News Topics
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May 14, 2018
Hyland’s Partners with Blue Ridge Bicycle Club
(LOS ANGELES – May 14, 2018) – With more than 600 active members, the Blue Ridge Bicycle Club (BRBC) has long been one of the most prominent riding groups in Western North Carolina. An outspoken leader in the community, the club not only organizes numerous rides and popular races, but...
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May 14, 2018
Darn Tough Vermont voted ‘Best Vermont Made Product”
Northfield, VT (May 14, 2018) – With a mission to design and manufacture the world’s best socks, Darn Tough Vermont is honored to announce the brand has been recognized by the Vermont Business Magazine (VBM) as a recipient of a 2018 Best of Business Award by the local business community...
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May 11, 2018
ORTOVOX launches Safety Academy Lab Rock, the web’s largest rock climbing knowledge base
Seemingly endless rock faces, isolation and new challenges: If you are going to take to alpine routes on your own, you need determination and a strong body and mind – but most of all, in-depth knowledge. In close cooperation with the VERBAND DEUTSCHER BERG- UND SKI- FÜHRER (VDBS – German...
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May 10, 2018
La Sportiva Grows Sales Team in Southwest with Caraway & Co.
May 10, 2018 (BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Caraway & Co as the brand’s sales representatives in the Southwestern United States. Led by Principal Dana Caraway, the independently owned company is a service-driven, solution-minded sales agency...
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May 10, 2018
SPOT Introduces the New SPOT X 2-Way Satellite Messenger
COVINGTON, LA (May 10, 2018) – SPOT LLC, a wholly owned subsidiary of Globalstar, Inc., (NYSE American: GSAT) and the leader in satellite messaging and emergency notification technologies, today introduced SPOT X™, a 2-way satellite messaging device. SPOT X offers 2-way message capabilities with an onboard backlit keyboard, GPS location...
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May 10, 2018
Vintage Electric Introduces the All-New 2018 Scrambler S
Santa Clara, CA — Hot on the coattails of their coveted, surf-inspired Jeff Clark Cruz collaboration ebike, Vintage Electric is proud to launch the all-new Scrambler S – ideal for those who like to include the roads less traveled on their journeys. For more info and imagery, click here. For Vimeo...
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May 10, 2018
Brella Brella™ announces the first customizable, packable, waterproof + breathable rain jacket with Universal Sizing™
ROCHESTER, NY. Brella Brella (www.brellabrella.com) introduces the Brella®, the first customizable, packable, high performance, waterproof and breathable rain jacket designed for outdoor sports with Universal Sizing. Uses for the Brella include Archery, Boating, Cycling, Fishing, Golf, Hiking, Horseback riding, Hunting, Rowing, Kayaking, Running, Skeet and Trap. The Brella also covers...
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May 9, 2018
Mountain Safety Research® Takes Home OUTSIDE Summer Buyer’s Guide Gear of the Year Award
SEATTLE, Wash. (May 9, 2018) – Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand is proud to announce that the Hubba Tour 3 tent wins a 2018 Gear of the Year award presented by OUTSIDE Magazine, America’s preeminent active and adventure lifestyle brand. The entire selection of products...
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May 9, 2018
PeopleForBikes Launches First-of-its-Kind Comprehensive Data Driven City Ratings
After more than two years in development and 184 calculations per city, PeopleForBikes has unveiled the nation’s first comprehensive analytics and data-driven city ratings system for bikes. “PlacesForBikes City Ratings are much more than just a ratings system—they’re a helpful tool for cities, “ said Jennifer Boldry, PeopleForBikes Director of...
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May 8, 2018
Balega Unveils New Website to Better Engage Passionate Audience
Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps tell the colorful Balega brand story, raises awareness about the good work that Balega is...
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May 8, 2018
Black Diamond To Host Block Party Honoring Grand Opening of its Anchorage Retail Location
SALT LAKE CITY– Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, announces its plans to host a block party next Friday, May 11th, in Anchorage, Alaska. The party will honor the grand opening of Black Diamond Equipment’s Anchorage retail location and occur on D Street,...
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May 8, 2018
New Eagle Creek / National Geographic Collaboration Launches June 1
San Diego, Ca. (May 8, 2018) – The Eagle Creek National Geographic Guide Series hits retail stores June 1, and eaglecreek.com will be taking pre-orders starting May 10, 2018. On June 1, consumers will be able to see, touch and try on the Guide Series at select outdoor specialty retailers...
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May 8, 2018
Wenzel, Heritage Outdoor Equipment Brand, Launches 2018 Camp Swagger Tour
Boulder, Colo. (May 8, 2018) – Wenzel, makers of a wide range of tents, sleeping bags and accessories to complement any outdoor lifestyle, is proud to announce the launch of their 2018 Camp Swagger Tour. With 40 stops scheduled from Virginia to California from May through November, the Camp Swagger...
