News Topics
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May 3, 2018
Colorado Series becomes first ultra in the world sponsored by Cannabis Brand
Castle Rock, CO – May 2, 2018 –Human Potential LLC, an event management company that hosts The Human Potential Running Series, announced today that Colorado-based Elixinol is an official sponsor of their series of events; marking the first time that an ultra race, or ultra race series, has been officially...
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May 2, 2018
Exceptional Climber Alex Megos Joins Global GORE-TEX Athlete Team
FELDKIRCHEN-WESTERHAM — Alex Megos, one of the most accomplished sport climbers in the world, is new team member of the global GORE-TEX athlete team. Born and raised in Erlangen, Germany, the 24-year-old Megos started climbing when he was six years old. His father introduced him to the high rock walls...
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May 2, 2018
Outdoor & Sports Company Bolsters Sales Team For Mountain Equipment, Bridgedale and Hilly Brands
Ontario, Canada (May 2, 2017) -- Outdoor & Sports Company Inc., subsidiary of Mountain Equipment, Bridgedale and Hilly products, announces that they have added two new sales agents to their team. Momentum Outdoor Sales has been hired to represent the Mountain Equipment brand in Alaska, Oregon, Montana, Washington and Idaho....
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May 1, 2018
Osprey Welcomes Vice President of Operations, New Directors of Design and Production and Announces Vice President of Innovation
Cortez, CO – May 1, 2018 – Osprey Packs reaffirmed the brand’s commitment to innovation, quality, and operational excellence with today’s announcement detailing enhancements to the Operations and Product management teams as well as the creation of The AlphaLab. Chris Graham, Osprey’s current Senior Vice President of Product, has been...
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May 1, 2018
Sports Specialists, Ltd. Partners with Promoboxx to Support Over 150 Outdoor Retail Storefronts
(BOSTON)– Sports Specialists, Ltd. (SSL) is partnering with Promoboxx, the only retail marketing platform powered by brands, to support its retail members with marketing campaigns and content that broaden their digital presence and increase in-store sales. Sports Specialists Ltd. is a specialty retailer buying group representing the snow sports, outdoor lifestyle, and...
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May 1, 2018
The American Alpine Club Announces 2018 ‘Excellence in Climbing’ Honors and Benefit Evening
Golden, CO (May 1, 2018) — The American Alpine Club (AAC), the country’s oldest and largest climbing and mountaineering member organization, is thrilled to announce the organization’s 2018 inductees to the Hall of Mountaineering Excellence and the winner of the 2018 H Adams Carter Literary Award. The honors, which recognize...
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May 1, 2018
Outdoor Research Interstellar Jacket wins Outside Magazine 2018 Gear of the Year Award
SEATTLE, Wash. (May 1, 2018) – In the Spring 2018 Buyer’s Guide, Outside Magazine awarded its prestigious 2018 Gear of the Year Award to the Outdoor Research Interstellar Jacket, which uses the brand’s proprietary AscentShell fabric to push the standards on breathability and air permeability in waterproof technical apparel. In...
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May 1, 2018
MSR® Signs on as Exclusive Stoves Sponsor for BACKPACKER’s 18th Annual Get Out More Tour
SEATTLE, Wash. (May 1, 2018) – Mountain Safety Research® (MSR®) is proud to sign on as BACKPACKER magazine’s exclusive stove sponsor for their Get Out More Tour. The nationally-traveling, 75-minute interactive seminars aim to unite readers and outdoor enthusiasts across the nation with trail-tested tips, regional trip advice and outdoor gear....
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May 1, 2018
Gregory Baltoro, Deva Win 2018 Outside Gear of the Year Award
SALT LAKE CITY, Utah (May 1, 2018) – Gregory Mountain Products, a longtime leader in backpacks and adventure travel gear, is honored to announce the new Baltoro, and women’s specific Deva, were the chosen recipients of Outside Magazine’s prestigious 2018 Gear of the Year Award. The Gear of the Year...
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May 1, 2018
2,802 Miles of Trail to be Improved on National Trails Day®
Silver Spring, MD – On June 2, 2018 people across the country will come together to collectively improve 2,802 miles of trail—the distance across the US—during American Hiking Society’s National Trails Day®. American Hiking Society invites hikers, cyclists, equestrians, paddlers, and everyone else who enjoys spending time outside to join...
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May 1, 2018
Vibram® FiveFingers® Announces Distribution of its Flagship Performance Water Shoe in Dick’s Sporting Goods®
CONCORD, Mass. (May 1, 2018) – Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, announced today that its latest FiveFingers minimalist shoe for spring 2018, V-Aqua, is now available at nine different Dick’s Sporting Goods (DSG) stores nationwide. The V-Aqua is...
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April 30, 2018
The Conservation Alliance Hosts Successful Backyard Collective Event in Santa Rosa, California
Santa Rosa, Calif. (April 30, 2018) – Over 220 volunteers from 10 member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Santa Rosa, California on Thursday, April 26, 2018. The volunteers worked in support of the Sonoma County Regional Parks, Sonoma County Trails Council, and The Trust...
