Browne Accounting Joins The Conservation Alliance
(BEND, Ore. – Oct. 23, 2018) – The Conservation Alliance welcomes Seattle-based accounting firm Browne Accounting as its newest member. In joining The Conservation Alliance, the full-service, virtual firm is helping to protect public lands for future generations. Browne Accounting is owned and operated by husband and wife team...
-
October 23, 2018
BeAlive – a Digital Media Network for Outdoor Enthusiasts – Announces Broadcast, Cable & Digital Rights to Three Banff Centre Mountain Film and Book Festival Official Selections
Midland, MI - October 23, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor adventure enthusiasts, has picked up the broadcast, cable, and digital rights to three new documentary films, “The Bikes of Wrath,” “RJ Ripper,” and “The Frenchy.” All three were recently announced...
-
October 22, 2018
Oboz Footwear celebrates 2 million tree plantings with Trees for the Future
Bozeman, Mont., (October 22, 2018) — In 2008, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, partnered with Trees for the Future to create the One More Tree program which plants a tree for every pair of Oboz Footwear sold. As of today, the...
-
October 22, 2018
Through Socktober Campaign, Smartwool Steps Up Advocacy
Steamboat Springs, CO – October 2018 – Throughout the month of October, Smartwool is stepping up its advocacy efforts to support nonprofits that preserve and protect nature’s most precious places and other great causes. The Colorado company will donate $1 for every pair of socks sold on smartwool.com to The...
-
October 22, 2018
Sock Capital of the World
Northfield, VT. (October 22, 2018) – Home to the industry leader, Darn Tough Vermont, Cabot Hosiery Mill honored their 40 years of dedication to the Northfield community and to outfitting feet with premium socks worldwide on October 18, 2018. Having not only survived, but rather thrived by keeping textile manufacturing...
-
October 19, 2018
History Channel’s Alone Season 4 Winners Jim and Ted Baird Launch Limited Run Original Series on new Digital Media Network for Outdoor Enthusiasts, BeAlive
Midland, MI - October 19, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor enthusiasts, debuted today its first original limited run series, Baird Brothers. The bushcraft and expedition series gives viewers a first-hand look into the exploits and adventures of larger than life...
-
October 18, 2018
Brian Accola Joins Mountain Khakis as Principal Rep in Great Lakes Region
JACKSON HOLE, WY (October 18, 2018) – Mountain Khakis®, the premium mountain inspired lifestyle apparel brand for men and women, is pleased to announce Brian Accola, President of Great Lakes Apparel Sales, has joined Team MK as the principal sales representative for the Great Lakes region, which includes Michigan, Indiana,...
-
October 18, 2018
Fisher + Baker Sees 250% Expansion of National Retail Base, Hires Two
MINNEAPOLIS (October 16, 2018) – Fisher + Baker has more than doubled the amount of retailers carrying its versatile line of premium menswear in 2018, as well as expanded its staff in marketing and product management. “We’ve stayed true to our principles – that menswear should be responsive to urban...
-
October 18, 2018
Lifestraw, Water Filtration Leader, Partners With The Conservation Alliance
LAUSANNE - LifeStraw®, a global leader in developing innovative water filtration and purification products for safe drinking water, announced it is joining The Conservation Alliance and introducing a special edition LifeStraw Go bottle, “Big Adventure, Small Footprint”, with five percent of sales going to the group’s public lands programs. LifeStraw...
-
October 18, 2018
Aaron Huey to Speak at The Conservation Alliance Breakfast
Bend, Ore., October 18, 2018 – Photographer Aaron Huey will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Winter Market. Huey’s presentation will provide a rare and intimate look at the embattled Bears Ears National Monument in Utah, with a focus on the creation...
-
October 18, 2018
Honey Stinger Announces Equity Investment by Factory LLC
STEAMBOAT SPRINGS, Colo. (Oct. 18, 2018) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today announced an equity investment by Factory LLC. Factory LLC is an operating company with $250M of investable capital used to acquire meaningful equity stakes in high potential food, beverage and pet health companies. The new partnership will give...
