News Topics
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December 8, 2015
Addaday Rolls out Partnership with Backbone Media
SANTA MONICA, Calif. (December 8, 2015) – Addaday, the scientifically designed massage tool company, has selected Backbone Media to be its public relations agency of record. As part of a daily recovery and health maintenance program athletes can now mimic the techniques used by physical therapists to speed recovery and eliminate muscle...
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December 4, 2015
Congress Passes FAST Act: $4 billion for bicycle and pedestrian projects
BOULDER, Colo. (Dec. 4, 2015)- PeopleForBikes commends the U.S. Congress for passing the FAST Act, Fixing America’s Surface Transportation, a five-year reauthorization of the federal surface transportation program. The FAST Act will dedicate $835 million annually for the first two years, and $850 million annually for the last three years, to bicycle...
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December 3, 2015
Outdoor Research customers #OptOutside on Black Friday, give back via Instagram challenge
SEATTLE, Wash. (Dec. 3, 2015) – Following an Instagram challenge in which it encouraged its customers to get outside instead of shopping on Black Friday, Outdoor Research, the manufacturer of industry leading outdoor apparel and accessories, this week donated $5,000 to Paradox Sports, a Seattle non-profit that helps create adaptive sports communities. Joining...
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December 3, 2015
Confluence Outdoor Announces Promotion in Product Management to Support Business Growth
GREENVILLE, S.C. (December 3, 2015) — Confluence Outdoor, the industry’s leading watersports company, today appointed Hastings Blumer, Director of Product Management for Confluence’s surf, stand up paddleboard and paddle brands: Boardworks and Adventure Technology. Blumer previously led strategic product line development for Adventure Technology, the company’s premium performance paddle brand, as the product manager. Confluence...
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December 3, 2015
Setton Farms Chef Ambassadors Join Forces With Thug Kitchen This Holiday Season
Terra Bella, CA (December 2, 2015)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- announced that vegan chef ambassadors Heather Bell and Jenny Engel of Spork Foods have teamed up with the...
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December 3, 2015
Atlas Snow-Shoe Co. Introduces Reengineered Run Snowshoe to its 2016 Collection
Seattle, Wash. (December 3, 2015) – Atlas Snow-Shoe Co., the worlds leading innovator of performance snowshoes, is excited to announce the launch of its new Run snowshoe model. A staple of the Atlas Speed Series, the Run has a proven track record of delivering confident footing, technical performance, and a lightweight...
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December 3, 2015
Chaco Adds Custom Flips To MyChacos Personalization Program
ROCKFORD, Mich. (December 3, 2015) – In 2012, Chaco introduced its successful MyChacos custom footwear program, empowering consumers to create their own unique designs of the iconic Z sandal. Today, the market leader in performance sandals is expanding its personalization program to include customizable Chaco Flips, assembled in the United States. Beginning on November 30,...
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December 2, 2015
World T.E.A.M. Sports’ Inaugural Adventure Team Challenge North Carolina Thrills Teams
Eight teams of five athletes from ten states came together November 13-15 at the U.S. National Whitewater Center in Charlotte for the inaugural Adventure Team Challenge North Carolina. Created by national non-profit World T.E.A.M. Sports and presented by MetLife, each participating team included two athletes with disabilities, one being a wheelchair user. Under...
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December 2, 2015
Tubbs Snowshoes’ Ambassador Program Grows in 2016
Seattle, Wash. — Tubbs Snowshoes, a global leader in snowshoe technology and snowshoe education, announces the fourth season of its Ambassador Program, introducing new faces from across North America to add to the current team roster. This year, Tubbs expands its program to feature over 30 brand ambassadors, all of who help spread...
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December 2, 2015
Royal Robbins Invests in Public Relations Support and New Marketing Leadership
Royal Robbins, a heritage outdoor apparel brand, today named Verde Brand Communications as its agency of record for brand communications to drive product awareness in trade, endemic, and broad markets. Industry veteran Aaron Carpenter of AVC Consulting will also advise Royal Robbins on brand strategy, sales, marketing, digital strategy, ecommerce, and teambuilding....
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December 2, 2015
Jones Snowboards Welcomes Sammy Luebke To International Team
Truckee, Calif. (Dec 2, 2015) - Jones Snowboards is thrilled to announce the addition of rider Sammy Luebke to the Jones’ International Team. Based in Truckee, Luebke is an experienced and exceptionally talented snowboarder and a competitor on the Freeride World Tour. A veteran at age 26, Luebke has been a sponsored...
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December 2, 2015
DeLorme Encourages Parents to Give the Best Gift of All This Holiday Season
YARMOUTH, ME – (December 2, 2015) – DeLorme, maker of the award-winning inReach satellite communicator with GPS, launched a holiday campaign this week with a positive message aimed at parents, caregivers and loved ones: give your children the gift of adventure and change their lives forever. The multi-faceted campaign includes a...