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April 30, 2018
Implus Acquires Leading Winter Traction Brand
(DURHAM, N.C.) – April 30, 2018 – Implus, a provider of athletic, fitness and outdoor accessories today announced the acquisition of 32 North Corporation d/b/a STABIL®, the maker of STABILicers®, Stat-A-Rest® and STABIL Turf performance footwear traction products made in the United States and Canada. STABIL will be integrated into...
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April 30, 2018
Implus Expands Independent Retail Sales Team with New Territory Managers
Durham, N.C. (April 30, 2018) – Implus expands its Independent Retail sales team with the addition of seven new territory managers to better support specialty retailers for Balega, FuelBelt, Yaktrax, DryGuy, TriggerPoint, Perfect, FootZen, Sof Sole, Spenco, Harbinger, Perfect, and Sneaker Balls. The new hires bring the total number of...
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April 30, 2018
Wearable Shark Deterrent Sharkbanz Proud to Sponsor Amateur Surfing
Charleston, S.C.—April 30, 2018— Sharkbanz (Mano LLC), the affordable, wearable shark deterrent is excited to announce their sponsorship of the largest amateur surfing association in the world, the Eastern Surfing Association (ESA). Sharkbanz joins notable surf brands Rip Curl, OluKai and Stick Bumps in supporting the grassroots surf community and...
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April 29, 2018
Sanitas Brewing Co and La Sportiva Support Local Trails with New Beer
Boulder, CO. – Today, Sanitas Brewing Co announces their newest beer, MTN TRL ALE, in collaboration with La Sportiva. The brewery, which celebrates their namesake - Boulder CO’s Mount Sanitas, teamed up with fellow mountain lovers and neighbors at La Sportiva North America, to create a refreshing American Pale Ale...
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April 27, 2018
Adventure Medical Kits Partners With Backpacker Magazine to Help Readers Get Out More
LITTLETON, N.H. (April 27, 2018) — Adventure Medical Kits has returned for a second year as the official medical kit sponsor of the annual Backpacker Magazine Get Out More Tour. Now in its 18th year, this one-of-a-kind mobile education tour crisscrosses the country to inspire outdoor enthusiasts to spend more...
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April 26, 2018
Perfect Cooler for a Memorable Summer: New OtterBox Venture Americana
FORT COLLINS, Colo. – Summer is made for backyard barbecues, weekend camping trips and patriotic holidays. Celebrate the summer in style with the new limited edition OtterBox Venture Americana Cooler featuring the Stars and Stripes, available for order now at otterbox.com. Venture coolers are proudly made in the U.S.A. at...
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April 25, 2018
Osprey Welcomes Jack Gresmer as Bike Sales Manager
Cortez, CO – April 25, 2018 – Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce the hiring of Jack Gresmer as Bike Sales Manager. News of Gresmer’s hiring comes one week after Osprey previewed their expanded Spring 2019...
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April 25, 2018
OluKai Celebrates a Decade of International Paddling and Preserving Hawaiian Culture
(Kahului, Maui) - For the 10th year in a row OluKai, is bringing the world’s best paddlers together for a weekend of racing and celebrating the Hawaiian culture at the annual Ho’olaule’a (celebration). OluKai created the now legendary event in 2008 to pay tribute to the ocean lifestyle through competition, tradition,...
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April 24, 2018
World T.E.A.M.’s Face of America Cycling to Gettysburg April 28-29
(Arlington, Virginia, April 24, 2018) – Adaptive athletes from across North America, Puerto Rico and Europe are arriving this week in Arlington and Valley Forge, Pennsylvania to participate in national non-profit World T.E.A.M.’s 16th annual Face of America bicycle and hand cycle ride to historic Gettysburg, Pennsylvania April 28-29. The...
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April 24, 2018
Stunt Puppy Signs SIMBOL Communications as Agency of Record
Minneapolis, MN — Upstart dog gear company, Stunt Puppy, has hired Park City-based SIMBOL Communications as their public relations agency of record. Stunt Puppy is a group of outdoor industry experts who put their technical sourcing and design skills to use outfitting active dogs, with carefully thought-out products that enhance...
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April 24, 2018
Superfeet Redefines Company Mission to Make Way for the Future
FERNDALE, Wash. (April 24, 2018) – As industry and consumer demands change, Superfeet demonstrates how a brand, more than four decades old, increases relevance over time while staying true to its roots and culture by introducing a new mission that leads its way to the future. “To us, staying ahead...
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April 20, 2018
Forsake Commits to Offsetting Their Carbon Footprint and Gives Back This Earth Day
Boston, MA – April 20, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is pleased to announce the launch of its “For Goodness Sake” program as a Carbonfund.org partner. Carbonfund.org is leading the fight against global warming, making it easy...
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April 20, 2018
Conservation Groups Celebrate Water Decision for Dolores River
(April 20, 2018)– Western Resource Advocates, Conservation Colorado Education Fund, and San Juan Citizens Alliance celebrated a state water court decision today granting a Colorado Water Conservation Board instream flow water right on the Dolores River to protect fish and wildlife in Western Colorado. “We are pleased with the state...