-
October 17, 2018
Holden Outwear Partners with Backbone Media
LOS ANGELES (Oct. 17, 2018) – Holden, the California-based outerwear company founded by snowboard legend Mikey LeBlanc and designer Scott Zergebel, announced today it is teaming up with Backbone Media to drive its public relations. Holden was born in 2002 when LeBlanc and Zergebel decided they wanted to make technical...
-
October 17, 2018
Mountainsmith Launches Game Changing Adventure Photography Pack
Golden, CO—Oct. 17, 2018 - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is thrilled to announce the launch of the TanuckLITE 40 adventure and travel photography backpack. The pack is a result of Mountainsmith’s continued product collaboration with legendary outdoor lifestyle photographer Chris Burkard, who co-designed the TanuckLITE 40....
-
October 17, 2018
ORTOVOX Partners with New Sales Representative in Northeastern Territory
LONGMONT, CO – ORTOVOX, the world leader in avalanche safety and wool-based mountain wear since 1988, announced its partnership with Rand Whitney, principal of Alpin Sport Group in the Northeast territory, covering Maine to Maryland. Whitney, a career outdoor industry professional based in Vermont, brings a wide range of experience,...
-
October 17, 2018
AAC and Jones Snowboards offer $40,000 in grants to support your next adventure
Golden, CO (Oct 17, 2018) — The American Alpine Club (AAC), America’s oldest and largest non-profit organization for climbers, is pleased to accept applications for more than $40,000 in financial support for climbers and backcountry snowboarders with an epic adventure in mind. The grants, designed to help offset the costs...
-
October 17, 2018
TREW Re-launches Kick-Ass Snap Jack
Portland, OR (October 17, 2018) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, are responding to calls from many consumers, exclaiming, “bring back the Snap Jack!!” A fan favorite, the TREW Snap Jack is the ultimate lifestyle layering piece for men, re-introduced with equal parts fun, functional and...
-
October 16, 2018
Hoji Pro Tour: Dynafit’s Most Awarded Ski Boot. Ever.
The Hoji is a certified instant classic. This hard-charging touring boot is the brainchild of pro freeskier Eric “Hoji” Hjorleifson and Low Tech Binding inventor Fritz Barthel and has racked up more hardware this award season than any boot Dynafit has ever produced. Hoji, a Canmore, Alberta native who grew...
-
October 16, 2018
Tepui Announces Pre-Sale of Much Anticipated Hybox for Holiday Arrival
SANTA CRUZ, Calif. (Oct. 16, 2018) —Tepui, the leading brand of rooftop tents and outdoor adventure gear, announces today that the much anticipated Hybox™, a dual purpose rooftop tent and cargo carrier, will go on pre-sale with arrival before the holidays. Tepui Hybox is available on tepui.com for presale at...
-
October 16, 2018
Four Wheel Campers Partners with Verde Brand Communications for Public-Relations, Digital Strategy
WOODLAND, Calif. (October 16, 2018) – Four Wheel Campers, the category leader in lightweight, compact truck campers, this month retained Verde Brand Communications as its agency partner to support a range of public-relations and digital-marketing programs. Verde will help create strategy and brand campaigns that drive awareness of the Four...
-
October 16, 2018
American Hiking Society Launches First Alternative Break Scholarship
(SILVER SPRING, MD – October 16, 2018) – American Hiking Society is thrilled to announce the launch of the first American Hiking Alternative Break Scholarship. This scholarship will allow a college or university group the opportunity to participate in a unique outdoor service trip over spring break, with registration fees...
-
October 16, 2018
Velnox Tarsier – your headtorch alternative
Just when you thought the options for wearable night lights, like headlamps and torches, couldn’t possibly expand, along comes the Velnox Tarsier. The Tarsier is a chest-worn, LED panel light, that produces a broad light field – to provide the wearer with a floodlight type light field. Perfect for any...
-
October 16, 2018
Seirus Enhances Product Procurement for Retailers
Denver, October 16, 2018 – Snowsports and outdoor industry accessory leader Seirus Innovation is rolling out PlumRiver’s Elastic Suite wholesale procurement and B2B digital merchandising platform as part of a major enhancement of the company’s commercial sales process. Introduction of Elastic’s cutting-edge merchandising technology significantly improves the Seirus product selection...