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December 1, 2015
IceMule Coolers Appoints Darby Communications as PR Agency of Record
St. Augustine, FL – December 1st, 2015 - IceMule Coolers, manufacturer of portable, high-performance soft coolers, announces their partnership with boutique Public Relations firm, Darby Communications. Effective immediately, Darby Communications will implement a public relations and social media campaign to broaden brand awareness for IceMule Coolers’ versatile product line of mobile adventure...
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December 1, 2015
Increasing the Pace: Darn Tough Vermont Debuts New Performance Running Socks at The Running Event
Northfield, Vt. (December 1, 2015) – Darn Tough Vermont, the American manufacturer of the fastest-growing collection of performance socks for every activity and every day, proudly showcases their latest innovation – the Vertex running series, on display at this week’s The Running Event (TRE) in Austin, Texas (booth 1519). Made...
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December 1, 2015
Hyperlite Mountain Gear Launches Technical, Ultralight Daypack
Hyperlite Mountain Gear just released its first high-tech daypack made of its signature waterproof and rip-stop Dyneema® Cuben Fiber fabric. The Daybreak weighs just 1 lb. 3oz. and holds 17 liters and comes in three torso sizes (for optimized fit and comfort). “This isn’t your one-size-fits-all book bag,” stated Hyperlite...
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December 1, 2015
International Women’s Ski Day Returns for Third Annual Gathering
K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, is proud to announce the third annual International Women’s Ski Day (IWSD). On Saturday, Dec. 12, 2015 women from around the world will come together to hit the slopes and celebrate skiing. “Whether ladies are taking a lesson for...
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November 30, 2015
Matching Pair: Darn Tough Vermont Picks Up Momentum Media PR as Agency of Record
Darn Tough Vermont, the manufacturer of the fastest growing collection of American-made performance socks, has selected Momentum Media PR as its public relations agency of record. As the new AOR, Momentum will work closely alongside the dedicated team at Darn Tough to share the brand’s powerful story and equally impressive...
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November 27, 2015
Give the Gift of SmartWool’s Award Winning Products
STEAMBOAT SPRINGS, Colo. (November 27, 2015) — This holiday season SmartWool, the leading active lifestyle Merino sock and apparel company, has all your gift giving needs covered, with award-winning apparel for every stripe of outdoor enthusiast. Men's Corbet 120 Jacket - $200 For dudes, the Men’s Corbet 120 is a midlayer that perfectly blends...
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November 24, 2015
Revo Debuts Vision Over Visibility Sunglass Collection In Collaboration With Bono As Part Of “Buy Vision, Give Sight” Campaign
Eyewear brand Revo has debuted a new capsule collection of sunglasses in collaboration with U2 lead singer and activist Bono as part of the "Buy Vision, Give Sight" campaign to prevent vision impairment and blindness in more than 5 million people by 2020. Revo will donate $10 from the sale of every pair of...
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November 23, 2015
Boardworks Announces New Sales Leadership and Expanded Sales Support for West Coast
CARLSBAD, Calif. (November 23, 2015) — Boardworks, a premier surf and standup paddleboard company, announced today its new sales leadership and expanded sales support for the West Coast region. Boardworks named Andrew Valentine sales director, promoted Rick Gravesen to sales rep for Southern California, and is actively searching for a new sales...
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November 20, 2015
Inaugural Grassroots Outdoor Alliance Connect Event Charts the Way Forward for Specialty Retailers
Asheville, N.C. (November 19, 2015) — The way business is done within specialty outdoor retail continues to evolve and with the changes, the opportunities for specialty outdoor retailers have never been stronger. But specialty retailers operate unique local businesses that need a network of like-minded peers and custom-tailored solutions to evolve...
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November 19, 2015
Jones Snowboards Supports Rainforest Reforestation In Costa Rica
Truckee, CA (Nov 19, 2015) - Jones Snowboards is proud to announce a partnership with the non-profit rainforest reforestation project Association Community Carbon Trees (ACCT). ACCT has spent the last twelve years fighting against climate change by reforesting clear cut swaths of Costa Rican rainforest with a wide diversity of native tropical trees. Planting and...
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November 19, 2015
Hydro Flask Unveils First-Ever Influencer Program
Bend, OR (November 19, 2015) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, unveils its team of select athletes, photographers, artists and adventurers as part of the company’s first-ever Influencer Program. The newly formed group will help launch Hydro Flask’s #UnexpectedRefreshment campaign while promoting the brand’s mission and...
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November 18, 2015
Portable Solar Generator Indiegogo Project Achieves Funding Goal 12 Hours
Pocatellobased Inergy Solar, launched a crowdfunding campaign on Indiegogo yesterday, November 17, at 9 AM PST to help fund the mass production of its innovative and portable home solar system in a box, the Kodiak Solar Generator System, and has already surpassed 125% of its goal within the first 24 hours....
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November 18, 2015
Seth Cobb Named Chaco President
ROCKFORD, Mich. (November 18, 2015) – Wolverine Worldwide has named Seth Cobb as the new president of Chaco. In this senior role, Cobb will lead all aspects of the business and position Chaco for accelerated global growth. Cobb replaces Chip Coe, who was promoted to Managing Director of the Wolverine Worldwide EMEA region in...