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May 7, 2018
Chamois Butt’r Returns as Official Dirty Kanza 200 Partner for 2018
PLEASANT VALLEY, Mo. (May 7, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, announces its continued sponsorship as the official skin care sponsor of the Dirty Kanza 200, the world’s premier endurance gravel road race. The Dirty Kanza will be held June 2 on the challenging and...
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May 7, 2018
Farm to Feet teams up with Jennifer Pharr Davis for Sweepstakes
Mt. Airy, North Carolina (May 7, 2018) — To mark the introduction of long distance hiker and National Geographic Adventurer of the Year Jennifer Pharr Davis’ new book, The Pursuit of Endurance: Harnessing the Record-Breaking Power of Strength and Resilience, Farm to Feet, makers of 100% American socks has partnered...
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May 7, 2018
OluKai Provides Aid to Kaua’i After Natural Disaster
Orange County, CA (May 7, 2018): The island of Kaua’i in the Hawaiian Islands is recovering from a record-breaking rainstorm that brought almost 50 inches of rain in just 24 hours. The devastating rainfall caused massive flooding and landslides across the island, which destroyed livelihoods, homes and displaced families. OluKai...
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May 7, 2018
Bridgedale Partners with Niagara Frontier Transit Police to Donate 3,000 Pairs of Socks
Markham, Ontario, Canada – Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, has donated 3,000 socks to the Niagara Frontier Transit Police Department. The socks will be distributed via the Matt Urban Hope Center, a non-profit organization that provides housing and programs to those in...
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May 7, 2018
Tenkara USA Taps Patrick Stratton as CEO
Boulder, CO (May 7, 2018) – Industry veteran Patrick Stratton has been named CEO of Tenkara USA, joining tenkara legend Daniel Galhardo on the senior management team. Stratton has held senior management positions at some of the oldest and most recognizable outdoor brands including The North Face, REI and Mountain...
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May 3, 2018
Get Organized, Optimized and Protected with New LifeProof Backpacks
SAN DIEGO – Adventure happens everywhere — morning commutes, afternoon hikes, nighttime hijinks. Whatever the action, wherever the destination, no matter the weather, LifeProof keeps you optimized, organized, prepared and your gear protected with the introduction of QUITO, SQUAMISH, GOA and SQUAMISH XL, four water-repellant backpacks designed for an active...
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May 3, 2018
All Good Applauds Hawaii’s Plan to Ban Toxic Chemical Sunscreens
Morro Bay, CA (May 3, 2018) — All Good – makers of Reef-Friendly and organic sunscreens commends Hawaii on their persistence and passion to protect their natural resources and heritage with the enactment of the ‘Oxybenzone Bill.’ Hawaiian legislature has passed Senate Bill 2571 banning some chemical-based sunscreens, and once...
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May 3, 2018
DannyShane Taps SIMBOL Communications as PR Agency of Record
Dallas, TX (May 3, 2018) — The bold stripes, plaids and colors are highly recognizable, even when flying past you on the road or trail – and if the masses don’t already know boutique cycling apparel brand DannyShane, confidence is high they soon will, with a major new push in...
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May 3, 2018
The New Primal Adds Kroger to Expanding List of North American Retailers
Charleston, SC (May 3, 2018) – The New Primal, makers of the healthiest, most responsibly-sourced meat snacks and marinades, is excited to announce distribution to Kroger grocery stores. Ten products from The New Primal portfolio will land on Kroger shelves nationwide, most notably the line of kid-friendly meat sticks called...
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May 3, 2018
MSR®’s 2018 Ambassador Team Roster puts Gear to the Test
SEATTLE, Wash. (May 3, 2018) – Mountain Safety Research® (MSR) is proud to announce their 2018 team of ambassadors, an accomplished and talented group of six athletes that define modern day adventure and exploration. Hailing from the mountains of Colorado and California to the deserts of Utah and Highlands of...
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May 3, 2018
Colorado Series becomes first ultra in the world sponsored by Cannabis Brand
Castle Rock, CO – May 2, 2018 –Human Potential LLC, an event management company that hosts The Human Potential Running Series, announced today that Colorado-based Elixinol is an official sponsor of their series of events; marking the first time that an ultra race, or ultra race series, has been officially...
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May 2, 2018
Exceptional Climber Alex Megos Joins Global GORE-TEX Athlete Team
FELDKIRCHEN-WESTERHAM — Alex Megos, one of the most accomplished sport climbers in the world, is new team member of the global GORE-TEX athlete team. Born and raised in Erlangen, Germany, the 24-year-old Megos started climbing when he was six years old. His father introduced him to the high rock walls...